The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We rarely make offers on this podcast but if you are one of the 4 types of coaches we help within IFCA and you're ready to answer the call to adventure, seriously consider what we are about to talk about. I'll also share with you the 3 biggest problems we see with coaches like yourself and 3 solutions you can start using today.   Time Stamps:   (0:20) The Hero's Journey (1:00) Call to Adventure (2...

Continuing on talk on content that generates leads, I want to focus on one type of content and that is direct offers for a potential client to take action on. Whether it is to DM you about coaching or a freebie you're promoting with an indirect offer, this is where you allow a prospect or lead to raise their hand and signal they are ready for more. I'll also answer some frequently asked questions...

We get a lot of questions in our free Facebook groups or in DM's about creating social media content and what type of content you need to create to attract your ideal client. Before I give my opinion on a student's content, I need to know what the intent behind the post was. If there is no intent, that's where we need to start. I'll share with you the 3 types of social media posts, the intent behi...

I am so excited to have our guest and my good friend for awhile now Adrian Olivas AKA Coach Skoli, lead programmer for T4E Systems. We'll talk about how to simplifying training programming specifically for lifestyle clients to get them the best results possible, training cues and analogies, top programming mistakes to avoid, and so much more!   Time Stamps:   (1:00) Our Guest Today (1:39) Skoli's...

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade y...

Leads are the lifeblood of your business and if you are struggling with leads right now, there could be a few reasons why. You think you talk about your offer enough but you need to talk about 5 times the amount you're comfortable with. Your offer could also suck… but we can fix that today! Listen in as we explain these reasons and other reasons and how to fix them.   Time Stamps:   (0:08) Who We...

We know growing a social media following is nearly every fitness coaches goal and while we've talked at length that you don't need a huge following to be successful, but it sure does help to have more eyeballs on your content. Today's guest grew her social media following from 35k to 227k in basically a year which is incredible. We'll talk about tactics, trends, and the mindset she's had to grow h...

Jason Theobald AKA Scoobyprep is back on the show to discuss a topic near and dear to our hearts recently and that is fertility! Jason is a wealth of knowledge with his 15 years of experience and we can't wait for you to listen to this episode!    Time Stamps:   (1:12) Jason's Experience (2:30) Preface to Conversation (10:00) Importance of Lifestyle Factors (19:20) Causes of Female Hormonal Issues...

Happy 300th episode Fit Biz fam! In honor of today's momentous occasion, we wanted to share… we're PREGNANT! Okay, you probably already knew that if you've been following us but we are so excited and we want to tell you why this baby boy is going to make us A SHIT TON of money. No really, we aren't above exploiting this miracle LOL listen in as we explain what we mean and how this applies to you t...

Tired of spending a lot of time making posts on Instagram or Facebook hoping to acquire clients but you're getting crickets? What if there were a more effective way to leverage IG and FB stories so you could build a genuine connection with your audience, leading to more client applications? We've got you! In this episode, Jordan will explain how to more effectively use your IG stories and framewor...

If you haven't listened to Part 1 last week, definitely go listen so you'll understand the context for today's episode. Erin takes the mic at our live event to discuss her super vulnerable moment, what it's like to hang out with people you've looked up to for awhile, and how to manage transitions within your company.   Topics Include:   - Slut Shaming   - My First Vulnerable Moment - Defining a Re...

We are just coming off of an absolutely incredible weekend at our Fit Biz Mastermind Event that we hosted in Scottsdale. Thank you so much for all those that were able to attend in person and virtually. For those who didn't attend, we wanted to share our opening speeches because this was a pivotal moment not only in our relationship but as business owners when it came to imposter syndrome.   Topic...

Part 2 of investment talk is are you investing your time wisely? Are you in constant motion or are you actually taking action on the things that will push your business and mission forward. Super short but hopefully super valuable episode to change your perspective on action vs motion.   Time Stamps:   (0:20) Last Episode (1:21) Action vs Motion (5:50) Leaping Before You're Ready (7:05) Title of M...

I might be a little biased for this episode but… I see it everyday. IFCA students struggling with money mindset issues but took a chance on themselves and have made back their investment plus a whole lot more in some instances. Warren Buffett even says the best investment he's ever made is in himself. Take a listen to what I'm talking about when it comes to investing your money especially if you'r...

Dr. Kelsi DeMelo is back on the show solo this time and I (Erin) get to ask her some selfish questions because, if you did not know, I am pregnant! Going on 14-15 weeks now and I find pelvic floor health even more fascinating now and Kelsi is one of the smartest teachers I know in the space. We talk about how to setup your initial assessment better, how to program for the pelvic floor, and give yo...

Part 2 with Amanda Bucci is all about the tactical Entrepreneurial Archetypes. These 4 Archetypes are huge to know for your self awareness and could be the difference between being stuck and having a thriving business. We get into each Archetype, how energy management plays a huge role, and Amanda's new EA Universe platform! Topics include:    - Entreprenurial Archtypes - All Businesses Need a Bal...

Amanda Bucci is back with us to discuss the reality of growing a business. She is someone that did it all from 1-1 coaching to group to a membership site, a podcast, a mastermind, and more. Through this trial and error, she discovered how she best operates and began exploring different archetypes of characters that stood out in the business world. These archetypes were later refined into 4 differe...

Are you letting the opinion of others stand in your way of your dream? Opinions that, if you really think about it, don't have the validity you give them. Are they where you want to be? Making as much money as you want to? Probably not because the ones that are don't have time to be haters. If you're lucky, that criticism coming from them is meant to help you. I want to share a quote with you on t...

Our live event is just around the corner and we have an opportunity you can't pass up. Not only are we giving away a free ticket to the event but giving you a $1000 to cover airfare and hotel. Even if you don't win, if you learn something and sign up just one client, you'll 2x your investment and trust us, you'll learn a shit ton. Take a listen as we talk about our event experiences and details ab...

Not only has our guest today been with us for going on 4 years, she's one of my closest friends. Allie Baker (finally) joins us on the Fit Biz Podcast to talk about her coaching journey first as a client of mine, then being hired as a coach for Transform2gether, ultimately becoming a rockstar coach on team T4E. She also has a PHENOMENAL retention rate with her clients so we discuss how she does so...

Most people quit before reaching their goal and it's because they refuse to ask for help. There are people that have walked the path before you and can tell you the exact steps and mistakes to avoid so you're not venturing off aimlessly. Super short but hopefully perspective episode on this powerful concept.   Topics Covered:   - Asking for Help - Story about a $800,000 Contract - Becoming a Milli...

If you've been thinking, "Can I do this?" when it comes to going all in with online coaching, today's episode is exactly the motivation you need. IFCA student Jess Kleinhenz joins us today to talk about her IFCA journey, the community and support she received throughout the process, how she got her husband to buy in, and her success since joining.   Topics Covered:   - Our Guest Today - Before IFC...

Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service.   Topics include:   - What You're Missing in Your Marketing - Woods Analogy - Content vs Copy Difference - Putting This Int...

Are you doing busy work or real tasks that will drive your business forward? Are you letting other people's wants and needs affect your ability to prioritize? If so, this is the podcast episode for you! I want to explain the 80/20 rule to you very practically in how I use it to determine the 1 thing that needs to be done.   Time Stamps:   (0:22) Why Your To Do List Sucks (0:50) Survival vs Success...

Is business coaching a scam? Can you Youtube or Google your way to 10k+ months? Obviously, we don't think so and we'll explain exactly why. Certain external expectations are set by some people when they hire a mentor or business coach and what you need to realize if you've been on the fence about IFCA is… you still need to do the work. We'll give you the roadmap and all the support you could possi...