The Personal Trainer Mentor Academy Podcast

Nik, Ant and Sky open with the usual chaos — a thumbnail roast (Claude designed it, Stacey's out of a job), Nik's baby due 22 July, and a "22% down on views" dig before they get to work. Then a full Q&A sweep: how often to chase a lead before they're dead, how to tell someone they're "not ready" without it being a cop-out, the real ceiling on how many 1-1 cl...

Ant and Sky sit down for the weekly debrief and end up covering the real texture of running a coaching business this month: why feeling busy isn't the same as feeling clear, a client testimonial that captures what PTMA actually changes, why coaches need to keep learning in the direction their clients are asking for, the wins rolling in across the membership (a coach cutting 30 paid gym hours i...

We kick off with a bit of football chat — England's World Cup chances (don't ask), some serious Aston Villa nostalgia, and a story about a Sierra plastered in claret and blue that Ant's dad jumped on at the Rumbelow's Cup Final in 1991. Classic. Then we get into it. Enquiries are coming in but the journey to sale is too slow — how do you speed it up without being pushy?  This one&#...

This week Ant and I get straight into it, no small talk, just your questions. We open on something a lot of long term coaches quietly struggle with: how to keep things fresh for clients who could train themselves but stick around for the accountability. Our take: you've got a duty of care to keep reviewing, resetting and future pacing with them, otherwise the relationship just becomes a transa...

00:00  - Intro and welcoming Skye back from her Spanish adventures  06:00  - Q1: How do you balance learning new tech and AI without losing sight of actually coaching?  11:25  - Q2: The number one personal habit limiting coaches in their business  20:25  - Q3: MailChimp vs ActiveCampaign, what should coaches actually be using?  25:20  - Q4: The most challenging and rewarding parts of family life a...

This week me and Ant are back in the seat answering questions sent in from coaches, and there's a good mix in this one covering programming, overwhelm, business challenges, and a conversation at the end that had Ant pretty fired up. We kick things off with client programming structure. How far ahead should you actually be planning? Ant breaks down his approach of working with a 12-week view bu...

This week me and Ant are in the hot seat answering your questions, and there are some proper good ones. We start with how to turn a gym floor conversation into a paying client without it feeling like a pitch. The short version: stop calling it a sales conversation. We break down the three things you should always be finding out. Then we get into two that are going to hit home for a lot of you. Fee...

This week pod episode we cover some awesome questions from the legends int he Academy. The most common win in the academy right now? Coaches finally getting their heads around what marketing actually requires. Front-end offer campaigns are producing results, but the bigger shift is coaches accepting that turning up and posting a few times is not a strategy. The awareness of what needs to go in is...

Join the Accelerator Ant and Nik are back for a Q&A episode covering the questions that keep coming up in the PTMA community. This week: why batching content isn't the fix you think it is, how to choose between front end offers, what to do in a month where you just want to tread water, the truth about price rises and client acquisition, which lead magnets actually work, relocating as a PT,...

Ant and Nik are back for episode 292 — Skye's off in the trenches with clients (which is kind of the point). This one's a proper Q&A session covering the real stuff coaches deal with day to day. They get into how to handle negative client feedback without taking it personally, what's actually distracting coaches from growing their business (hint: it's your phone, and your lack...

A wide-ranging Q&A episode covering the realities of building a coaching business from the practical (online technique checks, warming a waitlist, home vs commercial kit) to the deeply personal (the emotional grind of going self-employed, tying self-worth to income, and what it actually takes to succeed in a mentorship). Time Stamps 00:02 Intro & banter Ant takes over intro duties. Nik&#39...

This week's roundtable gets real. Nik, Ant, and Skye dig into the questions coming in from coaches inside the Academy — covering podcasting, email strategy, YouTube, lead magnets, group coaching upsells, and one of the most honest conversations they've had about mental fatigue and managing life when everything hits at once. There's also some genuinely vulnerable career stories in the m...

Host Nik delivers a practical, self-reflective episode recorded from the gym. This episode challenges coaches to audit their own blind spots using a 10-question diagnostic, introduces the concept of coaching as a learnable skill requiring ongoing assessment, and previews a client re-engagement intervention method to be covered in depth in Episode 3. High performing coach Scorecard 00:02 Welcome &a...

