The Fitness Business Podcast with Erin Dimond and Jordan Dugger

This may not be the most sexy topic to talk about but it will pay off big time in the long run. Today, we're talking accounting, numbers, and taxes and once you understand the difference between the two types of accounting I'm going to share, you'll have more money to invest wisely into your business and not into Uncle Sam's pocket. At the end, I'll share with you 3 different types of business mod...

Belief and certainty are powerful forces in this world and our guests today are prime examples of this fact. April and Arthur Rodriguez are a powerhouse couple from Texas that started their company only back in April of 2022 and quickly ascended to 80k months. We discuss the keys to their growth, hiring and growth of their team, the importance of culture and growth, and so much more!   Time Stamps...

If you think becoming a sponsored athlete is the way to wealth, we have news for you. You'll receive pennies on the dollar promoting someone else's company while diluting your own brand equity. There's a way to do it better (hint it's on the backend). We'll explain the truth about affiliate payouts, why you should create a high ticket 1-1 coaching offer instead, and how to utilize sponsorship deal...

What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company.   Time Stamps:   (0:40) Talking Mission Statements (1:37)...

In 2023, connection and community will be one of if not the most important component to your coaching program as more and more content and information is available at someone's finger tips. Learn the 7 secrets to building a thriving client community to improve the quality of your program, retention, referrals, and more!   Time Stamps:   (1:25) Russell Brunson's 3 Keys to Success (2:40) Defining Co...

Are you tired of feeling overwhelmed and unable to focus on your most important tasks? Want to tap into your full potential and unleash your creativity? In today's episode, we will be discussing the proven strategies for creating uninterrupted time to execute your goals, boost your productivity and maximize your creative thinking. Imagine being able to get more done in less time and achieve your f...

If you've been stressing out about when to launch and promote your coaching offer throughout the year, this is a can't miss episode. I want to go over our promotion calendar, the 4 levers you can use with a promotion, how to utilize your pipeline equity with your audience intelligently throughout the year, and more!     Time Stamps:     (0:40) Launch/Promotion Calendar (1:13) Our Client Vanessa Ex...

Want to know the secret to keeping your clients motivated and engaged, resulting in long-term success for your business? In this episode, we explore the crucial topic of "Retention" and its impact on profitability, growth, and results. Discover how keeping clients engaged and motivated can lead to long-term success for your business. Learn strategies for improving retention rates, such as meaningf...

We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are ac...

Over the last month, you've probably heard about AI and specifically Chat GPT and it's incredible capabilities. This has a lot of implications and especially to the coaching industry. I'll share a recent story about going through my own year end Suck-Fest (shoutout Bedros Keuilian), how this applies to Chat GPT, and why you need to do hard things.    Time Stamps:   (0:22) Quick Story about Our Ver...

If you're wanting to scale your coaching company in 2023 or it's something you desire in the future, please listen to this episode. As someone who has made all the mistakes when it comes to hiring along with scaling and selling a successful coaching company, there are some realities about leadership you need to know. I want to share the difference between two leaderships styles, understanding reve...

If you're ready to up your income game as a fitness coach, this episode is for you. I (Erin) be sharing the top 10 thoughts that helped us earn 6 million dollars in 2022. Whether you're just starting out or looking to take your business to the next level, these thoughts and past beliefs will hopefully help you avoid making some of the mistakes we have.   Time Stamps:   (1:43) Belief #1: Someone El...

Entrepreneurship is hard: we need to get some play back into our work for the good of our long term sanity. I want to share a really powerful quote I love around work and play, how to approach work from a mindset standpoint, and share with you some key tips on how to incorporate play into your work. Time Stamps:   (1:16) Quote I Really Love Around Work and Play (3:42) Roles and Responsibilities Fo...

If one of your big goals in 2023 is to become the full fledged CEO of your company or work more towards that role, this is a can't miss episode. CEO of Alyica Barbell and IFCA Success Coach Alycia Israel joins us back on the podcast to talk about her journey becoming the CEO of her company, the strategy changes she had to make to adjust employee compensation and sustainable financial growth, commo...

