The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've been feeling stagnant in your coaching business, I want to reignite that fire you started with. I know how tough the day to day can be in this industry but people REALLY need your help and it's only going to get worse. This industry is growing and will continue to grow over the next 10 years and if you want to play a significant role in it, hit play and take action.   Time Stamps:   (0:3...

Our incredible IFCA student Savannah is here on the show today to talk about how she fired herself… and became the CEO she was destined to be. It wasn't an easy road and she shares and while our program helped, you can hear the determination and passion that Savannah speaks with. We talk about early money struggles and her choice to quit alcohol, how she found IFCA and this very podcast, how to cr...

I can't wait for you to hear this wide-ranging conversation with now good friend Bunny Young. Bunny has lived many lives but currently is a business therapist and you won't believe her work-life schedule. She is also an example of why you don't need advanced certifications to help people. We discuss mom life and being an entrepreneur, her becoming a stunt woman, mental health and emotions, and mor...

We realized recently that, apart from our very first episode back almost 5 years ago, I have not interviewed Erin and there are a few questions I've been dying to know the answer to and share them with you. We cover everything from learning about debt, flying first class (or if you know us why we usually don't), the backlash from sleep training, travel hacks, and more!   Time Stamps:   (0:58) Big...

Not putting out enough content because it's so time consuming? Want a faster, better way to create valuable content for your potential clients? In today's episode, Im going to share 3 really valuable things for your content and your business. We'll discuss the sidewalk, slow lane, and fast lane when it comes to how to create content, how to supercharge it with Chat-GPT, share about our free upcomi...

You've probably heard us talk about the concept of "facts tell but stories sell" and one of the most effective ways to tell stories, especially in our short form world, are analogies. Analogies allow individuals to connect the dots in a way they understand instead of you talking over their head with a bunch of bullshit science words (I used to do that too). Listen in as I share a bunch of examples...

Have you tried to hire before or afraid to because you're not sure what position to start with? Think an assistant coach is the first hire in your business? We've had a lot of trial and error when it comes to this topic and we're excited to share everything we've learned to hopefully make your life a lot easier. We'll discuss your first 5 hires in your business and in what order, and explain why!...

Marissa Roy is back for Round 2 on the podcast and I know you're really going to enjoy this one if you're a coach. What has made Marissa so successful with Permanent Change Coaching is her deep understanding of human beings and human interaction. We dive into the soft skills of behavior and habit change and how having these skills in her business positively affects her retention, LTV, client satis...

Should you start a second social media account for your online fitness business? Is that a giant mistake when you've already built an audience no matter what size that already has a know, like, and trust factor with you? In our ongoing series, "Ridiculously Dumb Stuff Trainers Do", I want to explain why you shouldn't create a new account and how to leverage your existing account instead.   Time St...

I want to share a really powerful tactic I implemented back in my Duggaesthetics days I think will be super valuable for you. Never forget the power of follow-ups and the relationships you've built with former clients. I want to share with you a reach out strategy I used to generate over 45k, what that script looked like, and the results.   Time Stamps:   (0:36) Incredibly Helpful Tactic Today (0:...

Is AI going to replace you as a coach? Take over the world? Be a "infinite intern" as it's being called in some circles? I want to share my thoughts on the AI revolution, how we can take advantage of it but still put high touch personalized at the forefront of our business, and 4 specific ways we can use AI directly in your business.    Time Stamps:   (0:41) Using AI To Your Advantage (1:58) This...

Along with debt, this is something I really wish I would have understood sooner. Owning a physical gym was my first exposure to having expenses and investing most online coaches don't experience especially first starting out. Fast forward to today with a net worth of multi-millions, I've learned how to use money and investments as a tool for growing wealth and growing a business. I want this same...

If you feel like your business isn't growing despite trying a multitude of new different things all the time, this is probably your issue. You are in invention mode where you are seeking out new operations and ways to grow your business rather than innovating what's currently working and optimizing your current systems. I want to share with you why innovation dominates invention and why.   Time St...

