The Personal Trainer Mentor Academy Podcast

HAPPY NEW YEAR!  Some ace questions and topics from this week, including;  How to get the best use out of Google business? How would you deal with someone haggling over the price of your service when you feel guilty because you know they are a great fit? How would you manage enquiries that come in once I’ve run out of spaces? In process of dropping shifts so will be able to take them on...

100th Episode of the podcast!  Actually a big milestone, through nothing more than following through with the consistency and what we said we would do.  But to "celebrate" we invited 4 amazing humans and coaches on who have worked with us in different capacities over the past 12 months + ....  So huge thank you to Sophie, Nicole, Dom, and Sam .... amazing to have you guys on, and we...

Last one for the year guys.  Hope you've got something from these over the past year.  This was episode 99 of the podcast, 100 will hopefully be a little different.  Questions covered this week;  What are some examples of ways you can work with other local businesses? Think this could be a good avenue for me in smaller town just not sure how to go about it When marketing my ser...

Questions covered this week;  Can’t think of a proper one so who benches more, Nik or Ant? 🤔 How do you not sound like you are hard selling when getting leads from a class?  I know conversations are key, but practical ideas to not feel shady sliding into DMs? Just feel like I’m bothering people Lady didn't show up to her pre-consult enquiry meeting (15 mins booked on zoom) as she 'had w...

So pumped and grateful to be able to talk to Jon.  Jon is the founder of The Personal Trainer Development Centre @theptdc Author of 11 books including the ever popular "ignite the fire". Is a pioneer in the industry and someone we have followed and respected for a long time.  It was a free flowing conversation, but below are some of the points we covered throughout;  The work Jon is...

Question covered this week;  What do you do when clients are not losing weight but fully tracking, weighing foods (so they say) gym 4 times a week, steps not so great. Feel like I’m getting to my wits ends with one of them but I want them to succeed  How can I best market on a gym floor that isn’t typically very busy? Hard to predict busy times for me to just come in and chat to people s...

Questions covered this week;   Any advice for how to approach business over my 11 days off over Christmas? Going to make sure content is scheduled and programs are all sorted but is there anything else I should get in place? When working for a gym, how do cope with consistent changing of their time when your business is set and clients are set? Hope this makes sense  Thoughts/ advice on...

We are very fortunate to have Stuart Aitken on in this episode. Stuart runs a very successful podcast, and in our opinion are something one day we aspire to come to close to the quality of episodes Stuart puts out for LTB.  This is specially to support PTs/fitness businesses who are thinking of putting a podcast together but are potentially missing the mark with their reasons why and who they are...

I have heard about a former PT in my gym stealing clients if PT’s and they weren’t happy about it, I wouldn’t do it intentionally but if I’m focused on speaking to and helping as many people as I can, how would I deal with this when I don’t focus on who’s clients is who’s? (I don’t want to be that type of pt) Movement assessment in the consultation or 1st session? i like to see how they move so i...

Different type of question to usual - any tips on how to manage your time during a session? I’m finding with a few clients we end up chatting a lot (much better than my issue when starting of awkward silences 😂), not an issue for the ones that do sessions outside of 121 as they add it on somewhere else but want to make sure those only doing 121 are getting most out of it How can I have a differen...

Questions covered this week ....  Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client? Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gon...

The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.  Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.  We chat through;  The Art of standing out and being s...

Questions from the team this week; How to approach clients being unresponsive to emails for check-ins/not joining Facebook group/monthly reviews? Wasn’t included in price before so not sure how to firstly get them to value it, then actually fill them in. They all say they are very happy with service which makes me think I don’t need to change much and don’t want to keep badgering them  How yo...

Question covered this week;  How would you market a 6 week nutrition/fat loss course? Aimed at 25 - 35 year old females, education based with a program for all to follow ( 1-2-1/ group coaching) 1. You talk a lot about your wants, needs, beliefs and values and how do you go about creating and relating these to your business. 2. If you were going into a new commercial gym (doing 12 hours rent...

In this week session we cover;  How to improve adherence for a long term client How to know when you're not doing enough or the client isn't giving you enough Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?. How would you collect emails at the gym? 1. Would you produce different content accross different social media plateforms? Or...

Questions from this weeks check ins;  Is lead gen in classes dead or would it be good to promote business. I was thinking of giving away a free recipe book next week to people who give me their email and then maybe the following week a free group training trail. Could I do more or is this a good starting point? Do you think males or females are a tougher target market to sell to and bring onboard?...

Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.  So many take aways from this episode.  Please give Tanya a follow @ Tanya_filer on Instagram. Tanya has a course starting in December that we would highly recommend you get involved in.  We talk through;  What Tanya helps client with. Why Tanya is heavily involved in helping fitness professio...

This weeks questions answered;  Sorry this is long lol. Any advice on having a split audience? From my polls I’m finding a split in the way they measure success, what they want to achieve and why they want it. If I include all of this in my content, I feel like it will confuse my message and confuse me. Half focus on aesthetics, progress pics etc. And others just want to feel good and be happ...

Join the 6 week mentoring program >>>> http://ptmentoracademy.com/  Questions covered this week;  How to approach leads who on a pre-consult form select they’re willing to invest the least money wise. They tend to be cold leads who haven’t followed my content. What’s your ratio of compound to isolation. Should I be posting everyday or for example is 4 times a week enough and...

Want to find out more about the 6 week mentoring program? Click the link; https://form.jotform.com/210252285481350  In this session we break down gym floor lead generation, its common sense to know that being on the gym floor having conversations with prospects will most likely be an advantage when youa re wanting to generate business.  But what does actually all mean, and how do you act...

Register for "How to bring in consistent leads" webinar, this Monday 13th @8pm ; https://us02web.zoom.us/meeting/register/tZ0rde-trjMvEtx2a2j1p6DtufHYWBlrHCzZ  Questions covered this week;  Relevant to today’s insta post. Worrying that a lack of before and afters damages my social proof especially with my demographic. My clients take them but it’s asking to share them. How do I go about...

An absolute must for any Personal trainers/fitness businesses to listen to!  Stephen is the founder of HD Creative, which help fitness business owners to create and edit video content.  You can find Stephen on IG @ste_hdcreative  We talked through;  Why is video now so      important for marketing your PT/Online coaching business? How as a new PT or coa...

Questions covered this week;  After my free month trial for online coaching I obviously would like people to stay with me and to start paying monthly for my service. Do you have and tips of how to professionally say … “ok that trail done, do you want to start paying now?” Any ideas on how to keep more confident clients in the business after the 3 month term? How do I put across the benefits o...

We are very lucky to be joined by Sky Asquith, to talk through consideration when coaching female clients with PCOS, clients going through the menopause, and how to deal with the menstrual cycle.  Menstrual Cycle;  Importance of conversation around the menstrual cycle. How to supplement this with check ins/service. Key considerations for female clients around the cycle.  PCOS; ...

This weeks questions from the group;  What do you do with clients (I have 2 in particular) that every single day I have to chase up to send me their food diaries as part of daily accountability.  It's been made clear at the start about their role, had a couple of reminders about it and yet it STILL doesn't change.  It frustrates the shit out of me.  There is a daily reminder fo...