The PricePlow Podcast

Doug Grant is the founder and chief formulator of Optimal Health Systems (OHS), a whole-food supplement company he built from the ground up starting in 1990. By 1993, he’d become the first full-time nutritionist hired by an NBA franchise, starting with the Phoenix Suns and later serving the San Antonio Spurs and Miami Heat through seven championship seasons in a decade. In this episode, Doug...

Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that’s changed since February 2023. The report card is mostly great news for Scott. Creatine’s move into cognitive health and older demograph...

Episode #223 of the PricePlow Podcast brings one of PricePlow’s own to the mic: Kaitlyn Kenna Smith , content creator for PricePlow and Bevlab , the face behind PricePlow’s TikTok, and host of the Powerhouse Mentality podcast. If you’ve watched PricePlow’s supplement and energy drink content on social, there’s a good chance Kaitlyn’s behind a lot of it. In this...

Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes. In Episode #222 of the PricePlow Podcast , that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and Ben for our first in-depth podcast conversation together, covering everything from C4...

Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand’s full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the building and moving to a 3PL model final...

Episode #220 of the PricePlow Podcast brings Ben Kane and guest host Joey Savage to Washington, DC for the 2026 NPA (Natural Products Association) Fly-In Day. Their guest on the US Capitol steps at sunset: Uday Gosalia , founder of UGo Beyond and a proud advisor to Future Nutra. This year’s trip had a sharper edge than most. For the first time in several years, the industry came to DC specif...

Episode #219 of the PricePlow Podcast welcomes back Doug Miller , founder and CEO of Core Nutritionals , for a full portfolio catch-up 4.5 years after Episode #050: Protein Prices on the Rise and Figuring it Out with Doug Miller . Doug’s opening line sets the tone perfectly: “We’re *still* figuring it out and protein prices are *still* on the rise!” In this conversation, Mi...

The supplement industry is pushing back. In May 2026, a group of long-tenured ashwagandha producers and regulatory experts launched the Ashwagandha Standards Alliance (ASA), a new coalition dedicated to countering misinformation about ashwagandha leaf safety, defending GMP standards, and responding to what many in the industry see as scientifically unsupported regulatory actions: India’s Apr...

NuLiv Science ingredients are everywhere in the modern supplement stack. AstraGin® shows up in pre-workouts, protein powders, energy drinks, and gut health supplements. Senactiv® anchors some of the most performance-focused formulas in sports nutrition. Yet for all that visibility, the brand hasn’t sat down for an in-depth podcast with Team PricePlow for quite some time...

Balchem makes its first appearance on Episode #216 of the PricePlow Podcast . Tom Druke , Senior Marketing Manager at Balchem’s Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7)....

Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd . (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry’s most disciplined manufacturing operations: 200,000 square feet in Port Coquitlam, BC, roughly 200 employees, and distrib...

Episode #214 of the PricePlow Podcast goes deep with the two co-founders of NuCelium , a functional mushroom cultivation company operating out of Coldstream, British Columbia. Riley Boudreau and Rob Swiderski join Mike and Ben to explain NuCelium’s biology-first approach to potency and why their full-spectrum growing method can outperform conventional extraction without stripping out a singl...

For the second year running, PricePlow took the main stage at SupplySide Connect New Jersey with a live panel podcast. Episode #213 of the PricePlow Podcast brings you that roundtable in full, recorded live in 2026 with three of the most plugged-in editorial voices in the supplement and functional food space: Cassie Smith (Senior Director of Editorial Content, SupplySide), Heather Carter (Associat...

Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in active combat and the scientist who helped commercialize it. Retired Green Beret Chris Lobb , who served nearly 13 years in the Army with a decade in special operations (including five years with the 10th Special Forces Group), joins PLT Heal...

Robert “Robik” Samborsky , founder of Apollon Nutrition and owner of the legendary Apollon Gym in Edison, New Jersey, has been one of the most authentic voices in the hardcore supplement space for over a decade. Most fans know the products. Fewer know the man behind them. Episode #211 of the PricePlow Podcast fixes that. Robik traces his full origin story from Soviet-era western Ukrain...

Episode #210 of the PricePlow Podcast lands live from the expo floor of the Arnold Sports Festival 2026 in Columbus, Ohio, with three back-to-back conversations that cover 40-plus years of supplement history, a landmark creatine collab, and a glimpse at where the whole category is headed next. Spencer and Ben sit down first with Evan Centopani , a 20-year Animal athlete and competitive bodybuilder...

Most supplement users have owned a shaker bottle, but very few have thought much about what separates a good one from a bad one. Episode #209 of the PricePlow Podcast changes that. Recorded live at the 2026 Arnold Sports Festival , Ben Kane and Spencer Lynn sit down with Darren Thompson , co-founder of PerfectShaker . This episode pulls back the curtain on one of the supplement industry’s mo...

What does it take to build one of the supplement industry’s most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast , Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate Christensen, who handles everything from flavor development to logistics to customer...

Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural , and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as the first botanical study ever to...

If you thought Part 1 with Paul Eftang and Matt Harrier was wild — an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud — Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time diving deep into the actual ingredients and products that Nootropics Depot has developed, sourced,...

Tom Reilly , president of VMI Sports , brings a perspective from all over the industry, and he’s got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an unusually complete map of how supplements actually move through the market. VMI grew out of that...

What if you could deliver all the benefits of traditional collagen without any animal ingredients? In Episode #204 of the PricePlow Podcast , we explore VC-H1 , a revolutionary vegan collagen alternative derived from organically grown hibiscus. Eric Withee from Freemen Nutra returns to discuss the science behind this innovative ingredient, while Marc Bruggemann , an e-commerce expert specializing...

What happens when a supplement company built on pharmaceutical-grade testing standards gets raided by federal agents? In Part 1 of our two-part series with Nootropics Depot , founder Paul Eftang and Director of Business Development Matt Harrier take us through their origin story, the harrowing 2021 FDA raid that changed everything, and why regulatory inconsistencies leave consumers more vulnerable...

Rich Gaspari needs no introduction in the bodybuilding and supplement industry. From childhood dreams inspired by Arnold in muscle magazines to setting new standards for conditioning on the Mr. Olympia stage, Rich’s journey represents decades of dedication to the sport and science of bodybuilding. After a career-ending injury forced him to transition from competing to entrepreneurship, he fo...

Welcome back to Episode #201 of the PricePlow Podcast ! We’re thrilled to be joined by Brooks Thomas , Chief Marketing Officer at Louisville Brands , and Nate Frazier , Founder and CEO of Red Knot Capital and Managing Partner at Gym Snack . Long-time listeners will remember Nate from Episode #098 when he was COO at GNC. Today, he’s back to discuss an exciting new venture that’s f...