Should you discount your coaching services for your friends and family? This can be a complicated area that I want to give you some perspective on. I gave away my coaching once before and I learned a valuable lesson from it.   Time Stamps:   (0:23) Should I Coach Family and Friends for Free? (1:00) Quick Rundown of My Experience (5:03) True Commitment and Investment (7:26) Free or Full Price -----...

Beliefs are a powerful thing and if you're not creating content around breaking your ideal client's false beliefs, you're leaving a lot on the table as far as attracting clients to your coaching business. I want to share with you our belief breaking content matrix, why you need to constantly talk about the same concepts to break beliefs, why college is THE SCAM, and more.   Time Stamps:   (3:00) C...

It's time for Erin's version of recapping 2022 and some of the biggest business mistakes (definitely listen to the previous episode for some context) and we were honestly very hesitant to share these episodes and to the extend we did because we don't want to lose trust and authority with you. We hope though through hearing these lessons you are able to avoid some of these mistakes and learn from o...

This was extremely difficult to outline and speak on but hopefully it helps someone or many someone's out there in similar situations. I (Jordan) learned a lot this year when it came to business and a lot of it was what not to do. I'm going to share the good, bad, and ugly so hopefully you can avoid some of the mistakes I made this year. Topics include:   - June 2022 - Problems in the Business in...

You might be missing this ONE type of content that could be the difference between crickets and attracting your ideal clients. In this short episode, I want to explain the 3 main pillars of content, why beliefs are so important, the value of connection, and more. Topics include:   - 3 Main Pillars of Content - Why Are Beliefs Important? - Connection - Internal Limiting Beliefs - Belief Breaking Fo...

Definitely listen till the end of this episode for some major inspiration of taking the leap for yourself, your family, and for your future self. IFCA Success Coach Nicko joins us to discuss his early days, being an online coach, how he grew his Instagram account to almost 100k using shoutouts, and much more! Topics include:   - Nicko's Home Zoo - Nicko's Story - Nicko's Business Progress and Grow...

We are past the days where a mere fat loss offer as a coach will suffice in this industry and today's episode will allow you to stand out amongst the crowd of coaches. We recently joined Metabolic Mentor and gave a presentation around imposter syndrome, sales, marketing, and offer creation. Enjoy! Topics include:   - Future Partnership - Two Promises for Today - How Imposter Syndrome Shows Up - Ma...

As social media continues to deteriorate (let's be honest) with some of our students getting their accounts deactivated for no good reason, now is 2nd best time to start building an email list (1st was earlier) if you haven't started. I'll share with you why it's important, how to build a lead magnet quickly and easily, and share what's working right now for our students.   Time Stamps:   (1:00) R...

Having a newborn has taught me a lot and shifted how I approach my work to maximize creativity, focus, and just getting more shit done. I call it the "bored-focused" formula and I'm excited to share these strategies with you and hope they help you!   Time Stamps:   (0:32) My "Bored-Focus Formula" (2:06) Why Is This Important? (8:06) Supplementation for Focus (9:48) My Routine (12:41) Shot Clocks (...

Part 2 of 2 with Jordan Syatt is a pure Q&A style episode with questions from our IFCA clients. We cover a vast array of topics including content creation, coaching tips and strategies, favorite books, and so much more!   Time Stamps:   (2:00) Jordan's Book (5:25) Burnout and Social Media Content (9:50) Clients Struggling With Tracking Calories (14:20) Growing as A Person and Running a Business (2...

The ONE and ONLY Jordan Syatt joins us on the show in this two part series to discuss his coaching journey, building his business and how he became Gary Vee's trainer, what brand really means, content creation tips, and so much more! Be on the lookout for the next episode where Jordan does a Q&A with our IFCA clients you won't want to miss! Topics include:   - Who is Jordan Syatt? - Balancing Fath...