In this week's Q&A, Ant, Nik and Sky tackle some of the most pressing questions from personal trainers and online coaches — from front-end offer strategy and client consistency struggles, to the marketing non-negotiables for 2026 and the emerging myostatin inhibitor conversation. Packed with practical advice, honest takes and the usual banter, this one's essential listening for any coa...

Sunday 1st March at 7pm - J OIN THE LIVE RETENTION AND ADHERENCE EVENT HERE JOIN THE CONNECTED COACH HERE Retention doesn’t collapse overnight — it cracks quietly. In this solo episode, Nik breaks down why clients disengage, why adherence slips, and why churn is rarely about the program itself. He explores: Why reality not meeting expectations is the real retention killer The subtle early warning...

This week’s episode moves between practical business advice and bigger industry conversations. The discussion covers managing lead flow properly (and why most coaches struggle with nurturing, not generating leads), how to create consistent conversations through structured outreach, and why simply “doing more posts” isn’t always the answer during a launch. There’s a deeper conversation around why t...

Ant and Sky rip through a stack of proper coach questions — the ones that actually hit when you’re running a PT business and your brain won’t switch off. It starts with a laugh (and Sky oversharing about combat sports hygiene), then gets into the real stuff: how to stop living in “next week”, the simple system for onboarding online clients, what to measure  instead  of more money, how to protect y...

A rapid-fire Q&A episode where we go straight at the stuff PTs quietly struggle with:  converting free trials into paying clients ,  how to raise prices for legacy clients without losing trust , and  how to spot capacity issues before your standards slip . They break down what actually drives renewals (hint: it’s not “more value”), how to communicate a price increase with confidence, why most...

In this episode of the PTMA Podcast, Nik and Ant go off-script (as usual) and cover what really matters for personal trainers trying to build a sustainable business. From choosing the  right gym , spotting  red flags in management and culture , and why  client retention starts with personalisation , to the reality of  balance, burnout, and self-employment , this one blends real coaching insight wi...

This one’s basically  “the reality check Q&A”  for coaches/PTs in January: Goals & vision  (personal + business) → what you actually want long-term Lead gen + positioning  → how to stand out + build demand Consultation skill  → getting to the real “why” Product ladder  → online coaching  not  feeling like second best Client journey  → painting the picture + retention Ads + budget  → realis...

Welcome back to the PTMA Podcast — first episode of 2026. Today is a Q&A style one: what to do when a launch doesn’t land, how to stop January overwhelm, how to price lower-tier services, and how to support clients without chasing them. Let’s dive in. TIMESTAMPS... 00:00 – 01:30 Welcome to the first PTMA podcast of 2026 (no small talk, straight into questions) 01:31 – 03:43 Launching a new pro...

In the final PTMA episode of 2025, Ant, Nik and Sky wrap up the year with a very coach-specific reality check: Should you actually run a  front-end offer in January  – or is it just another 6-week shred you’ll regret? Why the classic  SMART goals  approach is “shit” for coaches and clients… and how PTMA rebuilt their entire  goal-setting system  using bridge models, GROW and wildly important goals...

This week we’re unpacking the biggest lessons from our Coaches Conference weekend – the stuff that shifted our coaches’ perspective on goals, content, confidence, coaching skills and running events that  actually  land. If you didn’t make it, this is your snapshot: what worked, what didn’t, and the questions you should be asking yourself going into 2026. Timestamps: 00:00 – Why this episode is dif...

Timestamps Feel free to tighten these when you see the final audio. 00:00 – 03:20 Intro, weekend chat, Blue’s puppy scan, banter. 03:20 – 07:15 Sky’s conference recap: GLP-1 “obesity management meds”, microplastics, waste, Tim Spector/Zoe rant, plug for PTMA conference. 07:15 – 13:40 “Most annoying trait in academy members” Time management & energy management struggles Accountability vs handin...

In this episode we answer real questions from coaches on low revenue, lead gen when your niche isn’t in the gym, knowing when you’re at capacity, and how to balance seasons of graft with the freedom you actually want from your business. We also get into why 2026 will reward truly skilled coaches (not just marketers), how many platforms you should really be on, and what to do when life hits – like...