The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin here solo today discussing a huge lightbulb moment I recently had while reading, "The Motive" by Patrick Lencioni. As you probably know, IFCA and T4E have grown a lot even the past year. Jordan and I are now in the leadership seat and role which is very different than the solopreneur role. Leadership is it's own skill to master and this book highlights it perfectly so I wanted to share it wit...

Debt can propel you to financial and business heights you only dreamed of… if you're willing to put in the work. All the experts say don't go into debt and for a car or something frivolous… I agree. But when it's an investment in yourself, it just makes logical sense. If you are prepared to look at debt from a different perspective and finally start investing in yourself, don't miss today's episod...

Genuine connections without being a dickhead. That should be your aim when talking to potential clients in the DM's. Let them be heard, understood, and leave the technical questions for a short call with you. I (Jordan) cover this and a lot more in this episode and will make lead generation and sales a lot easier for you.   Time Stamps:   (0:34) Conversations with Potential Clients (1:22) Trying t...

We had such a great time recording with our mentor Tim Bishop at NXT LVL that we wanted to share them on our podcast as well! Note this is the first hour of the episode. If you want to listen to the entire episode, the link to the NXT LVL Podcast is below. Enjoy!   Founder  Jordan Dugger  brings a wall of wisdom and insight to this conversation. But even at his incredibly young age, he has earned...

You are standing in your own way of generating the income you truly desire. In our rounds and years coaching other coaches in IFCA, we've come across 3 different types of people when it comes to growth and hitting a ceiling with their business. In this episode, we'll share with you why investing in yourself is a non-negotiable, the 3 types of people, and how to move before you feel "ready".   Time...

ONLINE COACHES: this is a masterclass in culture, vision, sales, hiring… all of the shit to be a successful coach is in this episode with our good friend Nick Komondina. We'll have him on this show for the Part 2 but this first part was on his podcast, Headstrong. If you're an avid listener, some of the concepts, stories, and quotes you've heard before. Good. That's how we build proficiency.   Tim...

You've finally hired people… now what? How do you create a badass team of smart and driven assistant coaches and staff like we humbly have here at T4E and IFCA? First, you'll make mistakes. Everyone does and it's part of the process. However, if you first focus on creating a company vision and culture and make hiring decisions based on those core values and beliefs, your hiring success will be muc...

Our great friend and now 4 time guest on the show Carter Good is back to talk about MISTAKES in the coaching industry and talking about one specifically…. the low ticket high volume model. While a membership or continuity program looks good on the surface, there's a lot of downsides and it just can't compete with the impact and revenue a 1-1 high ticket model offers. Decide for yourself and you ma...

Whether you have reached your limit as a coach working for themselves or looking towards the future growth and scale of your business, hiring is an obvious essential part of growth but can done wrong if you're not careful. Our hiring process has evolved over the years and we made our fair share of mistakes in that department. In this episode,  we'll share what we do now, who your first hire should...

We had such a great time recording with our mentor Tim Bishop at NXT LVL that we wanted to share them on our podcast as well! Note this is about halfway through the episode. If you want to listen to the entire episode, the link to the NXT LVL Podcast is below. Enjoy!   Tim is joined by  Erin Dimond , an entrepreneur who built her success ground up from fear and rubble to assembling a 7 figure busi...

The great debate in the coaching space: what is superior, group or 1-1 coaching? In this short episode, Jordan will give you a 3 part framework to decide on how to first analyze this and any business decision, dive into the importance of accountability for business mentees, and foreshadow IFCA's new model coming very soon that will blend the best that 1-1 coaching has to offer along with the power...

We had such a great response to this episode that we wanted to share it on this platform as well! Jordan in this episode shares some helpful insights around work, entrepreneurship and adopting work systems. He explains that taking personal responsibility for events in life and being accountable for whatever happens to you – be it good or not so good – has a direct impact on your work. It's importa...

