The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Jordan here with a quick, value-packed solo episode that, if you get this right, the world is yours. That is being a craftsman or craftswoman at creativity and harassing that time and energy wisely each and every day. Today, I want to share with you some obstacles to consistent creativity and creation and what I have done in my life to consistently make time for creative work.   Time Stamps:   (0:...

Marketing just like sales doesn't have to feel sleazy or slimy. You are wanting to transform human lives. It's important then to actually market to humans with empathy and care. Today's guests have built 7 figure businesses and a massive following doing just that. Our good friend Carter Good is back on the podcast with our new friend Tom Ness. So much value in today's episode and even if you're ki...

Is it possible to make more in sales by selling less and being an actual caring, empathetic human being? We aren't only saying it's possible, it's NECESSARY in the online fitness space. Today, we are joined by our great friend and IFCA's Director of Sales and Enrollment Hayden Weichers. Check out the first episode for more on Hayden's backstory but today, we are giving you a sales masterclass base...

You've been in the game a while, had some solid months, but just can't seem to have consistent 20k months... and you are tired of all that work not reaching its true potential. We got you. Today's episode is all about how to get consistent 20k and beyond months in your business. Some things you've never considered. Some you may need a reminder. Regardless, this episode will make you more $ if you...

Not getting as much interest as you want with your coaching and posts? Feel like you are doing everything right from the technical side and still not getting the results you want? You may be boring... before you get pissed off and hit unsubscribe, we can fix that! Listen in as we discuss how not to be boring in your marketing, show up as the true you, and attract the RIGHT people with your message...

The war on drugs is exposed and the truth about cannabinoids is finally coming to light based on research and evidence, not people's feelings. CEO of Cured Nutrition, Joe Sheehey, is on the podcast today to discuss this very topic. We talked about how he was first introduced to this world in college, how he turned partying into serving others, the reality about cannabis, and much more!   Time Stam...

No, the title isn't clickbait. Once upon a time our IFCA coach Lacy Healey was charging 50 dollars PER YEAR to train in person. Worse, she had people drop off and quit because they "didn't feel it was valuable." 50 dollars a year!   There is a lesson here in perceived value and that's what this episode is about. Lacy's journey through money mindset struggles to be the coach she is today is nothing...

Are you utilizing a long-form content medium (blog, podcast, Youtube channel) to grow your business? Are you tired of the surface level interactions on social media? Today's episode is with our good friend and past guest Chase Chewning, Podcast host of Everforward Radio, and new podcast, Operation Podcast. We discuss with Chase the birth of the Flow State of Mind podcast, how we've utilized it wit...

Jordan solo on the podcast today to share 6 key secrets you NEED to hear if you aspire to grow a 6 to 7 figure online fitness business and beyond. As we say, success leaves clues and awhile we've obviously had our share of missteps throughout our careers, we've grown our businesses from 650k to 1.3 million. If you want to do the thing and really scale your business, these 6 keys are for you.   Tim...

We (Erin) has talked about this specific subject and shared it so much, it's time we did an entire episode on it so you understand why it's so important. We are talking about the Enneagram today and we want to share with you how scary accurate our numbers are when it comes to our working relationships. While this is an indicator just like any other personality test, self-awareness is so important...

Is your current friend group pushing you forward or holding you back? The honest answer to this question and subsequent action can be one of the toughest things you ever do but is necessary to fulfill your true potential. From a tribe and evolutionary psychology perspective, it's incredibly painful to potentially distance yourself or leave the herd that we have been accepted by and that we trust....

You can be the best programmer, the most knowledgeable with nutrition protocols, and be an anatomy and physiology wiz. If you don't understand your target audience's pain points and what they struggle with and communicate effectively why you are their solution, you can sound as smart as anyone out there and still get crickets. Today, Kayla Diamond, CEO of Evolve Health and Performance and past IFC...

Do you know the 3 secrets to be a great leader? Let's be honest, most leadership examples out there are examples of what not to do. We've both had leaders in our lives that we've taken good and bad traits from but we wanted to share with you a critical book to assessing your leadership acumen and how to improve it.   Time Stamps:   (3:40) Jason's Athletic Background (5:00) Education (12:45) Mentor...

