The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you want a successful coaching business, you need to stop selling coaching. Hear me out… people aren't looking to hire a coach. They have a problem that needs solved. Your job as a business owner is to solve that problem for them and in this competitive industry, solve that problem in a unique way that gives them hope this time will work for them. Listen in as I explain our Magic Pill Formula,...

I had a conversation with a really good friend (and past guest multiple times Ben Hartman) about what marketing actually is. It was a sobering conversation for him but one he needed to have and probably one you need too. You see, if we truly believe in our product/service as a coach, it becomes our mission to tell as many people about it as possible. Today's episode is all about how to do that in...

A recent conversation with a mentor sparked the idea for this episode because what I've been struggling with is what I see a lot of coaches struggle with as well. The idea that you'll have it "figured out" or that you'll "arrive" when neither of those things will ever happen. The point is to continue to play the game, learn, and grow into the next version of yourself (and never going back to a reg...

We cannot stress the importance of this topic enough and how much it has saved us from a multitude of different perspectives and that is the concept of core values. Core values once established act as your operating system and filter for making decisions instead of going off your gut or being inconsistent. We want to share our core values, why they are important to us, and how to start creating yo...

I recorded an episode back in September 2020 that was so valuable, Jordan took it down and thought it was best if only our IFCA community got access to it. Years later, this is still relevant as ever and I wanted to release to you today. Not only do I cover why females shouldn't sell like men but I give you thousands of dollars worth of free tactical sales training that has helped T4E and IFCA bec...

A lot has happened both personally and professionally that led to some regrettable actions and decisions being made. We always want to be transparent and honest as leaders and today's episode is just that.    Time Stamps:   - Dip in Business and Erin's Father - Going Through Data - Men and Status - These Lessons Apply to Your First Hire - Hashing Out the Issues - Making the Hard Decision - Boat Do...

We've tried everything from challenges to courses to apps and one offer rises above the rest EVERY SINGLE TIME. High ticket, high touch coaching. In today's episode, I'll explain why that is, explain why everything else I tried failed, and how you can make your offer better. Topics include:   - When I Started - My Offer Switch - Assessing Risk - Affiliates - Why High Ticket is the Best ----------...

Jaxson Jordan Dugger, born on 6/28 at 1:05AM via c section at 38 weeks 5 days, after 72 hours of labor/barely even reaching "active labor" and I can't wait to tell you the story. Everything from the very beginning of my pregnancy, handling my dad's heart attack and sudden passing, and seeing Jordan's eyes as he gazed on Jaxson for the very first time...   Time Stamps:   (0:30) Erin's Back! (1:10)...

Part 2 of our 2 part series covers what exactly the Switch Offer Formula will allow you to do (hint: clients will be chasing you after you implement it). I'll give you a few examples and give YOU an offer at the end of the episode.   Time Stamps:   - Standing Out and Getting Clients - Fit Biz Mastermind Weekend - Switch Offer Formula - Example of Offer Switch - Making You an Offer Today ----------...

You can screw up a lot in your business and still be successful but one area you absolutely have to nail is your offer. This is one if not THE separator we see with average fitness coaches vs the best so we want to share a 2 part series on what an offer is, types of offers, and how to position your offer. Topics include:   - Apology for Erin's Recent MIA - Joe Dirt Quote - The Agreement - Types of...

Hiring can be one of the biggest sticking points in growing a business and it's understandable. We've had our fair share of poor hires and wiffs and we don't want you to make the same mistakes. I'll share with you why culture is so important to hiring, give you an example from our company, give you the 3 types of employees you'll need, and where to find them. Topics include:     - The Road Less St...

As you've probably seen, short form reels are dominating Instagram and we as fitness coaches can either adapt or get left behind. I'll share with you how these reels are basically tweets in video format, how to increase views, and how to incorporate reels into the 3 types of content we teach.   Time Stamps:   (0:40) Jaxson Dugger is Here! (1:55) Defining Key Terms (3:19) Tweets in Video Format (4:...