Want to know the biggest mistakes we see coaches make when it comes to their content strategy? We can give you the templates, examples, and social proof of what works but sometimes to helpful to understand what to avoid when you're looking at your content from a big picture perspective. We are also starting a weekly review giveaway and this week is content related so you'll definitely want to chec...

A long, elaborate description of this episode would go against everything you're about to hear in today's episode. Long story short: Travis joined IFCA last year, crushed it, made multiple 6 figures after being an in-person trainer for years, and we liked him so much we hired him. He now helps our new IFCA members and we find ourselves redoing systems and operations based on Travis's feedback so i...

Can and should anyone compete in a contest prep? Will that level of dieting "damage" your metabolism? These questions and more are the subject of today's show with returning guest and legend in the contest prep space Adam Atkinson, founder of See You Later Leaner. If you have any desire to compete or have a friend who does, don't miss this episode. Time Stamps:   (1:08) Changing to Online Coaching...

We've been raised to believe that you have to work hard to make money and certainly there are times when this is true. The real secret is you have to take huge, uncomfortable risks. You have to do stuff you've never done before to make yourself visible. Your ability to push through the fear and uncomfortable risks will be your superpower but it starts with beliefs. Not only believing in yourself (...

Imagine wanting to be one thing your entire life, have everyone doubt you, put it all the blood, sweat, tears, and to finally… be on the doorstep of being a first round pick in the NFL draft… to only get injured right before and go undrafted, losing millions. And that's just the very start to this man's journey.  John Madsen is a former NFL tight end walk-on, playing for the Browns and Lions, who...

Set your minds to pre-blown before hitting record for today's episode. Dr. Kasey Jo is a returning guest to the show and, if you listen to this show, you know how important we believe the mindset is. This conversation is on another level when it comes to the nuance and levels of depth to the concepts we've talked about before. Did you know there's a dark side to a growth mindset and it may not alw...

We as a company are in a place where the possibility of expansion, exponential growth, and more massive impact looms over some critical decisions that need to made and made rather quickly. This is obviously a good thing but also comes with a ton of stress, worry, and little sleep. I wanted to share with you my thought process dealing with this stress and how, if you're not careful, you can become...

If you've noticed a theme recently with copywriting being the predominate topic we cover… there's a reason. It's what will separate you and our guest today has made millions in sales for over 100 clients and 35+ industries. Joey Percia, author of the Amazon #1 Best Seller, "Why Do You Hate Money?" (great title) is here to discuss a variety of topics, mainly talking about what's working in today's...

If you've been feeling like your social media game needs an upgrade and you really want to start attracting your DREAM clients and start seeing more applications roll in, today's episode is a can't miss and we have a special free mini course that is 10x this episode for you at the end. Understanding the difference between content and copy will determine your success in business. That's a bold stat...

It's easy to forget how engrained our habits and routines are when we've been doing them for so long, especially for us working from home. Travel often reminds us that the habits we've adopted that come second nature to us would be beneficial for others who might not know about them yet. Today's episode covers both our fitness and nutrition habits we have in place while running our company and a l...

We had such an incredible response to our birth control episode with Ellen that we had to dip into our vault and bring you the AUTHOR and BOOK on hormonal birth control, Dr. Jolene Brighten. Dr. Brighten did an incredible job in this interview and we hope this will build on your continuous education.   Topics Covered:   - Dr. Brighten's Book - What is Birth Control? - Steps with Birth Control - Mi...

Short but powerful productivity reminders to start your week off with. We'll explain why it's so important to schedule your most important tasks first, the value of risk taking, a story about Sally, and finally (if you didn't know already) why you should invest in yourself.   Time Stamps:   (0:30) Schedule the Most Important Thing First (5:00) Taking Risks (6:00) Sally and Math (11:30) Investing I...

It seems like there's no better time than right now to be using paid ads in your business… but it is right for YOUR business right now? Today, we have our in-house paid ads specialist and good friend Augusto to share his take on ads, email marketing, and the importance of being a good writer. We also dive into his unique story coming from Colombia.   Time Stamps:   (2:16) Augusto's Story (7:30) Pu...