The Fitness Business Podcast with Erin Dimond and Jordan Dugger

A fucking inspiring story in today's episode as Ash Hamilton, a student in IFCA, joined us for a lift and a recording session to talk about her incredible journey to where she is now. Growing up in Detriot, things were less than ideal, to say the least. Ash was able to use those experiences to build mental and emotional resiliency every time things got tough in her business and her breakthrough su...

Blatantly telling a client to do something won't get you very far. Not only will they not do the thing, but they are also less likely to reup with you. We don't want you to have to deal with that so today's episode is a framework on how to approach client interactions with the best possible outcomes and action for your clients. Asking great questions and creating buy-in is the most critical role o...

Lauren Hess's Husband, AKA Paul, is with us today to discuss an important topic in the realm of wealth building. Many options exist as far as investments go and we're here to shed light on our major investment strategy with real estate. Paul does an amazing job of explaining the major concepts in this episode so we know you guys will take a lot of gold and value away today.   Time Stamps:   (2:21)...

We want you to make money... but we also want you to do it ethically. As the online coaching space grows, more and more dickbags are inevitably going to come into the marketplace. We know you aren't one of those so today's episode is giving you a 10 step formula to practically see the path to 10k and beyond. Without these steps, there's a good chance you'll continue to not see the results you want...

A lot of questions you are asking yourself right now... the answers can be found in this episode. We sit down with our vision and culture mentor Tim Bishop, Founder of NXTLVL Group, to discuss all things high performance and actually getting shit done. Tim shares with us his philosophy around humor, his military service, and most importantly the power of frameworks.    Time Stamps:   (0:39) Tim's...

This episode is one of our most downloaded episodes to date and if implemented, can change the course of your business and life so we wanted to share it with you today. Having a middle-class mindset doesn't mean your income level. It's allowing comfort to be the primary driving force in your life. It means letting your friends and family dictate your happiness. It means not investing in yourself a...

2 good friends and former IFCA clients Dr. Kelsi Demelo & Dr. Peyton Vickers are with us today to discuss a topic we rarely if ever have discussed and that is biomechanics. Injuries are one of the biggest obstacles to a successful client transformation so the role of biomechanics is extremely important.    Time Stamps:   (2:04) The Importance of Biomechanics (4:23) What is Fit? (6:30) Functionalit...

How many of us have heard or been told, "Just follow your passion. You can't go wrong." Well, what if we were to tell you that this advice is not only wrong but also very dangerous? Join me (Jordan) on this quick but enlightening episode on the alternative to passion for long term success.   Time Stamps:   (0:20) The Passion Hypothesis (1:43) Steve Jobs Keynote Speech (3:34) Fired from Atari (6:06...

We are joined today with an amazing Enneagram expert and coach Ashton Whitmoyer-Ober and we are going to get super detailed and example-driven when it comes to the Enneagram. Sometimes it can be hard to wrap your mind around something abstract like personality tests but once examples are given, it's much easier to understand so we are Ashton's clients for the hour. While we do cover 3's and 8's ex...

Pricing is one of the biggest questions we get, both from a strategy standpoint and a mindset and confidence standpoint. We want to help with both issues with this episode by giving a 4 step practical formula to determine your coaching pricing (or any pricing in entrepreneurship) and why higher prices will allow you to serve your clients at the level you know they deserve.   Time Stamps:   (1:20)...

Back at you with clear and actionable business advice that, if implemented, will take your sanity and level of productivity to a new level. As human beings, we have the need for certainty in everything we do. Entrepreneurship and coaching both lack order and will feel chaotic most if not all the time about what the next step. You're signing up for a lifetime of determining what the next puzzle pie...

We hope this episode brings you the inspiration that anything is possible, even in the darkest of times. Bradley Goldman had a thriving in-person training studio before COVID. He was forced close and lost everything. He had two choices. Get fucked and stay fucked or adapt and find a new path. Immediate Impact was that new path and because of going through just 50% of the course, he was able to tak...

