The PricePlow Podcast

Dr. Garrett Smith , known as the Nutrition Detective , joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how difficult it is to remove from the b...

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors . After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman , a seasoned flavor chemist with nearly 40 years of experience, an...

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite , a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for nutrition was reignited while working with prof...

On Episode #147 of the PricePlow Podcast , Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra . The top of conversation is a new dietary supplement ingredient named Digexin , which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor of commodity ingredients, but is now beginning t...

On Episode #146 of the PricePlow Podcast , Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions , a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Stev...

On Episode #145 of the PricePlow Podcast , Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently covered their platform of pr...

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD , who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episo...

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into the economics and data (or lack thereof) fo...

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innovative ingredients in the supplement in...

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick , President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, insights, and wisdom to share. Chad begin...

In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan , founder of American River Nutrition , for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world’s authority on vitamin E, bring...

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme , CEO of NOW Foods Kyle Turk , Natural Products Association Rick Collins , the one and only Mike DiMaggio , Chief Legal Officer at NutraBolt Mark LeDoux , founder and CEO of NAI (CarnoSyn) Dan Fabricant , Natural Produc...

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet , the co-founder of Axcess Global, the parent company of Ketone Labs , Real Ketones , Vault , and many others. This is a continuation of Episode #131 with Rob Rogers , Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over...

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio , co-founder of ISSN , the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Creatine One of the recurring themes in...

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Shaker Story In this episode, Chris details how...

Quite a bit has happened since Episode #068 with Matt Karich , the enterprising founder of Soul Performance Nutrition . He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two major product launches covered so far this...

Following Episode 133 with Lee Wright , CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, an...

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132 . To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO Lee Wright , CEO of The Vitamin Shoppe, has...

While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in the safest way possible, and we get to hear Jo...

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs , Real Ketones , Vault , and many others. Ketone Labs is best known for selling goBHB , the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet recently marked their 10th anniversary w...

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas This podcast was recorded early in the morning before Expo West, wh...

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra . Joey Savage Launches Savage Nutra Consulting This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time of recording, Joey had already announced his venture into consulting...

Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers. The Cage is Back, Baby! One element that has been sorely missed for the last several years was th...

This is the second of two new episodes with Dr. Cameron Sepah , founder and CEO of Maximus , and this is the one that everyone’s going to get excited about. Previously, we talked about the Maximus Blood Flow Protocol in Episode #124 , but for Episode #127, we’re happy to announce a major update to the Maximus Testosterone Protocol : An Oral TRT Breakthrough: Maximus Combines the Best o...

It’s the story everyone’s been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs indictments, where he was found guilty for conspiring to defraud the FDA and spent a bit over a year in prison after a 51-month sentence. James is now out, and came on to PricePlow to tell his side of the story and get re-settled into the s...