The Fitness Business Podcast with Erin Dimond and Jordan Dugger

What if you had a system that cut your client drop-off's in half, increase the quality of your testimonials, and increased referrals that gives your current client's a very compelling reason to participate? Today's episode will give you all 3 in this short but powerful episode and explain how to receive this SOP (standard operating procedure) for free!   Time Stamps:   (0:20) Been MIA Lately (1:10...

The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mistakes we see within IFCA and the industry, and how t...

Are you feeling scattered with your business? Are you spending most of your time in your inbox or 10 different apps when you'd rather be coaching? Today's episode is all about how to seamlessly streamline your backend systems from the moment someone knows you're a fitness coach to when they say goodbye as a satisfied and successful former client. Every step from the onboarding process to receiving...

This is a podcast to help beachbody coaches. It'll seem like we are just shitting on them but it's really in an effort to show them a better way to help people and a MUCH EASIER way to actually make a real living and not just one based off false promises by the 5% on BB individually who have success. We talk about Yolanda's health and coaching journey, her experience with Beachbody, and how you ca...

Leslie Lindsay's (@Leslie.l.lindsay) story is absolutely incredible… from absolutely zero to 56k in six months with her social media before consisting of only her children. She went all in with IFCA, went part time with her medical job as a physician assistant, and in a few short months was able to quit that job and make a true impact on her clients and their lifestyle and behaviors instead of han...

The fitness coaching industry is becoming saturated but there's hope for the coaches who want to stand out to their ideal client avatars. Today's episode is all around how to frame your offer as a coach, stand out above the crowd, and have your ideal clients flock to you. Time Stamps:   (0:25) Prepping for the Apocalypse (1:20) Specialist Mindest (11:00) Testimonial from Former IFCA Student (14:30...

If you've found yourself slacking or falling short when it comes to marketing your coaching business, you might need a new way to view marketing. This episode is from Jordan's presentation at the Impact Accelerator Live Event and it's about making an actual connection with your potential clients who are excited to hear from you. We'll teach you the four steps (Anticipation, Personal, Relevancy, an...

Money is the #1 reason couples get divorced… we get why. We've come from two very different mindsets when it comes to money. Jordan didn't believe he could make a lot of money so didn't value it the same and Erin believed she would make any amount she ever wanted so the dichotomy has been a learning curve but one that, with work, has allowed IFCA and T4E to succeed the way it has. Listen in as the...

If you've ever struggled with infertility, not exactly sure what's next in life, or giving yourself permission to try and fail, you'll really enjoy today's episode. Jasmine Shea or Jazzythings on Instagram, is here today to talk about her journey through infertility and now days away from giving birth! We also talk about business decisions, seasons of growth, and what her focus is now.   Time Stam...

Tired of procrastinating on shit you know you should be doing? Constantly worried about your business but not sure how to get yourself up and motivated like when you first started? Jordan here with a simple but extremely powerful framework I use to constantly get shit done while lessening my anxiety in the process.   Time Stamps:   (0:59) State, Story, Strategy (1:34) Why This is Important (3:40)...

One of our interviews to date and one that drove us both to tears… that's how impactful and impressive Matthew's story is. A simple choice was the difference from him still being on this earth and not after a terrible car accident. He believed this was a message from God to stop messing around. He is a fantastic storyteller as you'll hear and more importantly, he's the living embodiment of why we...

You know you can coach… but can you teach? Not sure how to structure your freebies or long form content? Lack of action taken from potential clients after you release a freebie? We have the answer for you in this short episode, giving you a few proven frameworks to use to simply your message and get people to take action after having their "AHA" moment.   Time Stamps:   (0:20) Learning How to Teac...

Do you know the difference between content and copy? Are you posting and praying someone will apply to the link in your bio? Would you rather have followers flocking to sign up with you? Today's episode is all about how to speak to your potential clients and get them to TAKE ACTION.   Time Stamps:   (1:25) Understanding Sales Copy (2:59) Content vs Copywriting (4:50) Goal of Content (6:06) Copywri...

