The Fitness Business Podcast with Erin Dimond and Jordan Dugger

I was recently adding up the total amount of revenue between T4E and IFCA. Making almost 14 million dollars, we've learned a lot of lessons and I wanted to share a process with you that's helped us get to where we are and where we want to go. Topics include:   - If You're New Here - Execution, Skill, and Volume - Understanding Volume and Why You Suck At The Beginning - Please Share with a Friend -...

Our Fit Biz Mastermind Live Event is coming up quickly and if you've been on the fence about coming, this episode is for you. We want to share the impact that live events have had on our lives and businesses, why the energy is unmatched being in a room like this, and what you can expect to take away if you decide to play full out and come!   Time Stamps:   (0:35) Our Upcoming Live Event (1:13) The...

Part 2 of our conversation with Lindsey Mathews AKA @trainerlindsey on Instagram and in this part, we cover strategic changes to her ideal client and switch offer, creating more LTV and a backend offer, becoming the full fledged CEO, and some REAL gold Erin shares about handling objections during sales calls.   Time Stamps:   (0:30) Changing Ideal Clients and Switch Offer (2:25) LTV and Backend Of...

I know we say this about every single one of our students but we have an absolute rockstar on today!  Lindsey Mathews, aka Trainer Lindsey, has a passion for helping women realize that they really CAN reach their fitness goals and it can actually be a fun, empowering and enjoyable process! She specifically loves working with women over 35 who feel stuck in their weight loss journey and like nothin...

Are you letting perfectionism and the fear of failure hold you back from putting the things you want out into the world? I struggled with this for years too and it wasn't until I said f*ck it that we saw tremendous success in many ways. I want to share my thoughts on perfectionism, failure, and share a real life IFCA example and how we pivoted through it based on embracing failure. Topics include:...

I sent a quick message in our IFCA private community about referrals and wanted to share that tip here! I want to talk about why referrals are awesome, making a referral post to your clients, and more! Topics include:   - Getting More Referrals Today - Why Referrals Are Awesome - Making a Referral Post - IFCA Referral Real Example - DM Me Referral - Fit Biz Conference Fast Approaching! ----------...

Part 2 of our two part Online vs In-Person Training series (go listen to Part 1 if you haven't listened to it yet) and this episode is a lot more tactical and strategic. I'm going to share how to build out the systems you'll need to make the switch to online, how to price your offer, and share with you the 3 pricing models we've seen work a hundred times over. Topics include:   - Listen to Part 1...

If you're in a in-person trainer, there's a frightening statistic to be aware of. It was recently released that 90% of in-person trainers fail and we don't want you to be one of them. I want to share the 3 reasons why in-person trainers fail, the future of the online industry and why you should make the pivot now, and why going online is beneficial to you and your clients. Topics include:   - What...

Lost 160 pounds, cover of Women's Health Magazine, trainer on the Biggest Loser… and she did it all while being HERSELF! The real and vulnerable human and you can too! Erica joins us today to talk about her story and journey, her business structure, whether she sees herself as a visionary or integrator, and much more! Topics include:   - Erica's Story - Starting with Planet Fitness - Seeing Succes...

Ethan is an absolute badass as you'll hear in this episode and he came to us doing very well on paper. Making 15k/mo but admits he was miserable. He wanted to operate in a different way but wasn't sure what that looked like. During and after IFCA, he has hit 20k/months and doing it his way and enjoying every step along the way. Topics include:   - Ethan's Story - Sparking Change - Value Over Money...

We're in a unique time when it comes to organic growth where reels are still getting a lot of focus, traction, and reach and I want to share with you how you can take your reels to the next level. I want to share 4 quick hacks to better reels and offer you even more help at the end of this episode.    Time Stamps:   (0:20) Increasing Engagement with Reels (2:35) What's Your Intent? (3:20) Emotions...

Curious or feeling ready to run ads in your fitness business but haven't pulled the trigger yet? There are certain things you'll want to have established first in your business before running ads and I want to share all of those things with you today. We'll zoom out and talk about the 6 ways to get customers, the 3 currencies in business, the 3 phases of scaling, and how ads play into everything....

