The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you listened to last episode, you know I talked about what I believe is the number 1 thing to work on to become a millionaire CEO and that is your character. You might have left scratching your head or eagerly anticipated this episode, wondering "how do I do that?" We will break that all down in this episode! I want to share with you John Wooden's Pyramid of Success, explain why this is the key...

I (Erin) recently shared a presentation at our Legacy retreat all around what it actually takes to be a 7 figure CEO and wanted to share the highlights and biggest takeaways with you! I'll be honest though, you may not like the answer. If you're willing to face the reality and do what's necessary though, allow this 2 part series to be your starting guide.   Time Stamps:   (1:26) What A CEO Actuall...

While generating 27 million dollars since 2017, I've been able to stay pretty jacked in that time and it wasn't by accident. I take my health and my body seriously as one we are in the fitness and health space but more importantly if we don't have our health, we have nothing. I want to share my entire fitness protocol including training, nutrition, recovery and biohacking, supplementation and prev...

If you are a healthcare provider that's been on the fence about taking your practice online in some fashion, we hope today's episode pushes you over the edge. IFCA Legacy student Jessica London joins us as a Doctor of Physical Therapy who took the leap and took her practice online and 6x'ed her business. We talk about the healthcare industry, what her previous in-person offer looked like, the limi...

If you dread this objection and you're ready to handle it with confidence on sales calls, this is a "must listen" episode and you might want to save it and come back to it. I want to share with you how to overcome the "I need to check with my spouse" objection and how to reframe permission vs support in your potential client's mind. We also have a Black Friday training coming soon you won't want t...

After recently getting our Facebook Ads account hacked, normally I would be worried (and pissed) AF and part of me is but we've dealt with enough bullshit in entrepreneurship, I know it will pass and there's very little gained from worrying. If you have been feeling stuck in anxiety or worry around business, this will be the episode you need to get unstuck and give you a new perspective.   Time St...

If your content isn't converting into clients the way you are wanting it to, I might have the answer for you. In today's episode, I want to discuss 3 reasons why your content isn't growing your account or leading to clients. Don't come after me for the last reason because we all start out (or are still there) and it takes reps!   Time Stamps:   (0:14) 3 Reasons Your Content Isn't Converting (2:41)...

Finishing up our conversation with THE OG Clark Bartram, in Part 2, we discuss what Clark's day to day looks like, his leadership philosophy and how he approaches working with his team, how he found IFCA and the results he's seen since joining, and so much more!   Time Stamps:   (1:14) Clark's Day to Day (4:17) Leadership and Working With The Team (7:34) Business Relationships and Partnerships (11...

I have a very special guest in the studio who traveled from Canton, Ohio and couldn't be more honored to talk to a good friend and IFCA client Clark Bartram. Clark is About as OG as OG gets when it comes to the fitness industry entrepreneurs and if I listed all of his accolades, you'd be reading for 15 minutes instead of hitting play and listening to this man's wise words. In Part 1, we discuss hi...

We're cancelling our event… well kinda… we are restructuring and pivoting our event in a couple months and how we are going to be approaching events in the future. As we've talked about on this podcast, our philosophy is People, Product, Profit in that order and we had them reversed when going about our event planning. We'll discuss every detail and why we decided to make this pivot.   Time Stamps...

Wrapping up our series on how to solve the "my business isn't growing" problem and probably the one you've been looking forward to most, Iet's discuss the topic of leads, warm outreach, paid ads. We'll define the difference between a lead and an engaged lead, how paid ads work in your strategy, finding your lead generation constraint, and much more!   Time Stamps:   (0:40) What We Covered in Parts...

Continuing our series on solving the "my business isn't growing" problem, in this short Part 2, I want to cover how to understand conversion metrics along with explaining what lead nurture really is. I'll end with explaining the 5 stages of market sophistication and tease Part 3!   Time Stamps:   (0:55) Going Back and Listening to Part 1 (1:12) What We'll Cover Today (1:40) What is Conversion? (2:...

