The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Last summer, I wanted to burn IFCA to the ground and give up. A lot went into feeling like this at the time which I'll explain and that's not something I'm proud to admit but if you've ever felt like giving up, I want you to know you're not alone. I've learned a lot since then about confidence, competence, and feeling fulfilled as a business owner and human being. I want to share this with you in...

I get it… it sounds like a good plan. Do what you would normally do at a gym but online. Here's the thing: dancing around like Richard Simmons isn't going to build a coaching company you want and you're continuing to trade time for money. Instead, listen to this episode on what to do and what you should be providing as an online coach to create raving fans and a thriving business.   Time Stamps:  ...

Part 2 of 2 with IFCA's Director of Client Success Travis (AKA Trav Train) and in this episode, we're going to go a little deeper when it comes to limiting beliefs and touch on some issues we see with coaches whether it's sales, pricing, scaling, or leadership. Definitely listen to Part 1 first if you haven't already and be sure if you enjoy these episodes to share it and tag us!   Time Stamps:  ...

Are you letting limiting beliefs stand in the way of building the business of your dreams? Do you know what specific limiting beliefs are holding you back? If this sounds like you, it's time to ride the Trav Train! Travis Dalrymple is IFCA's director of client success and the Buddha of limiting beliefs. He helps our clients every week confront their limiting beliefs and explain why they are gettin...

We are starting a new series titled, " Ridiculously Dumb Stuff Trainers Do" because we are fans of Charlie Munger and what he calls inversion thinking. If we can turn a situation upside down and look at it backwards, we have a much higher likelihood of solving a problem when we know what not to do. In this first installment, we are going to discuss coaches trying to become "the best" and why that'...

Today's guest and IFCA student we have tremendous respect for and love how he's turned what he experienced in his upbringing into his passion to serve. Christian was a witness to domestic violence growing up and has made it his mission to help women and mom's regain their health and their power.  We discuss Christian's entrepreneurial beginnings, his coaching philosophies, how he's benefited most...

No one enjoys getting ripped off and there are a lot of business mentorships out there where that exact situation is happening. As a mentorship company who has invested multiple 6 figures into their own development, we've also had great experiences and average ones and we've seen a pattern. I want to share with you what to look out for when it comes to considering different mentorships.    Time St...

We can't wait to share our IFCA client Michelle's story with you! Michelle wanted to make the leap from in-person to fully online but had some reservations about the process and everything involved. She gave herself a strong deadline and with our help, she made the transition and has built a 10k a month business while being a mom and care provider for family members. Listen in as we discuss her tr...

You'll probably never dunk like Lebron or hit a golf ball like Tiger and… that's okay. In today's society and online culture especially, we have a huge tendency to compare ourselves when we don't take into account the 3 key underlying factors that led to an individual's success. Those are: beliefs, character traits, and skillsets. I want to talk about my childhood growing up around entrepreneurshi...

What gets measured gets managed and with so many different metrics and analytics to keep track of in your business, it can become very overwhelming fast. In today's episode, I want to breakdown not only the best way to optimize tracking in your business but also share arguably the KEY to your long term success: retention. We just did a free training in our Facebook community and we want you to acc...

Part 2 on our conversation with Dr. Trevor Kashey! We've wanted to have Dr. Trevor Kashey speak to our IFCA community and now our podcast for a very long time and you'll understand why almost immediately into this interview. Dr. Kashey is the Founder of TKN Nutrition (and was Erin's first fitness coach), Co-Founder of Prestige Labs, was hired by Translational Genomics Research Institute to conduct...

We've wanted to have Dr. Trevor Kashey speak to our IFCA community and now our podcast for a very long time and you'll understand why almost immediately into this interview. Dr. Kashey is the Founder of TKN Nutrition (and was Erin's first fitness coach), Co-Founder of Prestige Labs, was hired by Translational Genomics Research Institute to conduct research on non-small lung cancer while in high sc...

I want to tell you a wild story that almost made IFCA close its doors only a couple years into business. I'll spare you the details here but after some client issues demanding refunds, we were left with two options. We either just keep running our then at the time fitness businesses or we go ALL IN with IFCA. We believe we made the right decision and I want to share with you the most important cli...

If you are an in-person trainer looking to make the leap into online coaching, this episode should definitely encourage and inspire you! Our client Brianna Kuhlwein (best last name ever) is joining me today to talk about her journey from big box gym in-person trainer working 12+ hours every single day to owning a 6 figure online coaching company with employees in a short timeframe. We discuss Bri'...

The more coaches we work with inside of IFCA, the more we see how distraction, procrastination, and fear are holding back coaches from doing the things they need to (myself included). In today's episode, I want to break down procrastination, explain why we do it, and some hacks I've been successful with in fixing bouts of procrastination.   Time Stamps:   (0:58) Talking Procrastination (3:09) What...

I recently did a training within IFCA and couldn't not share it on the podcast because I believe it's that valuable. Very quick but hopefully a massive perspective shift on the 5 things that makes a successful business owner. Whether you're just starting or have been in the game for years, this will serve as an important lesson or reminder for your sustained success.   Time Stamps:   (0:05) Couldn...

We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action t...

Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionall...

We all have had (or will have) the clients that drain you and question why you ever became a coach in the first place. There's a way to hedge off these individuals, set the right expectations initially, and change those individual's lives forever through the process I'm going to take you through today. I want to share a few frameworks and systems we teach our students in IFCA on how to deal with n...

If you've been using time as a reason why you haven't started your coaching business, this episode will hopefully give you some perspective and encouragement. IFCA student Ricky joins me today to talk about how he is building his coaching company along with his graduate work as a DPT and Master's in public health. We discuss how he's learning to be someone else's boss, time management tips to gett...

After 10 years of being in the online fitness coaching industry, I wanted to reflect on the lessons I've learned during that time with both my fitness coaching company and IFCA. It really came down to 10 critical lessons and I wanted to share those with you in today's episode! Please share with a friend who might need to hear this and let me know your favorite one!   Time Stamps:   (1:30) There's...

This was such a cool story and has so many parallels to value, price, and your business that I had to share it on today's short episode. I want to share a Payless Shoe Store prank that was pulled to show you the difference between price and value and what that means for your coaching business.   Time Stamps:   (0:42) Payless Shoe Prank (2:42) Value vs Price (6:24) What Your Potential Clients Are G...

For all the mom's, nurses, and those wondering if they have what it takes to be their own boss, Gillian is a prime example of someone taking destiny into their own hands. Gillian transitioned from nursing to online coaching, trying to figure it out on her own while listening to this very podcast. While the information we gave her helped, she admitted she couldn't do it on her own. Since then, she'...

Want to make more money in your business without a single additional lead? Today's episode is all about how to leverage the two sales profit levers we teach our students in IFCA to increase your business 25%-50% virtually overnight.    Time Stamps:   (2:24) Order of Importance Pyramid (4:53) Covering Key Terms and 4 Biggest Constraints (10:47) Improving Close Rates (11:55) The Dress Analogy (16:24...

If you're finding sales to be more difficult this year either due to the economy or if you've just been attracting colder leads, this episode is a can't miss. This is a call recording inside of our IFCA Legacy program where I review a student's sales call and give them advice on how to improve their process and what they could do better. We hope you enjoy this style of episode and please share it...