The Personal Trainer Mentor Academy Podcast

In this episode I sit down with Ant and Sky to talk directly to newly qualified personal trainers and coaches in their first six to twelve months. We go right into the reality of qualifying , why so many coaches feel like imposters, what actually causes most PTs to leave the industry early, and the practical foundations you need to get from 0–5 clients. We also break down the thinking behind our n...

This week we tackle five coach-maker topics: how often to re-confirm Ts&Cs (and why retention cycles matter), the shift from “instructor” to “coach” to build truly self-sufficient clients, choosing the  right  paid-ad objective (awareness vs lead gen vs offer), the one move to get ahead of January (stacking high-volume lead magnets + nurturing), and what  actually  belongs on a simple, high-co...

Key topics & takeaways Front-end offer pricing:  Price by  touch-points  (hands-off vs semi-personalised vs personalised) and anchor near your core offer to reduce conversion friction. Cost control near VAT threshold:  Audit  fixed vs non-fixed  costs; weigh each item’s ROI and time saved. Decide whether to absorb, pass on, or phase VAT via planned price lifts. Measuring social media:  Priorit...

Nik, Ant and Sky dig into what to  actually  do in Q4: the small-group PT model Sky would run today (and realistic earnings), whether to end a front-end offer right before Christmas (yes), how to handle a management environment you’re starting to dislike, when “tough love” backfires and what to do instead, what to expect from your  first  paid ad (spoiler: creatives make or break it), how to start...

Ant and Sky are back (minus Nick… who  still  refuses to take a holiday). This week, they tackle the questions every coach should be asking right now — from building a new audience to planning launches, avoiding complacency, and creating offers that actually convert. They cover: 💡 How to transition from PT to nutrition coaching without losing your audience 🎯 The real difference between a  lead m...

Timestamps 00:00 Introduction and Guest Introduction 00:43 Building a Structured Content Plan 08:09 Engaging Your Audience on Social Media 14:18 Compartmentalizing Client Issues 16:56 Learning from Mistakes 21:21 Marketing Multiple Services 24:56 The Role of AI in Coaching 31:55 Conclusion and Final Thoughts Second wave of early bird tickets for the Coaches Conference2025 tickets here!

Come spend two days with us learning, connecting, networking and upskilling yourself as a coach and business owner ... click here for more info Timestamps; 00:00 Introduction and Morning Banter 01:21 Increasing Engagement on Social Media Stories 05:37 The Hustle: Does It Ever Stop? 06:43 Being Aggressive in Content Creation 09:12 Restarting Your Career: What Would You Change? 11:45 Anticipating Ne...

Early Bird tickets available now ... and only 10 available. Link here to grab yours We discuss the upcoming Coaches Conference, emphasizing its importance for fitness professionals. They explore the significance of understanding client needs, the value of face-to-face interactions, and the structure of the conference, which is designed to enhance both business and coaching skills. The conversation...

Chapters 00:00 Introduction and Welcome 00:54 Understanding Client Questions on Fat Loss 05:29 Effective Communication and Client Engagement 09:09 Managing Guilt and Client Expectations 11:59 Exploring Client Goals and Coaching Techniques 15:32 Implementing Educational Initiatives for Clients 17:25 Client Commitment Strategies 19:45 Planning Community Challenges 22:58 Addressing Questions and Conf...

Chapters 00:00 Introduction and Weekend Recap 03:26 Effective Follow-Up Strategies After a Giveaway 06:54 Re-engaging Old Clients: Best Practices 10:28 Working with a Business Partner vs. Self-Employment 14:24 Maximizing Impact from a Rebrand 18:54 Launching a New Product: Key Steps Takeaways Follow up after a giveaway with nurturing and value. Reaching out to old clients should be a regular pract...

Some takeaways from todays episode ... Takeaways The importance of effective communication with clients. Recognizing when to end a coaching relationship. Strengths and weaknesses play a crucial role in coaching. Setbacks are part of the business journey; resilience is key. Follow-up processes can enhance client engagement. Engagement on social media requires a mix of content. Testimonials should b...