While prepping for my presentation this past weekend at our Legacy Mastermind Event in Nashville, I wanted to do a bit of a dry run with my talk and also give you guys a lot of value in the process. What I want to cover in Part 1 of this series is answering the question "why is my business not growing" and discuss the theory around business constraints.   Time Stamps:   (0:27) My Legacy Presentati...

If you have ever heard us brag or talk about our client successes, Vanessa is usually at the top of the list. She has not only been with us for 3+ years but we've seen so much growth in her it's insane. She came to us kicking around the idea of starting a coaching company to now having a team of employees and coaches under her approaching 7+ figures this year. We finally have her on the podcast to...

Today I'm going to give you my three FAVORITE 'get someone to respond' lines of all time. Many don't know the power of followups and the reality of how many points of contact it takes to close clients. Many give up after the 3rd or 4th contact when statistics show it can take 5-12. This is where effort and caring really pay off.    Time Stamps:   (0:31) Quick Followup Tactics (1:30) Why You Should...

We recently looked at all of our data during August and were surprised to learn two things: we had our highest revenue month ever and we have our lowest front end sales into our 90 day program. How can this be? In today's episode, I'll break everything down from roles to offer structure to backend offers. If you're wanting to grow or want to learn more about how a big business grows and operates,...

We're excited to be back in the studio together recording a podcast and we wanted to talk about how we've been successful in business while being happily married. We get a lot of questions about how this dynamic works so we thought we'd have a long form talk about some of the pro's and con's, some of the biggest mistakes, being new parents along with building a business, and more!   Time Stamps:  ...

These 5 productivity hacks have been a lifesaver especially being a parent to a toddler and with our growing business. Even if you only implement one of these, I think you'll see a dramatic increase in your day to day and week to week focus and productivity.    Time Stamps:   (0:51) 5 Productivity Hacks (2:26) Quick Story about Wood Gathering (5:31) Attention Fatigue and Task Sludge (6:41) Could D...

Today's episode is a must listen if you're just starting out in your coaching business or if lead generation is the primary constraint currently. I want to share a framework from Alex Hormozi's new book 100 Million Dollar Leads and you're probably going to be blown away with how much this makes sense. If you put this into action, you'll be so much closer to building that roster of your dreams and...

An incredibly underrated component of your business is your onboarding process and when you have this nailed, you'll see retention skyrocket and refunds plummet. We've had our own share of refunds in the past (will share a specific story) and learned a lot how to avoid them by having a bulletproof onboarding process. Listen in as I explain the tactical steps on how to set this framework up in your...

This one tactic could be an absolute game changer as we enter the busy season in online fitness coaching. The ability to re-offer is a huge and largely overlooked component to sales and I want to share with you our framework for how we go about re-offers and how to implement it into your business.   Time Stamps:   (0:14) Using Re-Offers (0:39) Part 1 (0:51) Appreciate The Love on My Struggle Episo...

This is a question we've been receiving a lot lately and for good reason. There are definitely pro's and con's to both owning your own coaching business and being an intrapreneur in a great company. What I hope none of you experience is the third option many are stuck in that you'll have to listen to find out. I'll breakdown the pro's and con's, ideal pay structure for assistant coaches, and more!...

Tired of not knowing what to say when a prospect says they are too busy or it's not the right time for coaching? This is the true first step to serving others and helping them through some uncomfortable questions. We need to remember that our job is to hold people to a higher standard and in that comes discomfort. Listen in as I share ways to overcome these objections, how to use identity based qu...

I'm still learning that you can't out earn or out perform your self trust and self confidence and it's something we have to work on consistently. Today's episode is a good, bad, and ugly update on my life and current struggles and some things about my past battles with mental health I've never shared before. I want you to know if you feel the same way that you're not alone.   Time Stamps:    (0:28...

No longer will you struggle with leads IF you listen to this episode a couple of times and implement a few strategies for the rest of the year. We're literally going to give you the playbook on everything you need to know about leads, what's working right now, and how to go about lead generation and lead nurture like someone who gives a shit about the other person rather than treating them like a...