The Personal Trainer Mentor Academy Podcast

Me and Sky are flying solo this week while Ant’s off on another holiday (the girls in the mentorship have been counting, apparently). We open with Sky wanting a jingle after hundreds of episodes without one, then get straight into your questions. The big one was what three things you’d make non-negotiable in your coaching to keep one-to-one in-person clients for longer. For me it comes down to the...

THE PTMA COACHES CONFERENCE | FRIDAY 27TH AND SATURDAY 28TH NOVEMBER Two days. One in the gym, fully practical, with coaching skills you can use with a client the week after. One with the speakers, including Luke's full session on launches. Book your ticket and we'll send you Luke's brand bank calculator before the day, so his talk is built around where you're actually at. 🎫 Get y...

Sky’s awarded herself employee of the month and nobody asked me or Ant. She thanks her parents for raising her in Grimsby, makes her case for a coffee and croissant voucher, and then actually pays us a compliment when Ant asks how hard we are to work with. I’m still recovering. Then into your questions. A coach has a fat loss client who can’t stick to any structure with food, and Sky reckons more...

Ant’s hosting this week, Sky’s Wi-Fi is just about holding on, and I’m on mute for the start thanks to a neighbour’s hedge trimmer. Then it’s straight into your questions. We cover what coaches should learn first, what goes on a flyer, and how to handle an all-or-nothing client who’s lost motivation. Sky shares her brilliant week vs good enough week tool for that one. We also get into small group...

We kick off with Sky's "morning meditation" and a proper academy debate over which event each of us could beat everyone at. Sky reckons arm wrestling, Ant wants a power slapping comp at the coaches conference, and I get talked down to CrossFit because Connor would probably beat me anyway. Then into your questions. First up, should leads from the gym floor go to Instagram or email? I&...

Me, Ant and Sky Hill are back with a full listener Q&A, after a jingle debate and Ant's theory that he's peaking for alcohol and tapering off the running. He also drops a Liam Gallagher quote that splits the room: you have to care a lot to not give a f***. We talk about the fifth annual PTMA Coaches Conference, why this one has practical sessions in it, and why CPD courses have gone so...

I'm walking round sore as hell after doing German volume training for the first time in fifteen years, which kicks off a proper trip down memory lane through every training fad me and Ant have lived through, GVT, the 300 workout, Tabata, TRX, Vipers, animal flow, all of it. That rolls into gym horror stories, including Ant's new favourite: a bloke who did two sets on the Smith machine, too...

Timestamps 00:01 – Intro: checking we're actually live 00:46 – Welcome back: Sky Hill filling in for Nick this week 01:19 – My week off: track sessions, spoiled kids, and a lecture about buses 02:34 – Lexi's exam results and the CV pub crawl round Uppermill 04:10 – Running recap: a brutal new hilly route and 9k of intervals on the canal 05:26 – Sky's week: the Affex competition and wha...

In this episode I sit down with Sky to unpack what actually separates confident, in-demand coaches from everyone else — and it's not more qualifications. We open up about The Connected Coach mentorship (cohort 2 is live now, only 10 spots), why "the client is the expert on the client," and why pretending to have all the answers is the thing that's actually killing your coaching....

FREE LIVE COACHING SESSION "THE COMPLIANCE TRAP ... BOOK YOUR FREE SEAT HERE Me and Skye this week, Ant's off on his holidays again. We open with a live coaching session we're running called The Compliance Trap, Tuesday the 18th and Wednesday the 19th of August, built around the framework most coaches don't have for when check-ins go quiet and clients start losing momentum. Then s...

Me and Ant again this week, still no Skye. We get straight into your questions, what gets overlooked when you go self-employed, how long it actually takes to get a PT business off the ground (we don't agree on this one, and it's a good listen), the best way to use client stories, our favourite lead generators, what to do with a client who keeps cancelling and rebooking, and how you know wh...

Join the Accelerator today - Intake closes Sunday 26th. This week Sky and I get into the stuff that never makes it into a caption. We open with the goal question — do you always need something exciting pulling you forward, or are there dead patches where you're just going through the motions? I get put on the spot about the three biggest lessons from my first twelve months running a gym, and i...