Given the live nature of this call and episode with many people on at once, some unavoidable audio issues exist. We recently held a 2 and half hour Q&A with our community and we wanted to highlight a few questions and our answers on popular topics and issues we've seen with thousands of coaches. We discuss structuring your offer, how to restructure prices, position yourself as an authority AND a h...

We're so excited to have back on Leslie Lindsay whose first episode was all the way back in 2019. So much has happened for her since that time including us hiring her as an IFCA success coach. Leslie is a former PA turned business owner and online practitioner who started with absolutely no following.  Listen in as we talk about the state of the healthcare system, why now is a perfect time to ente...

We couldn't not share this incredible price hack with you. We recently implemented this small shift with our sales team and the results have been insane. I want to share with you what we typically see when it comes to sales in this industry and how it's presented to the potential client, what you should do instead, and why it would make such a big difference in your coaching company.   Time Stamps...

Are you taking advice from people who have done the thing you want to do? Or are you simply listening to advice from your current environment because it's convenient? In our ongoing Ridiculously Dumb Stuff Trainers Do series, I want to take about listening to dumb advice and how to instead start listening to smart advice.   Time Stamps:   (0:44) Listening to Stupid Advice (4:23) Are They Doing Wha...

We have some very exciting news to share with you and two incredible guests that you'll want to follow immediately if you aren't already. Vince Pitstick and Erica FitLove join us today to discuss the SALE of T4E Systems, now called T4E Health. This has been in the process for awhile but we wanted to officially announce it today, give you some backstory on how we built T4E to be a sellable company,...

There's a monumental difference between debt and leverage and honestly, I could have used this episode 8 years ago. Going into debt and using someone else's money as leverage has been a game changer for me and I want to explain why. Hopefully after this episode, I have begun to unwind some of false beliefs you have around debt.   Time Stamps:      (1:10) I Needed This Episode 8 Years Ago (1:46) De...

As a business owner, you obviously want to make a profit or you might as well work a 9-5 with much less risk. When you do have profit, what do you do with it? How do you avoid sending excess money to Uncle Sam and, instead, reinvesting it into your business? I'm going to give you our perspective and 5 steps you can use to maximize the profit in your business.   Time Stamps:   (0:12) Talking Profit...

I was thinking about some of the most impactful lessons we've learned in our business success so far and I ended up writing out 42 sentences that have made us a ton of money. My hope is that you save this episode and come back to it from time to time as some may resonate now but some might resonate later as you progress. Let us know your favorite one! ---------- Whenever You're Ready, Here Are 5 W...

On today's show, we have our good friend and IFCA success coach Moe! We take absolutely no credit for Moe's business success as he is our only success coach that hasn't gone through IFCA which should tell you how impressed we are with him! We discuss Moe's upbringing and childhood, how he's acquired skills and broken limiting beliefs, how he views money now vs how he used to view money, and more!...

We get it… social media engagement is down. Quit bitching. It's down for everyone. That's how these companies work. They slowly shift from prioritizing the creator to prioritizing the advertiser. Fear not! I have 3 tips that have helped us and our IFCA clients still crush it and sign clients despite the algorithm.    Time Stamps:   (0:43) Ruffle Some Feathers (4:10) Negative Hooks (5:12) Delayed C...

I'm not sure who told you that running a business is easy but they lied to you. This shouldn't be easy and that's why the vast majority of individuals don't or are not around a long time. I want to share with you in your business journey how to make less dumb decisions, more smart decisions, and remind you that giving a shit about people and time are separators in this industry.   Time Stamps:   (...

Our IFCA Legacy client Jenna is absolutely crushing it hitting 20k months and she recently made a very bold move. She dropped out of college to pursue and focus on coaching full-time, has hired mentors to help her in specific areas along with us, has 1 assistant coach and will soon hire another. If you're letting your age hold you back whether you think you're too young or too old, we hope this in...