Two very different topics but we know you'll definitely enjoy both from our guest and a good friend today. Austin Floyd is a biohacker, growth marketer, and has worked with some of the biggest fitness companies like Ketobody and Onnit. We hired him awhile ago to help us with our paid ad strategies and couldn't recommend his services more. This guy is a polymath if there ever was one and researches...

Holy shit you guys... we did it. We did the thing and got married. If you followed the journey on social media last week, you already know some of the events that took place. This is all the details and we couldn't be more grateful to have the friends and family that stuck with us and our supportive community. Enjoy!   Time Stamps:   (1:43) James Manley Perspective and the Entrepreneurial Mindset...

We are back from Mexico, survived the category 4 hurricane, and can't wait to share with you our wedding week on Thursday. Until then, Jordan was on a good friend's podcast, the More than Fitness podcast with Matt McLeod, and wanted to share it on this platform. Matt asked some fantastic questions I (Jordan) rarely if ever get asked about so definitely some new perspectives and insights on the bal...

If you consistently struggle with imposter syndrome, this is an episode to listen to over and over again. Today, we are with Andrew Coates, trainer at @evolve_strength, host of Lift Free and Die Hard Podcast, and fitness writer for some amazing outlets including T Nation and True Coach. Not only do we give a unique perspective on imposter syndrome but also cover sales and the role of confidence an...

As this episode releases today, we are currently in Mexico surrounded by family and close friends just one day from officially tieing the knot. It wasn't long ago that we thought (and said) we would never get married in a couples q&a. Guys, it's super cringe-worthy but there is a powerful message behind this. Listen in today, laugh, and celebrate with us!   Time Stamps:   (0:14) We're Getting Marr...

Should you just be copying your boyfriend or husband when it comes to your training program? If you're serious about your training or have aspirations of stepping on stage one day, this is a can't miss episode with our great friend Bryce Calvin. Also very timely given the recent presidential debate is how to not be a dick in conversations and how to best approach productive debate and discourse. T...

Cody McBroom is back for a Flow State record 4th time today and we know how much you guys love having Cody on this platform. Cody's last time on was just at the beginning transition from Boom Boom Performance to Tailored Coaching Method so we wanted to have him on again to discuss how it has progressed since and man... are you guys in for a treat today. If you are looking to create a heart and mis...

Are you over macros? Tired of feeling like you live in MyFitnessPal? Looking for a better way? Today is your lucky day! I (Erin) have been talking about this method recently on my stories and I'm so excited to unveil this new method that is working with a ton of our clients and introduce you to one of our EDF assistant coaches, Faith Vines.    Time Stamps:   (0:46) Faith and I's Background   (9:02...

Today's episode is with a good friend and business mentee Austin Bagshaw of the "From the Sidelines Show" and the logic behind the metaphysical concept of the law of attraction. While this concept may seem woo woo at first, it's anything but and there's a ton of research behind it as well. I go into how it makes sense and how to use it from a pragmatic sense and I know you'll really enjoy this epi...

One of the most respected researchers and exercise science professors in the industry is joining us today on the podcast, Dr. Bill Campbell. Dr. Campbell is the Director of Performance and Physique Enhancement Laboratory at the University of South Florida and such a wealth of knowledge in the physique enhancement space. Today's talk gets into his current research, why high protein in females is im...

Intelligence, creativity, talent... all important... but not necessary for success. There is one unequivocal skill that all successful have and we are here to share that with you today. Not only that, but we also give you a framework and tools so you can harness this skill to its fullest potential.   Time Stamps:   (1:22) Myers Briggs Joke (2:00) The Role of Intelligence (4:18) Massive Action (5:1...

It's been a while since we've been super vulnerable as a couple and made you feel awkward so today, we are letting you inside basically a real-life relationship therapy session with our good friends and coaches Wladi and Hannah. We go deep and don't hold anything back so you can take an honest look at your life and relationships and see where you need to potentially improve. Wladi and Hannah ask s...

We got hit with COVID after traveling to Mexico and got some major backlash from some people. While we believe our decisions were right, we wanted to use this example to explain why standing by your values and principles is so important. You will piss people off if you don't blend in. You need to stand for something if you want to be an attractive coach and to live a full life.   Time Stamps:   (1...