The Fitness Business Podcast with Erin Dimond and Jordan Dugger

I almost made a ridiculous financial decision and it was entirely based on my ego. Walked into the Mercedes dealership to get Erin a new car for our growing family and there it was… a gunmetal G Wagon. I was sold quite literally and I'm not into cars that much or that flashy of a person. It came from my ego and defining "success". I want to share with you how you can define your own success starti...

While you see two multi-7 figure fitness businesses now with a thriving culture and a kickass team, it wasn't always like that. We've made mistakes in the past and will continue to make them. On today's episode, we want to share 6 of our biggest mistakes since starting our business so you can avoid those same mistakes. Topics include:   - Our Fuckups - Not Hiring for 4 Years - Middle Class vs Mill...

In our final part of our series, I want to discuss first some advanced sales metrics if you are at that point in business (or something to keep in mind as you grow) and then get to the juicy stuff. Setting those monthly income goals based on all the work we've done over the past 2 episodes. It will make a lot more sense if you listen to those first and will make this process a lot more predictable...

Part 2 of this 3 Part series on "Business Macros" is understanding your beginning and intermediate data when it comes to sales and your content. If you've been frustrated with the lack of growth or clarity on what you need to do for more consistent revenue, these are the data points we recommend you start tracking immediately and from this stage, you'll be able to make more informed decisions. Top...

We know how important protein, fat, and carbohydrates are for a physical transformation but what are the "business macros"? I want to share with you what I believe are the cornerstone metrics to measure when it comes to your business as you grow and evolve.   Time Stamps:   (2:20) Numbers You Should Be Tracking (5:10) Example of Gross Margin (5:53) Net Operating Income (8:30) Marketing (9:03) Over...

One of our most absolute favorite things to do is bring you success stories from IFCA clients that are just like you. Same problems, same challenges, same preconceived notions about us possibly being a scam. Adam had all of those and thanks to another IFCA student (shoutout to Brandon who's been on the show before), Adam took the leap and generated 20k+ in his business in just 11 weeks. Listen in...

If the title of today's episode resonates with you and you've hired mentors in the past that didn't live up to your expectations, we are really excited for you to listen to this. Our IFCA student Justine had 3 clients when she started with us and made back her initial investment plus a lot more. When the startup she was working for crumbled, she knew she had the tools to make her own money and gro...

Quite possibly the shortest episode we've ever done but could get you unstuck in a major area of sales if you execute them. I want to give you 5 of our easiest financial objection responses from objections we've received hundreds of times.    Time Stamps:   (0:08) Financial Objections (0:52) Payment Plan Option (1:10) Challenging Question (2:05) Don't Actually Have the Money? (2:20) Silence Then M...

IFCA client Dylan Conrad came to us in 2021 after some tough breaks in business and found himself in debt. He is an incredibly talented coach and since his time in IFCA, we went from being in debt to generating 50k months, hiring a team, and now only working 10-15 hours a week. If this sounds like something you're interested in, give this a listen and please share it on your stories!   Time Stamps...

One thing that separates good from great coaches is their follow up processes and the amount of times they follow up with potential clients. I want to give you a framework to contextualize this concept and give you actionable strategies for followups that don't feel sleazy or manipulative.    Time Stamps:   (1:12) One of the Big Reasons Coaches Stay Broke (2:45) Sidewalk (4:18) Slow Lane (8:42) Co...

The man the myth the legend… he has had many chapters in his life and we're beyond grateful to call him a teammate Travis Dalrymple, Director of Client Success for IFCA. Today, we talk about Travis's story and how he was once on the road with America's Got Talent, how he became an online coach, and what beliefs need to be broken if you're stuck at 5k months or 10k-15k months.   Time Stamps:   (2:1...

Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid.    Topics Include:   - A...

We've seen so much growth and maturity with our guest today in not only how she shows up as an authority online but on our IFCA calls as well. Hannah Weinberger, CEO of FitByHan, is here today to discuss her life and story before IFCA, how she is transitioning from being a coach to a full-time CEO, and advice she has if you're on the fence about joining IFCA.   Time Stamps:   (1:11) Our Guest Toda...

