The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coachi...

We talk about sales a lot on this platform and in our private Facebook group bc it's THAT IMPORTANT! So many newer coaches come to us having trouble selling because their mindset on the actual process of selling has been warped by used car salesmen and old marketing ploys. We are different and providing a service that truly changes lives so in today's episode, I want to share with you a powerful s...

Today's Part 2 will be jam packed with value but definitely go listen to Part 1 for context if you haven't already. In this episode, I want to share with you the 6 most helpful strategies to a successful relationship from someone who has had a shitty one and is now in a great one. Let us know what your favorite strategy was! Topics include:   - Part 1 Recap - Enneagram and Awareness - Attachment S...

I recently shared a very tough but transformative part of my life at the Higher Standard Event hosted by Kaylin Pyles recently and I felt it was something I needed to share on here too. I've talked bits and pieces of my divorce but I haven't told the whole story so I want to take you back to that time, when I started recognizing patterns when it came to relationships, and Part 2 will be more tacti...

Facts tell. Stories sell. If you've listened to this podcast for awhile or if this is your first episode, there's no denying the importance of effective communication through storytelling. There's science to back this up and today in a short but valuable episode, we'll discuss how to talk about the conversations happening inside of people's heads, how to get people to take action, and the 5 steps...

Marissa has been an absolute rockstar since starting with us in IFCA and we think you'll resonate deeply with her story. At only 24, she had solid 7k months in her business but wanted to take it to the next level. She joined IFCA and in 3 short months, contracted 99k! Incredible and we dive into her story, her biggest breakthroughs, and her biggest fears now as a business owner and leader.   Time...

How is price affecting your business right now? Deep down are you wanting to charge what you're worth but feel like you won't sign any clients at that rate? Today's episode will alleviate those fears and you might even want to charge more than you think you're worth. We'll talk about how pricing impacts your business, the concept of value, and how some of our IFCA students are charging 800-1000 do...

Jordan solo today sharing with you something I've struggled with all my life and have recently been battling and that is my mental health challenges. They stem from early childhood and while I will share with you a few stories, I want to share a powerful book I go back to and some practical tips and strategies if you find yourself in the same situation.   Time Stamps:   (0:10) Mental Health (0:52)...

Are you suffering from adrenal fatigue and not sure what to do? Have you heard this term thrown around a lot on the internet but not really sure what it entails? Today's episode is a deep dive all on this topic with T4E Systems Registered Dietitian Sarah Sobotka. We discuss diagnosis, lasting consequences if you keep digging yourself deeper, nutrition considerations, and more!   Time Stamps:    (0...

Wrapping up our 14 days to 10k months 3 part series, today's episode is all around what should be your number 1 focus. Sales. We'll talk about our 7 step sales process, why you need to come with energy and confidence to every single sales call, and much more!   Time Stamps:   (0:20) Recap (1:48) Vetting People (4:05) 7 Step Sales Process (6:04) Energy and Confidence (7:25) Be Genuinely Interested...

Part 2 of the 14 Days to 10k Months Online Fitness Coaching Simplified (definitely go back and listen to Part 1 if you haven't yet) will be covering mainly your content strategy, the 3 types of content, where most coaches miss with their content, and how to improve your content to generate high quality leads.   Time Stamps:   (0:25) Content and Conversion (1:35) Exhausting Potential Clients with C...

We might be crazy giving away this much value for free. This is part 1 of a 3 part series teaching you and simplifying the process of how to get to a 10k month in 14 days and consistently generate 10k+ months. Our systems are undeniable because our coaching company T4E (Transform4ever Systems) uses these frameworks and has served over 5,000 clients and growing.    Time Stamps:   (0:05) Went on a R...

Flashback to a few years ago, Soraya and I (Jordan) actually worked together on her fitness when Duggaesthics was a thing. Now, after IFCA, she's absolutely crushing it, hitting consistent 17k+ months, and joining Legacy. All without a large social media following. Wanna find out how she did it? Listen in!   Time Stamps:   (1:30) Soraya and Nursing (3:30) Working with Soraya as a Prep Client (5:31...

