The PricePlow Podcast

Fans invented a GHOST flavor online, and now it’s in a real life can. And it is phenomenal. On Episode #241 of the PricePlow Podcast , Ben and Mike visit GHOST headquarters in Las Vegas to sit down with co-founder and CEO Dan Lourenço. The visit picks up a conversation the three started at FNIS, and takes it a whole lot further. Dan opens with what he calls the first official flav...

Mitchell Hooper won his second World’s Strongest Man title in April 2026, and he’s the first professional strongman to join the PricePlow Podcast. He’s also a kinesiologist with a master’s degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician’s reasoning behind them. In Episode #240 of the PricePlow Podcast , M...

Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan® , and Rob turned the family’s topical expertise into SteelFit , a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies , the mushroom gummy brand that reached more than 13,000 stores before the family sold it in July 2026. Now Rob is back on SteelFit full-time, and h...

Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition , not just a sponsored athlete. He made sure of that before he ever switched companies. Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman , who explained the equity deal from his side in Episode #221 . This time, Mike and Ben get Nick’s version: why owners...

Jason Mancuso built Musclesport ‘s name on flavor-first Lean Whey , the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer. CreaM’D...

Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It’s Kris’s first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current chapter when Unmatched co-fou...

Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company’s biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences , parent company of MuscleTech and Hydroxycut . Raza spent 20 years building...

Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the founder, chairman, and CEO of Natural Alternatives International (NAI) (the company behind CarnoSyn® Beta-Alanine ) for an update on where NAI’s research has gone since Mark’s last appearance on the show. Get Ready for Ti...

Joey Savage returns for Episode #233 of the PricePlow Podcast , and he’s got two announcements stacked on top of each other: First: the inaugural Future Nutra Innovation Summit (FNIS), a September 9-11 blend of trade show, educational summit, and lake resort retreat that Joey’s nonprofit built from scratch. Second: Savage Nutra ‘s newest ingredient deal, Tensia , a probiotic stra...

Marc “The Machine” Lobliner returns to the PricePlow Podcast for Episode #232, catching up on everything happening at CleanForm Nutrition and Ketone Labs since his last visit on Episode #186. This episode is sponsored by TruShieldâ„¢ Certified , the WADA-level banned substance testing program from Eagle Diagnostics and SMRTL, and Marc explains why CleanForm chose it to c...

Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL’s ISO CLEAAR , a dairy-free protein drink built around Leuvate , Traylor’s leucine-forward essential amino acid blend making its first commercial appearance. Tr...

Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla , Head of Commercial at Perfect Day , to unpack why whey protein prices have climbed so far, and what the company’s new precision fermentation plant means for the supply side of the equation. Perfect Day’...

NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast , recorded live at IFT FIRST 2026 in Chicago. It’s the second of two conversations we recorded with NNB on-site. The first, Episode #227 , dug into Shawn Wells’ science-first philosophy. This one turns to the business side of building an ingredient supplier: how NNB sc...

Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion . He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five reformulated pre-workouts, a rebrand from black to red, and the debut of a new ingredient called Tensia. Alpha Lion built its name on SuperHuman, and s...

Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that’s what part two, with Dustin Elliott and Jake Mulder, covers) and goes straight for the theoretical side of things: where Wells thinks the...

Tom Reilly , president of VMI Sports , returns for Episode #226 of the PricePlow Podcast , just five months after his debut on Episode #205 . This time, Ben is joined by Spencer, PricePlow’s VP of Partnerships and Operations, who steps in for Mike and steers a big chunk of the conversation toward retail strategy. Tom walks through how VMI keeps winning grocery shelf space at Wegmans, Giant E...

Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he’d become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through seven championship seasons in a decade. In this episode, Doug...

Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that’s changed since February 2023. The report card is mostly great news for Scott. Creatine’s move into cognitive health and older demograph...

Episode #223 of the PricePlow Podcast brings one of PricePlow’s own to the mic: Kaitlyn Kenna Smith , content creator for PricePlow and Bevlab , the face behind PricePlow’s TikTok, and host of the Powerhouse Mentality podcast. If you’ve watched PricePlow’s supplement and energy drink content on social, there’s a good chance Kaitlyn’s behind a lot of it. In this...

Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes. In Episode #222 of the PricePlow Podcast , that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and Ben for our first in-depth podcast conversation together, covering everything from C4...

Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand’s full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the building and moving to a 3PL model final...

Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia , founder of UGo Beyond and a proud advisor to Future Nutra. This year’s trip had a sharper edge than most. For the first time in several years, the industry came to DC specif...

Episode #219 of the PricePlow Podcast welcomes back Doug Miller , founder and CEO of Core Nutritionals , for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller . Doug’s opening line sets the tone perfectly: “We’re *still* figuring it out and protein prices are *still* on the rise!” In this conversation, Mi...

The supplement industry is pushing back. In May 2026, a group of long-tenured ashwagandha producers and regulatory experts launched the Ashwagandha Standards Alliance (ASA), a new coalition dedicated to countering misinformation about ashwagandha leaf safety, defending GMP standards, and responding to what many in the industry see as scientifically unsupported regulatory actions: India’s Apr...

NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut health supplements. Senactiv® anchors some of the most performance-focused formulas in sports nutrition. Yet for all that visibility, the brand hasn’t sat down for an in-depth podcast with Team PricePlow for quite some time...