The PricePlow Podcast

Welcome to Episode #200 of the PricePlow Podcast , where Team PricePlow gathers to celebrate an incredible journey through the supplement industry. Mike Roberto is joined by Ben Kane (first appearing in Episode #010 ) and Spencer Lynn (debuting in Episode #092 ), along with video producer Cody Fernley making his PricePlow Podcast debut. This reflective conversation takes listeners through seven ye...

Welcome back to Episode #199 of the PricePlow Podcast ! Today we’re diving deep into the science and innovation behind functional proteins with Brad Meyers , VP of Functional Proteins and Snacking at Glanbia . This conversation explores how the supplement and functional foods industry is evolving to meet growing consumer demands for higher protein, lower sugar products that actually taste go...

In Episode #198 of the PricePlow Podcast , we sit down with Nora Khaldi , founder and CEO of Nuritas , the groundbreaking company revolutionizing ingredient discovery through artificial intelligence and peptide science. Nora’s journey from pure mathematician and computer scientist to pioneering AI-driven nutrition innovation represents a fascinating intersection of technology and human healt...

Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina’s Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June , we traveled to New York to experience firsthand the groundbreaking precision fermentation wo...

Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast , we welcome back HTBA (HealthTech BioActives) for a comprehensive deep dive into the science behind their MecobalActive methylcobalamin ingredient and the groundbreaking clinical study that...

Two of the supplement industry’s rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition’s massive booth at SupplySide Global 2025. Lucas Kaelin (@WhatsUpWithLucas) and Konlan James (KJ from V1 Nutra) sit down with Mike and Ben to discuss the realities of building an audience in the supplement space, from navigating criticism to battling im...

Welcome back to Episode #194 of the PricePlow Podcast , where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage — the collaborative innovation featured at SupplySide Global 2025 — we explore LaCore’s impressive manufacturing capabilities and discuss why creatin...

The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down with Lori Bestervelt, Ph. D., and Thane Campbell from TruShieldâ„¢ Certified , a new certification service that’s challenging the status quo by focusing exclusively on comprehensive banned substance testing. With Lori&#82...

We’re back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast . Since Episode #152 , NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that’s reshaping how the supplement industry thinks about ingredient quality, potency, an...

For Episode #191 of the PricePlow Podcast , we explore one of the most interesting and scientifically-rigorous appetite control stories we’ve encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb , and Dr. Edward Walker, the lead scientist behind the development of Amarasate®, the natural hop extract at the heart of Calocurb’s formula...

On Episode #190 of the PricePlow Podcast , Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen Todd (Kyowa Hakko), Dan Force (Prinova), Zain Sa...

On Episode #189 of the PricePlow Podcast , we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA Mighty Mango , the groundbreaking collaborative concept beverage that’s redefining what’s possible in functional drink formulation. Building on the viral success of last year’s XPO NRG , CREATEA takes beverage innovation to th...

For Episode #188 of the PricePlow Podcast , we welcome Edwin Gonzalez , Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael Alfaro from Master Foods Lab . This episode marks a milestone collaboration: putting cutting-edge vitamin B12 science into functional foods that consumers can actually feel working. Edwin introduces MecobalActive , HTBA’s ultra-pure, opt...

On Episode #187 of the PricePlow Podcast , we welcome Richard Foster (founder of Strom Sports UK ) and Dean Harris (president of Strom Sports US ) for an in-depth discussion filmed at PLT Health Solutions headquarters in Morristown, New Jersey. Joined by PLT’s Steve Fink (who first joined us in Episode #146 ), this marks the podcast’s first deep dive into the UK supplement market and t...

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner , who returns with major news: he’s now President of Ketone Labs . Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry. Since we last formally spoke with Marc on the podcast in October 2021 ( Episode #053 ), he’s not jus...

On Episode #185 of the PricePlow Podcast , Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revoluti...

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz , VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen , a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles in gut barrier function, immune modulation, and the...

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir , Chief Innovation Officer at MuscleTech and Iovate , for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech’s laboratory facility, Raza provides...

On Episode #182 of the PricePlow Podcast , Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka , a revolutionary zero-sugar coffee beverage that’s redefining what functional drinks can be. This isn’t your typical RTD coffee or energy drink – it’s a complete reimagining...

On Episode #181 of the PricePlow Podcast , we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah’s mountains and an inside look at their massive...

On Episode #180 of the PricePlow Podcast , Mike and Ben venture into the heart of Manhattan to visit Helaina , where they sit down with Dan DeMarino , Business Development Director, and Anthony Clark , Chief Technology Officer, for an in-depth exploration of precision fermentation technology and efferaâ„¢ human-equivalent lactoferrin. This conversation provides a fascinating behind-...

On Episode #179 of the PricePlow Podcast , Mike and Ben sit down with Tyrus Sciarra , the high-energy sales dynamo from Sensapure Flavors , at IFT First 2025 in Chicago. Broadcasting from Sensapure’s booth (the same location where we recorded our Episode #175 with Solar Foods ), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career...

On Episode #178 of the PricePlow Podcast , Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss . This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, GMP-compliant supplement manufacturing facility...

In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships and ge...

In this two-part Episode #176 of the PricePlow Podcast , we explore Gremin , the breakthrough dual polyphenolic ingredient from Zeus Hygia that’s revolutionizing sports nutrition recovery. First, we sit down with Dr. Arun Kanth , founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee extract. Then, we hear from Tyshawn Bryant...