No one really tells you how to deal with set backs in a coaching business. Chapters 01:32 Overcoming Setbacks and Building Confidence 07:20 The Importance of Client Communication 11:07 Managing Illness as a Self-Employed Coach 16:56 Integrating Clients into Group Settings 21:54 Rebranding for Niche Focus 24:35 Networking and Building Connections September PTBT is now live click here to apply

Chapters 00:00 Introduction and Weekend Highlights 02:33 Marketing Strategies for Online Coaching 05:12 Building Social Media Following 07:57 Engaging Audiences for Launches 10:49 Understanding Pain Points in Marketing 13:43 Gym Pet Peeves and Lighthearted Banter 16:39 Balancing Business and Personal Life 21:22 Navigating Remote Work and Personal Values 23:12 Managing Expectations and Time Efficie...

Most business mentors and coaches are trying to scale and systemise everything. blueprints for how to wipe your own ass, on zoom calls with 100's of other trainers, no being heard, handed to "success coaches" ... Why we are sticking with what we believe, and behind the scene of the PT Business Transformation Mentorship Timestamps; 00:00 Introduction to PT Business Transformation 02:5...

Takeaways Understanding client objections is crucial for effective communication. Identifying as part of the health industry can enhance client relationships. Automation can streamline client onboarding processes. Honest conversations can lead to positive outcomes when ending client relationships. Assessing business phases is essential for new mentorship participants. Having systems in place can h...

Takeaways Instagram is a valuable resource for programming knowledge. Fitness challenges can enhance client engagement and community. A consistent marketing plan is crucial for personal trainers. Clients often take time to engage, so patience is key. Investing in marketing efforts can yield long-term benefits. Habit-based challenges can help clients improve their routines. Social media should show...

Takeaways Ant struggled with marketing and lead generation early on. Sky's journey began with a health scare that changed her life. Nik's experience on cruise ships shaped his coaching philosophy. All three faced challenges in client retention and business management. The importance of tracking progress and financials was emphasized. Sky transitioned to online coaching during the pandemic....

A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media recently. Time Stamp 00:00 Introduction and Overview 01:06 Future Guests and Networking 03:01 Advice and Personal Growth 04:47 Productivity Habits and Routines 08:32 Managing Task Overload and Anxiety 11:26 Difficult Decisions and Saying No 15:54 Sal...

be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches 01:58 Marketing Strategies and Client Engagement 04:38 Maintaining Motivation in Repetitive Topics 06:47 Client Retention Strategies During Summer 09:11 Incentives and Client Challenges 11:35 Navigating Gym Choices and Business Growth 13:47 Staying Aligned with Your Mi...

In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importance of maintaining in-person interactions. We explore the challenges of executing new ideas, the significance of introducing new programming blocks effectively, and the strategic considerations behind social media presence. The conversation also delv...

Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and comparison to other coaches has affect quite a few mentee's that we work with. Therefore, we came up with a 30 day content challenge for coaches to give them a kick up the ass, and get momentum and action taking to a whole new level. It is complet...

Recording from our live workshop for coaches and PT's on how to Sell without feeling sales. If you're someone who struggle with asking for money, has no structure to their sales calls, and wants to feel at ease and confident with the process ... this is definitely the one for you. If you prefer to watch along with the slide, you can do here by watching on YouTube Timestamps; 00:00 Introduc...

Summary In this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity. They explore considerations for moving gyms, prioritizing tasks, maximizing client engagement through group chats, and the importance of email marketing. The conversation also touches on managing inquiries when capacity is full, maintaining produc...

In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fitness industry. They emphasize the importance of building genuine relationships, handling failures gracefully, and celebrating the small victories in mentoring. The conversation also touches on balancing multiple niches and the significance of staying...

We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversation also delves into the challenges faced by personal trainers in commercial gyms, the transition to online coaching, and how to raise awareness for coaching services. Additionally, we touch on key behavior topics for weight management and the signi...