The PricePlow Podcast

In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro , the founder and CEO of Master Foods Lab , a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks. The focus of the podcast is on functional foods, specifically baked goods, which we delve into after a tour of the Master Foods facility and some flavor tastin...

After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what’s going on in the pharmaceutical world of performance enhancement. For Episode #124, we talk about the Maximus Blood Flow Protocol , which is a potent synergistic combination of Tadalafil and Vardenafil to boost blood flow in w...

For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech’s new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine). Understanding the Dileucine in MuscleTech Peptide 185 Lau...

On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers , the Director of Community at MTN OPS – a brand focused on outdoor performance supplements. MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon ). As “Director of Community”, Jake humorously descr...

It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market. PricePlow’s 2023 Supplement Industry Awards This year, we have quite a few awards, similar to prior years past. The list are as follow...

Doug Kalman joins the PricePlow Podcast to talk about his experience co-founding the ISSN and how he helps professional fighters prepare their diets. We run through everything from regulatory, Doug’s appearance on the UFC reality TV show, macro breakdown, hydration and electrolytes, nutrient timing, the ISSN’s position stands, and so much more — most of it geared towards performa...

In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV. This is a major trade show that includes basically every component of the dietary supplement and nutrition industry’s supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. If you’re active in this...

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan Louren̤o РFounder and CEO of Ghost Joey Savage РChief Scientific Officer of Glaxon Chris Lockwood РVP of Scientific Affairs at Nutrabolt David Sandler РScientific Consultant and COO o...

Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels. Taylor already explained their label design process and “brand therapy” on Episode #087 , but this episode is almost entirely about energy drink design and the business sur...

Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show! We last saw Dan in Episode #088 , where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award. In this episode, Dan explains what Ghost’s been up to in 2023 &#8...

Almost everyone working within the dietary supplement industry knows Diana Morgan , the VP of Global Regulatory and Government Affairs at Nutrabolt. But it’s not just all that C4 that makes Diana an industry rock star — it’s the social events she puts on as well! In 2020, when industry trade shows abruptly shut down, Diana decided that it was time to bring back human physical con...

The man, the myth, the legend — TJ Humphreys — joins PricePlow Podcast for Episode #114 to talk about All Black Everything (ABE), a new dietary supplement brand in America based upon UK-based Applied Nutrition’s pre-workout supplement. Mike and Ben joined TJ in Plano, TX to get TJ’s entire backstory, which starts at Lone Star Distribution, VPX Sports, and then the legendary...

https://blog.priceplow.com/podcast/tim-gritzman-natural-body-inc-113 It’s been too long since Tim Gritzman of Natural Body Inc — everybody’s favorite retailer in New York — has graced us with his presence on the PricePlow Podcast. Last seen in Episodes #044 and #045 , Tim continues to keep the ship straight with this business partner, Steve Calabrese. For this episode, we d...

https://blog.priceplow.com/podcast/peptistrong-nuritas-neil-foster-112 One of the most interesting ingredients we’ve covered this year is PeptiStrong , a pro-anabolic natural peptide network extracted from fava beans. Although technically a protein, PeptiStrong is not a dietary protein supplement like whey or casein – it’s actually a signaling network, meaning it delivers instructions...

https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111 On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA . Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials. After touring the facility, we sat down with Brian Littlefield , co-founder and Chie...

https://blog.priceplow.com/podcast/ken-huntly-gnc-merchandising-110 Team PricePlow recently traveled to GNC headquarters in Pittsburgh, PA to support the Kaged Elite Series launch , the largest product launch in the retailer’s history with a whopping 27 SKUs. In Episode #098 , Ben interviewed GNC’s Nate Frazier (Chief Operating Officer) and Kenneth Huntly (VP of Merchandising) at the c...

https://blog.priceplow.com/podcast/2023-supplement-sales-trends-sportlife-109 In Episode #102 of the PricePlow Podcast, we hosted Michael Rossman of SportLife Nutrition , who explained the rapidly-growing supplement distributor’s business model and future plans. Q3 2023 Trends: PricePlow Jams with the SportLife Sales Team Towards the end of that episode, we decided it would be a good idea to...

https://blog.priceplow.com/podcast/arla-foods-ingredients-whey-protein-108 Here on PricePlow, we’re happy to eat some crow. We recently mentioned that there hasn’t been much innovation in protein itself, and that most innovation has been coming in the add-on ingredients and protein enhancement technologies. It turns out that we were wrong — there’s plenty of protein innovat...

https://blog.priceplow.com/podcast/trung-nguyen-we-go-home-107 With the Global War on Terror drawing to a close, America’s Special Operations veterans are returning stateside and starting lifestyle brands in numerous industries. With that has come a tidal wave of social media content about tactics, physical training, and mindset, as these veterans reach out to share what they’ve learne...

https://blog.priceplow.com/podcast/mike-mccandless-106 If you’ve been around the supplement industry the past decade or two, you’ve undoubtedly heard of Mike McCandless , the founder of Scivation and creator of the legendary Xtend BCAA formula that upended the entire sports nutrition industry. Mike McCandless: A Master of Supplement Business Transactions The last time we publicly spoke...

https://blog.priceplow.com/podcast/jack-gayton-vitamin-shoppe-105 In July of 2023, The Vitamin Shoppe held their annual Wellness Summit, a corporate event where key presentations and discussions are given by employees and partnered brands, highlighting industry trends and business plans. While there, we had Jack Gayton , The Vitamin Shoppe’s Divisional Vice President of Merchandising on the...

https://blog.priceplow.com/podcast/bruce-kneller-nootropic-104 Five years in the making, it’s the return of Bruce Kneller to the PricePlow Podcast! We last saw him in in 2018 in Episode #009 where he dosed us with his new Bruce-class nootropic . Well, he’s finally back with a real update, and with some good news – the nootropic should be ready at some point in 2024. There are sti...

https://blog.priceplow.com/podcast/michael-goodman-ftc-warning-letters-103 In April of 2023, the Federal Trade Commission (FTC) unexpectedly sent warning letters to about 700 drug companies and dietary supplement brands regarding substantiation of their product claims. Their letters stated that there was no active investigation, and that “The fact that a company is on this list is NOT an ind...

https://blog.priceplow.com/podcast/sportlife-distribution-michael-rossman-102 On the heels of an incredibly informative Supplement Manufacturing 101 episode on the PricePlow Podcast, we graduate to Distribution 102 with Michael Rossman, CEO of SportLife Distribution . SportLife Distribution has been around for a bit less than a decade, but they’ve plugged quite a few gaps in the industry&#82...

https://blog.priceplow.com/podcast/lief-labs-supplement-manufacturing-101 Over the years, PricePlow has continually become more interested in supplement manufacturing , as it is the cornerstone basis of the entire industry. Good manufacturing quality and testing leads to safe, high-quality products for end consumer. In Episode #068 , we interviewed Matt Karich of Soul Performance Nutrition, who to...