The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coachi...

After selling IFCA and after spending time with friends and family at our lake house this 4th of July weekend, one of the greatest things we did to get where we are today is investing in ourselves. We've invested over 7 figures into our development both personally and professionally and we are enjoying the fruits of those investments now and you can have everything you want in this life too but it...

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in...

Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.   Time Stamps:   (0:05) Does Your Content Suck? (1:50 The Opportunity With Organic Content (4:02) Skip Rate (6:06) Hold Rate (8:05) Comment...

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade y...

Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.   Time Stamps:   (0:18) Scalin...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have. And here's the thing most coa...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method We wanted to take a look back in time and show you 3 years later that what we are talking about with LTV and backend offers is more relevant than ever. We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month...

There's a right way to use AI in your online coaching business that actually saves you time and makes your program better and then there's the other 98% that is basically AI productivity porn. Don't fall into that 98% trap. I'm going to share how we are using AI inside of IFCA that is making our team better and our coaches inside of IFCA better.   Time Stamps:   (0:40) Where Place In Business with...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and expla...

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am...

Here's the thing about ideas. They feel like momentum. You get a new idea and it feels like you're working on the business. It feels like progress. Like you're being entrepreneurial. But most of the time, a new idea is just a distraction dressed up as productivity. In this episode I'm going to give you a simple framework that tells you exactly what to work on next. Not what's exciting. Not what's...

It's been a very difficult past 11 days and throughout the tears and frustration and guilt seeing our 1 year old battle her illness but this time has also given me time to think about what we've built over the past 8 years (and sold if you didn't know) and the freedom building a sellable business gives you. I'll be breaking down what's been going on with our family while still given you a framewor...

We've made the biggest decision in our professional career and the result is the two best coaching education programs in this industry just merged into one. We have officially sold Impact Fitness Coaching Academy to Taeler De Haes and we wanted to talk about all the details on this podcast.   Time Stamps:   (0:50) Erin's Perspective (3:18) The Intersection and Taeler's Perspective (8:55) Keeping T...

The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how t...

Let me give you a number. 1.8 million. That's roughly what a single metric cost us in annualized front-end revenue in early 2025. Not a bad hire. Not a broken offer. Not an ad account getting shut down. One number. That we let slip. Here's the math so you understand the stakes before we even get into the fix. At IFCA we run about 300 booked calls a month. We approve roughly 75% of those — 225 call...

We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of.  The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who a...

One of the biggest mistakes I see online coaches make on sales calls is they think the more they explain… the more likely someone is to buy. And it's actually the opposite. The more complicated you make something, the more confused the prospect gets. And confused people do not buy. I was reviewing sales calls this week inside IFCA and I noticed something that honestly happens to almost every smart...

  We've worked with over 4,600 fitness and nutrition coaches inside IFCA. We've helped them generate over $38 million in revenue. And without a doubt, the number one thing that determines whether a coach builds a real business or spins their wheels indefinitely is this: What they believe they're worth. Not their content. Not their niche. Not their close rate. Their pricing confidence. So in this e...

Are you feeling called to go all-in on your fitness coaching business but haven't made that leap of faith yet? Listen in on today's episode because we have not one but two success stories to share with you and how we went about it differently but got the result we wanted. Taeler De Haes is joining us visiting from Dallas and we wanted to share our stories and perspectives on this pivotal life and...

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade y...

Most people are using AI like Google. "Give me ideas" "Write this for me". That's not where the power is. The power is when you feed it. In today's episode, I'm going to cover what we've been using AI for that's COMPLETELY changed the game for us when it comes to sales.   Time Stamps:   (0:30) Feeling Behind with AI In Your Business? (5:50) Data Driven Performance (6:43) Solving The Constraint (8:...

Click Here To Check Out Our Free Guide: How to Transition From In-Person to Online Training WITHOUT Sacrificing Results or Quality There are roughly 400,000 fitness coaches in the United States right now. In-person and online combined. There are 262 million adults. Nearly 3 in 4 of them are overweight or obese. 79% of them are active on social media — that's over 207 million potential clients. Tha...

Want a FREE Business Audit Quiz? DM Me Biz Audit on either my Instagram or IFCA's Instagram ! If you've been posting consistently (content, stories, reels, DMs) working 50 hours a week, maybe even running ads... and you're still under $50K a month? There is a very specific reason for that. And it has almost nothing to do with how much content you're producing. The coaches I watch break through — l...

In today's episode, I'm going to show you exactly how to identify the ONE problem that's actually holding your business back… Because here's the truth: It is almost never everything. And if you can learn this skill as a CEO… you will save yourself YEARS of stress, overwhelm, and honestly… bad decisions.   Time Stamps:   (0:27) One Of Those Months Where Everything Is Broken? (4:42) How We Fixed The...