Short but hopefully powerful episode all around content and looking at your content creation through the lens of your prospective clients. There are different stages that a prospect must go through to see the potential and value of your coaching and eventually sign up with you. We'll talk about those stages along with different examples of content you can use starting today.   Topics Include:   -...

Our wonderful friend and first mentor Mike Zeller is back on the show (those of you from the Flow State days might remember him) and he's here today to talk about self-belief and how to create a plan around it. We'll talk about who the true imposter is, passion vs. practicality, and Mike's new book!   Time Stamps:   (0:10) Mike Zeller is Back! (2:40) Mike's Entrepreneurial Start (8:05) Erin's Grow...

Our former rockstar client Dr. Kevin Hamidi went from 1k a month to over 23k a month with his coaching business during his time with IFCA and now has an amazing offer to help other coaches in the space from an injury prevention and rehab perspective. Before we get into that, we talk about his IFCA experience, how he resonated with the philosophy, and how Kevin's upbringing impacted his entrepreneu...

What almost kept me stuck in the middle class forever? Repeating old generational patterns and thinking I could do it all on my own. Now, I know this is the secret to continuous growth. I know it's scary but hopefully this episode will get you a step closer to investing more into yourself and the future you want.   Time Stamps:   (0:10) Stuck in the Middle Class (1:45) Not Valuing Their Time (2:30...

You're trying to solve a problem that hasn't happened yet. You're so fixated on a fictitious issue that you'll never reach that problem if you continue to focus on it. Today's episode is all about how to not stress about problems you're not currently dealing with and how to focus on the now.   Time Stamps:   (0:10) Trying to Solve Problems that Don't Exist (1:30) Example (3:00) Fuel vs Polish (5:3...

As coaches and business owners, we are constantly finding and solving problems while putting out fires. This can lead to emotional spirals at times and we can potentially be focusing on the wrong thing. I want to give you a simple but powerful framework on how to think through these emotional spirals to get to the root of the issue.   Time Stamps:   (0:15) Helping You Through Emotional Spiral (0:3...

Short but hopefully powerful episode on creating such a dope product for your customers that they feel dumb not telling their friends about it and how to reduce or eliminate escalation in your business.   Time Stamps:   (0:40) Product Over Everything (2:00) Keys to Extraordinary Onboarding Process (6:25) Registered Dietitian Study (7:40) Few More Tips ---------------- Imagine Being Able To Walk Aw...

Ever feel so frustrated with your coaching business that you're ready to throw in the towel? Our guest today almost did that but took a final chance on herself and it paid off big! Learn about Heather's experience within IFCA so far, her success, and her advice if you're sitting on the fence.   Time Stamps:   (0:20) Our Guest Today (2:00) Heather's First Mentorship Experience (6:15) Wins from IFCA...

We constantly talk about raising prices and there's a very good reason. The upsides are endless. More revenue, better clients, better client results, and even more. The two constraints holding you back is your beliefs and your offer. We'll breakdown how to improve your offer and we hope this episode will start to break the belief around raising your prices.   Time Stamps:   (0:18) Closing More Sal...

Part 2 of our continuation/back end offer series (definitely go back and listen to Part 1 on what this is and why it's important) will cover the how. The implementation and how to have these conversations with clients. Topics include:   - How to Listen and Structure The Conversation - How to Provide the Solutions to Problems Clients Present - Taking Control and Giving Control Back in the Conversat...

What if you could 4X your revenue without adding a single new client or customer? Sound interested? Today is part 1 of a 2 part presentation Jordan and Travis gave at the Fit Biz Conference in Scottsdale. Topics and lessons covered include:   - The Only 3 Ways to Grow Your Business - The Difference between Front End vs Back End From a Sales Perspective - Icy Hold's Bold Marketing Strategy - LCV an...

Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more.   Time Stamps:   (0:00) Will Smith Mindset Hack (0:50) My Recent Overwhelm (3:07) The 3 Types of Bricks to Lay (6:00)...