Join the Accelerator I'm back after two weeks off, and we get straight into it — why the PT Business Accelerator is priced way below what it's worth (Ant's words, not mine), what actually predicts whether someone gets results from it, and then a run of proper Q&A: separating your work and personal phone, what makes a hook actually stop a scroll, how to raise your prices without los...

Nik, Ant and Sky open with the usual chaos — a thumbnail roast (Claude designed it, Stacey's out of a job), Nik's baby due 22 July, and a "22% down on views" dig before they get to work. Then a full Q&A sweep: how often to chase a lead before they're dead, how to tell someone they're "not ready" without it being a cop-out, the real ceiling on how many 1-1 cl...

Ant and Sky sit down for the weekly debrief and end up covering the real texture of running a coaching business this month: why feeling busy isn't the same as feeling clear, a client testimonial that captures what PTMA actually changes, why coaches need to keep learning in the direction their clients are asking for, the wins rolling in across the membership (a coach cutting 30 paid gym hours i...

We kick off with a bit of football chat — England's World Cup chances (don't ask), some serious Aston Villa nostalgia, and a story about a Sierra plastered in claret and blue that Ant's dad jumped on at the Rumbelow's Cup Final in 1991. Classic. Then we get into it. Enquiries are coming in but the journey to sale is too slow — how do you speed it up without being pushy?  This one&#...

This week Ant and I get straight into it, no small talk, just your questions. We open on something a lot of long term coaches quietly struggle with: how to keep things fresh for clients who could train themselves but stick around for the accountability. Our take: you've got a duty of care to keep reviewing, resetting and future pacing with them, otherwise the relationship just becomes a transa...

00:00  - Intro and welcoming Skye back from her Spanish adventures  06:00  - Q1: How do you balance learning new tech and AI without losing sight of actually coaching?  11:25  - Q2: The number one personal habit limiting coaches in their business  20:25  - Q3: MailChimp vs ActiveCampaign, what should coaches actually be using?  25:20  - Q4: The most challenging and rewarding parts of family life a...

This week me and Ant are back in the seat answering questions sent in from coaches, and there's a good mix in this one covering programming, overwhelm, business challenges, and a conversation at the end that had Ant pretty fired up. We kick things off with client programming structure. How far ahead should you actually be planning? Ant breaks down his approach of working with a 12-week view bu...

This week me and Ant are in the hot seat answering your questions, and there are some proper good ones. We start with how to turn a gym floor conversation into a paying client without it feeling like a pitch. The short version: stop calling it a sales conversation. We break down the three things you should always be finding out. Then we get into two that are going to hit home for a lot of you. Fee...

This week pod episode we cover some awesome questions from the legends int he Academy. The most common win in the academy right now? Coaches finally getting their heads around what marketing actually requires. Front-end offer campaigns are producing results, but the bigger shift is coaches accepting that turning up and posting a few times is not a strategy. The awareness of what needs to go in is...

Join the Accelerator Ant and Nik are back for a Q&A episode covering the questions that keep coming up in the PTMA community. This week: why batching content isn't the fix you think it is, how to choose between front end offers, what to do in a month where you just want to tread water, the truth about price rises and client acquisition, which lead magnets actually work, relocating as a PT,...

Ant and Nik are back for episode 292 — Skye's off in the trenches with clients (which is kind of the point). This one's a proper Q&A session covering the real stuff coaches deal with day to day. They get into how to handle negative client feedback without taking it personally, what's actually distracting coaches from growing their business (hint: it's your phone, and your lack...

A wide-ranging Q&A episode covering the realities of building a coaching business from the practical (online technique checks, warming a waitlist, home vs commercial kit) to the deeply personal (the emotional grind of going self-employed, tying self-worth to income, and what it actually takes to succeed in a mentorship). Time Stamps 00:02 Intro & banter Ant takes over intro duties. Nik&#39...

This week's roundtable gets real. Nik, Ant, and Skye dig into the questions coming in from coaches inside the Academy — covering podcasting, email strategy, YouTube, lead magnets, group coaching upsells, and one of the most honest conversations they've had about mental fatigue and managing life when everything hits at once. There's also some genuinely vulnerable career stories in the m...