This one area of business is where you need to spend the majority of your time if you want consistent 10k months and make your first million. It's that important. Driving sales might sound common sense but so many coaches fuck around with other things that don't actually drive the business forward. Take a listen to our advice and how to structure your offer to get more clients faster.   Time Stamp...

We recently looked over our business expenses over the past year and… we spent 3 million dollars. The two of us a couple years ago would have shit our pants if we even thought about spending that amount of money but evolution has allowed us to play a bigger game and getting out of the middle class mindset was a huge reason why. We have 5 money mindset shifts we want to share with you that have hel...

As an online coach, gone are the days where you could say you help people lose weight and gain muscle. Our industry has evolved and the market sophistication has increased. Implementing today's episode will ensure you'll stand out in an ever growing market.   Time Stamps:   (1:00) Upgrading Your Offer (2:15) In the Game Since 2013 (4:58) Why You Need This (7:30) Switch Offer Formula (10:15) Leslie...

Long term goal setting is a waste of your time and energy. This goes against most of the personal development industry with setting 10 year and 5 year plans but what these don't take into account is the ever evolving nature of business and your own curiosity. If you just stick to the long term plan, A) it could become outdated and B) you'll miss on chances to explore your interests and curiosity a...

Continuation of last episode (definitely go back and listen to that one first if you haven't), in today's episode, I want to explain the 4 parts of your business, what areas you need to be constantly evolving and innovating, and how to develop your unique selling proposition to stand out from the competition.   Time Stamps:   - Last Episode - Areas that Need Constant Innovation - USB - Free 5K Cou...

There are 4 barriers or reasons why your coaching company will not continue to grow. We know that sounds crazy but hear us out. Today's episode is the first of a two part series covering what to do when your coaching business stops growing and how to develop that awareness to get to the next level.   Time Stamps:   - The Only Reason Your Coaching Business Won't Grow - Lack of Skill or Experience -...

Erin here with another solo episodes all around asking better quality questions to become rich. This is an episode I could have used 5 to 6 years ago and Jordan really brought out the inquisitiveness in me but asking great questions whether it's in your relationships, sales calls, or your team is going to dramatically improve your life and bottom line.   Time Stamps:   (0:10) I Could Have Used Thi...

We recently had our first big team retreat in Nashville, Tennessee and we gained a lot of clarity as a collective whole. One of the exercises we did I want to share with you today and explain the 6 reasons businesses exist. If you take time to sit down and go through this process, you're going to gain massive clarity about why you exist and other key questions you need to answer to be successful l...

Another tremendous story you're about to hear today with Brandon Beyer AKA Papabearbeyer. Brandon came into IFCA after his career in the military, put his head down, did the work, and his results speak for themselves. Find out what Brandon would avoid if he did it all over again, what contributed to his success, and what's next for Brandon.   Time Stamps:   (0:00) Our Guest Today from 0-10k in 3 m...

Should you marry for love? Or money and great sex? Why not all 3! We wanted to share our story that started back in 2018 till now because we receive a lot of questions about bringing people's spouse on full time and while it's been rewarding for us, we don't think it's for every couple. We'll explain why along with some laughs and thoughtful reflections along the way.   Time Stamps:    (0:43) Why...

As someone who opened and closed a gym along with being in the online space since 2013, I think this is one of the topics I (Erin) am most suited to discuss. A gym had it's perks at times but to truly be profitable in this space, online is where it's currently at and where it's heading. The online space isn't as saturated as you think if you do it right.   Time Stamps:   (1:00) Why People Open Gym...

This episode is a behind the scenes coaching call we did within Impact Fitness Coaching Academy on sales, specifically how to pitch your prices after you've built rapport and understood the potential client's pain points. You'll learn the importance of engaging both the logical and emotional side of the potential client, why you should talk about the features of your coaching without including the...