Part 2 of our conversation with Cole Gordon! Cole answers a few questions from our IFCA students we hope you find valuable as well! Topics include:   - 0-1 Million and Phases of Ascension - For the Love of the Game or Fear of Losing it All? - Fitness Offer to Phase 2 and 3? - Getting Employees Bought Into the Mission - Positioning a Unique Mechanism ---------- Follow Cole on Instagram ---------- I...

Want free sales training from an 8 figure sales trainer? We thought so! Cole Gordon is the CEO of Remote Closers Academy that helps coaches and other make 20k/month and beyond and Closers.io which teaches people how to be in the 1% of closers while hiring and scaling sales teams. This is a two part episode and we'll conclude this talk on the next episode. Topics include:   - Who is Cole Gordon?  -...

Are you wanting to make the jump from in-person training to the online world but not sure if you can or where to start? Meet Tyler! Tyler was in the exact same position as you and whether you're an in-person trainer or someone who wants to take their business to the next level, this is a great episode and testament to what results when you trust yourself and put in the work. Topics include:   - Wh...

Be forewarned: I have sales top of mind recently as we at IFCA have been updating our internal sales processes so expect some extreme numbers and percentages in today's episode but for a good reason. This is by far my favorite sales framework and has helped me along with our IFCA students 2-3x their close rate.   Time Stamps:   - My Favorite Sales Framework - Following These 2 Aspects - Please Rat...

We know you're not supposed to have favorite clients (or children) but hopefully you'll understand why Kim is an exception during this interview. Kim is an absolute authentic boss and she was stuck at around 20-25k months spending 36 hours a week (time study verified) on the phone with her clients. She had enough and needed help getting to the next level. She did the work, transitioned to a full t...

Are you making this critical mistake that's probably holding you back from making more money in less time? Selling ONE thing will earn you much more than having multiple tiers and offers, especially in the beginning. Listen in as I explain why and why you shouldn't give "everything" away in your content.   Time Stamps:   - The Rule of One - Multiple Offers and Tiers - Clarity in Closing - Avoid Gi...

Our IFCA student Nick Hawkins is absolutely crushing it since joining but it wasn't long ago at all he was making $70 a session doing personal training and wishing there was another way. We think you will really relate to Nick's story as he talks about his initial issues with imposter syndrome, showing up on social media, and other limiting beliefs.   Time Stamps:   (0:33) Our Guest Nick Hawkins (...

We've seen students within IFCA absolutely crush working with a niched clientele and, as the industry has evolved, it's more important than ever to speak to a specific individual if you want to charge high ticket prices. We'll share some of the best niches we've seen in 2022 and give you some actionable steps and advice on how to niche down. Topics include:   - Why Niching Down is Important - Best...

In this short episode, I want to give you 3 tips on how to give more value to your clients that you probably haven't thought about. Your clients hired you for a reason and never forget the consistent delivery component and constant challenging your clients want from you and your team.   Time Stamps:   (0:36) Where This Started   (1:28) Selling T4E (2:55) Reframing and Challenging (5:30) Clear Expe...

If you want a masterclass on how to be unapologetically yourself and make a shit ton of money in the process, listen to this episode. Casey Shipp, Founder of the Hotmomz Lifestyle, chats with us today about an array of topics but a few that stand out the most is constraints at certain revenue levels, Casey's coaching and structure, starting ads, and more! Topics include:   - Casey's Start - Trauma...

Now current Legacy client Valentin started with us with the realization he had a lot to learn about business as most of his skillset and expertise was present in coaching and contest prep. To his diligence and credit, he worked his ass off, shifted his client avatar to more lifestyle clientele, and is here today to share his results and thoughts about IFCA.   Time Stamps:   (0:30) Sucker for Ascen...

This new journey of running a business while caring for and raising a brand new human being is one that would have been more difficult without seeing the example of our guest today. She's a bit ahead of me while running two companies too and she's here to talk about how to navigate the CEO and mom life. Joelle Samantha is the CEO of Level TEN Coaching and Co-Owner of the software company Fit Coach...

Recently did a live training in our free Fitness Business Secrets Facebook Group  all around follow-up systems and how we were able to double our sales without any new leads. Even if you watched this training, it would definitely be beneficial to go listen again and take notes. If you want access to the google doc with all scripts, templates, and info covered in this episode, click the link below...