Short but incredibly valuable episode on content creation and how to 10x your content production. As we move into the next generation of social media, volume has never been more important. We'll show you how to take one piece of long form content and make it into multiple posts across multiple platforms. Stick around until the end where we'll give you a training for free to help you with this proc...

Short but hopefully impactful episode all around the perspective of burnout and how to avoid it. As entrepreneurs, we are constantly faced with challenges and problems and it's how we address and view those problems and challenges that determine whether we reach the next level or not. Listen in as I explain more!   Time Stamps:   - Avoiding Burnout - Story from Carl Jung - Constant Rivers as Entre...

Cold DM's are dead and we need to bury them deep into the ground. There are much better ways to spend your time with lead generation and better ways for a potential client to know, like, and trust you through permission based marketing. I'll give you a few examples of lead magnets that have worked for our clients plus key components you need for your freebies.   Time Stamps:   (0:19) Why Cold DM's...

The truth is you either adapt or die in this industry and no better example of this is social media and the trend towards short Tiktok style video. I'll share with you some of the frameworks that have been successful for us working with Alex and Leila Hormozi's social media team as well as apps you can use to crush your organic content. Topics include:   - Quick Tips at the End for Tips about Soci...

Ready for a masterclass in structuring your offer, price point, and scaling your business? Today's episode with IFCA Success Coach Heather Cox will do exactly that and so much more! We get into Heather's story as a coach, how she went from 8k months to 18k months in a very short amount of time, and give you an IFCA client example on how we are helping them scale. Topics include:   - Heather's Stor...

Our most seasoned IFCA success coach Cory Carpenter joins us today to discuss a wide range of topics but none more important than the ego and how it limits your chances to grow. We talk Cory's pivot from the medical industry to in-person training and then making the required switch to online coaching. We then discuss how Cory stood out from his peers within IFCA, why we hired him, and his advice f...

Quick episode sharing a lesson I learned from our mentor Leila Hormozi and made me reflect on how I have approached different obstacles, challenges, and projects in my life compared to how I do now and how you can learn from my mistakes.   Topics Include:   - Not Knowing What To Do Next - Quick Story - My Lisfranc Injury - Quote to Our Team - Erin's Pregnancy - Data Metrics and Business Macros - P...

Part 2 of our interview with Cory Gregory (make sure you go back and listen to the first part if you haven't already) and this part is going to be more tactical around time management, balancing everything from career to family, some rapid fire Q&A's, and finally our students ask Cory a few great questions.   Topics Include:   (1:20) Time Management (11:45) Validation (12:28) Balancing Everything...

We were told this was the best guest speaker we've ever had in our private IFCA group and we are bringing you the 2 part interview today.   Fitness industry icon Cory Gregory is a serial fitness entrepreneur, been on 15+ magazine covers, co-founder of Muscle Pharm, and now owner of Max Effort Muscle and co-founder of Old School Gym in Granville, Ohio.   In part 1, we discuss Cory's childhood growi...

We've all had that piece of content we worked so hard on, thought we did everything right, we hit share, and… crickets. While there are objective tactics to use with your organic content strategy, sometimes it just won't land. However, I wanted to give you 4 different examples of IFCA students who sent their social media posts to me and what I would recommend they do next time. My hope is that you...

Our badass rockstar success coach Lacey Iskra joins us on the podcast today to talk about the scaling process within IFCA. Lacey came to us in 2020 stuck at 8-9k months and with a few adjustments, completely soared and now generates over 40k months with a very small team working about 5 hours a week as a true CEO. If you want to get to that stage or the next stage in your business, this is a can't...

I recently saw a post that, while has some merit, deserved a podcast episode to push back on. It went along the lines of, "Coaches should only charge high prices when they prove themselves and have the results to back it up." We're not saying you shouldn't be a good coach. What we are saying is there's psychology to pricing and your potential prospect needs to be held accountable at a price high e...

We have our amazing IFCA success coach Sadie Griffith on the show to discuss her experience with students going through our program and what she sees separates the good from the great. We talk about advice for new students, character traits and beliefs we see from our highest performing students, and what not to do as a coach in a mentorship.   Time Stamps:   (0:25) Really Cool Podcast Today (2:20...