Are you constantly beating yourself up for not reaching the finish line yet of whatever goal you have? Feel like giving up? This episode is meant to reframe what comparison and fear are and we hope that this will give you a jolt today in this short episode.   (0:56) Fight Club Reference (2:17) Immune System and Ego (8:04) IFCA Round 5 ________________________________________ Learn More About Impac...

"Wear a mask or you're an asshole." "If you wear a mask, you're just provoking fear." Now more than ever, we see camps being formed and sides being taken. With everything. There's no discourse anymore and if you don't agree with me, you're my enemy is what the narrative is.  We have our good friend and one of the most articulate individuals in the space already, Taylor Sappington. Taylor has been...

Is your fear of coming off sleazy in your content preventing you from providing value to your audience? Is this fear holding you back from making money? We have been there before too and we want to share with you how we got over that fear of promoting ourselves. Through intelligent and intentional writing, you can convey messages without stating the obvious. Listen in as we explain how.   Time Sta...

It's easier than ever to become an online business coach these days. Is the one you potentially want to hire legit? Do they use solid, long term lead generation strategies and not an annoying flurry of DM's? We want to discuss today the 5 key questions you should ask yourself and your potential mentor. Mentorship is so important but we want to make sure you are hiring the right one.   Time Stamps:...

Can you use anxiety to your advantage? How can you let imposter syndrome push you forward instead of holding you back? These questions and a lot more are answered in this episode with our friend Matty Yates. Matty is a Life and Business Mindset coach who believes that "You don't have business problems, you have life problems that bleed into business." If you're done letting anxiety hold you back,...

This is a replay episode from the Shots to the Dome podcast and we got such great feedback from both of our audiences that we had to get together again. In this episode, we dive into current events, COVID-19, the BLM Movement, weed, and more.  ------------- Listen to Shots to the Dome on Spotify! ________________________________________ Learn More About Impact Fitness Coaching Academy…. How We've...

Time for Round 3 with Cody Boom Boom! Cody is one of our closest friends and every time he is on, he absolutely crushes it. This episode is no exception. We dive into how Cody has (beautifully) handled the COVID-19 situation with his clients, how he's seen an increase in client applications, and a wide range of personal development topics we know you'll benefit from hearing.   Time Stamps:   (0:14...

Are you feeling incredibly distracted right now? Not getting as much done as you need to? Right now can be especially hard but we are here today to share with you a book that has changed both of our behaviors as it relates to productivity and workflow. That book is Deep Work by Cal Newport and we are going to break down 4 key aspects that you can use starting today that will help you do the lifech...

Brad Jensen or Jacked Jesus, Owner of Key Nutrition, is here for round 3 to discuss all things content. If you haven't been following Brad, he has changed his content strategy to accomplish two main outcomes. One is speaking to his ideal audience more. Two is being more himself and allowing his personality to come across more. If you are a fitness coach, this will be an incredibly important episod...

Are you letting your past define your future? Today's guest, James Manley, is one of our close friends and has an incredible story to share about humble beginning growing up in the projects of Columbus to what he is doing now. James is one of the most energetic and kind-hearted individuals we know and we know you'll enjoy this episode.    Time Stamps:   (0:28) James Intro and Energy (4:07) James's...

Are you thinking about upgrading your coaching company based on your client's needs? We have just the episode for some inspiration. Allen and Nicole Cress are from Lexington, KY, and have been married 7 years (May 31st). Together they own Maximum Performance Training an online fitness/health coaching business. Allen is a Classic Physique IFBB Pro and also loves educating and hosting seminars. Nico...

Another fireside style episode for you today with our good friend Adam Little. We have both known Adam now for a while and he was apart of the famous (or infamous) fish pic ruler venture. Since then, we've seen Adam pursue what he loves and he's gained a ton of traction and viewership from his show aLiLshow on Youtube. He's here today to discuss his evolution as a content creator, what has worked...