Feel like you know what your next step is in business but too afraid of taking that next step? Hiring, outsourcing, a new offer… it's easy to stick with what's comfort and what got you this far but you were meant for more. Hannah Osmon was that individual before IFCA and she quickly jumped to 17K in one month after being called out on her bullshit. Listen and learn from Hannah.   Time Stamps:   (0...

Non-business related episode but one we're really excited to share in that is our biggest mistakes to this point we've made in our marriage. Sex is great and everything but… have you ever communicated exactly what you wanted in the relationship? Are you wanting credit for doing something they didn't? Do you have an objective third party to triangulate off of? These and more we've learned over the...

So excited to have one of my best friends on the show today and IFCA head mindset coach Leslie Crevar MS, LPC. There's something about this woman that when you spend just a little time around her, you start to feel better about yourself. That's her gift and superpower and can't wait for you to listen to our conversation. If you know you need to break some limiting beliefs and you feel like you sta...

If we had to start all over again in 2021 and boiled it down to 4 key steps… these would be the steps. Taking these 4 steps will set you so far apart from your competition and put you way ahead of the game. The online coaching landscape is coming different than it was in 2013 but this field is just getting started. Implementing these 4 steps will be the key going forward for you.   Time Stamps:  ...

Super quick but valuable episode all around productivity systems around your business. I (Jordan) did a similar episode a few weeks ago covering my morning routine but this is more once I am in the flow of everything what we use to be productive and the importance of deep work time. I'll also share an opportunity for you to join us live at the beginning of 2022.   Time Stamps:   (2:25) Powerlist a...

This episode is going to break some limiting beliefs around your ability to hire an assistant coach AND not feel like you have to drop your prices. In fact, you'll probably feel like raising them after this episode. If you want this to truly work, you'll have to drop your ego that people signing up will only want to work with you. We hope this is the sign you've been secretly wanting.   Time Stamp...

You read that right… our IFCA student Kelsey made in one launch her entire annual salary as a teacher and is absolutely thriving in life and work because she got out of her own way. Billy and Kenzie make for a great duo when it comes to business and you'll find out why but the main takeaway you should get from this episode is value and the power of live events.    Time Stamps:   (2:32) Sales and N...

Stemming off of episode 232 all around leadership, today's episode is a deeper dive into the 5 attributes that, when all working together, make for an incredible team. We love pyramid's here and today we will unveil our leadership pyramid, explain the 5 levels, and give you practical examples you can use in your own business whether you are a small or large coaching company.   Time Stamps:   (0:08...

Are you willing to put your back against the wall and literally go all in for the life you want? Our IFCA student Brandon Snow did just that and is now consistently hitting 25+ months in his business, hiring within his company, and making a huge impact. We talk today about those early days when Brandon lost his job during COVID, how to break limiting beliefs and comparison syndrome, and his bigges...

Tired of feeling unfocused and scattered? Feel like the other coaches you follow have it all figured out while you spin your wheels everyday trying to figure out what to do? It all starts with how you plan and start your day. Today's episode, I (Jordan) will break down my morning routine, how I plan my day the night before, and other super helpful strategies to help you focus and get shit done.  ...

The energy and connections is what sets live events apart and, if you've ever thought about meeting fellow coaches outside of Instagram, this is the way to do it. We had our Round 1 Impact Accelerator Live event for a small audience and we learned so much as hosts. We want to share our takeaways with you, why live events are so important, and what you can expect from the Impact Accelerator Live Ev...

Raving fans are created through resolution, not attraction. Inevitably throughout your coaching career mistakes, miscommunication, and unfulfilled expectations are statistically bound to happen. It's how you address these issues and concerns that will tell the tail of your coaching career. Resolving a client's problem can potentially make them a raving fan forever. Listen how we teach our IFCA stu...