Barry & Shay Kostabi: Brand Strategist + Experience Designer
The Fitcarma Podcast
The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand. Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty. If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you.
Author
Barry & Shay Kostabi: Brand Strategist + Experience Designer
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
FCM 053: Barry Gets Interviewed! Celebrating One Year (Pt. 2) 19.10.2018 57:16
Last episode, we began our turning the tables and allowed Rachel Davidson, fellow FCM listener, to interview me! We discussed much of my personal experience that lead me to where I am today. We left on a cliff hanger when Rachel asked me when everything "clicked" for me as a fitness instructor. We will start […] The post FCM 053: Barry Gets Interviewed! Celebrating One Year (Pt. 2) appeared first...
FCM 052: Barry Gets Interviewed! Celebrating One Year (Pt. 1) 12.10.2018 49:54
Happy 1 Year of FCM! Thank you to my listeners for being apart of the conversation by subscribing, downloading, commenting and just overall participating in the first year of our podcast. I want to help you as studio owners and instructors, but hopefully I will also be able to help even more people through you […] The post FCM 052: Barry Gets Interviewed! Celebrating One Year (Pt. 1) appeared firs...
FCM 051: How to Get Featured in the Media and Grow Your Visibility with Lisa Simone Richards 05.10.2018 46:08
Have you ever opened up a magazine and featured a fitness professional or a studio as the expert on the story? Have you wondered how they found themselves in that position? It may surprise you, but it wasn't the magazine or news publication that found the professional or organization. It is most often the professional […] The post FCM 051: How to Get Featured in the Media and Grow Your Visibility...
FCM 050: Getting Clients Into a State of FLOW with Olivia Ellis 28.09.2018 45:50
"The mind controls the body," is one of my favorite quotes to share with my clients in class. When it comes to being a fitness professional, we also often focus more on the physicality of our work and forget the role our mind plays in our success. In this episode, we will discuss a simple […] The post FCM 050: Getting Clients Into a State of FLOW with Olivia Ellis appeared first on Fitness Career...
FCM 049: How to Craft a Mind-Blowing Playlist 21.09.2018 30:40
There's more to teaching a class than just choosing "good" music. That's just the beginning. To create a mind-blowing playlist, it's not just picking good music, but how all of those songs sound together, transition from one to another, and are used to express and interpret that part of the class and the movement you're doing. […] The post FCM 049: How to Craft a Mind-Blowing Playlist appeared fir...
FCM 048: Optimizing Your Class Schedule For Max Clients and Happy Instructors 14.09.2018 30:35
Organizing a schedule that supports your instructors, staff, and members is not an easy task. You have to take into consideration their availability, making sure everyone is teaching enough classes, members are getting into classes from work or time with the kids, etc…there's so much to think about! For our studio owners – don't worry, […] The post FCM 048: Optimizing Your Class Schedule For Max C...
FCM 047: Getting Clear on Your Vision, Making Money, and Avoiding Burnout with Elle Kealy 07.09.2018 1:04:33
Teaching fitness for a living is a dream for many of us, however, it may be difficult for us to turn a profit on this. No matter how difficult – it is still possible, as long as you are clear on your vision! Today's episode will focus on giving you actionable tips on how to […] The post FCM 047: Getting Clear on Your Vision, Making Money, and Avoiding Burnout with Elle Kealy appeared first on Fitn...
FCM 046: Captivating the Room (Pt. 2) The Physiology of the Voice with Tracy Goodwin 31.08.2018 1:02:27
This is a continuation of Episode 45: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin. Last episode, we discussed the 5 elements of vocal variety, how these elements make us feel, and how to take your clients on a journey. The psychological elements discussed previously also have a relationship […] The post FCM 046: Captivating the Room (Pt. 2) The Physiology...
FCM 045: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin 24.08.2018 1:15:19
I heard a story of a studio that had brought in a vocal coach to train their instructors, and the success they found after the experience was HUGE! Numbers? Skyrocketed. Why? They were able to learn how to use their voice in a more effective way to captivate the room. From this, I have been […] The post FCM 045: Captivating the Room (Pt. 1) The Psychology Behind Using Your Voice with Tracy Goodwin...
FCM 044: Become the Leader in Your Market (Pt. 2) with Billy Polson 17.08.2018 49:39
This is a continuation of Episode 43: Become the Leader in Your Market (Pt. 1) with Billy Polson. My guest and I discuss how to set you and your business apart from the competition. In this week's episode, we touch on how important it is to set time aside to grow your business, and Billy's […] The post FCM 044: Become the Leader in Your Market (Pt. 2) with Billy Polson appeared first on Fitness Ca...
FCM 043: Become the Leader in Your Market (Pt. 1) with Billy Polson 10.08.2018 55:14
How do you set you and/or your business apart from the rest of your competitors in a highly competitive market? What tactics can you do to become the leader in your industry? Our guest this week, Billy Polson is a nationally recognized fitness entrepreneur, presenter, personal trainer and business coach that has all the answers […] The post FCM 043: Become the Leader in Your Market (Pt. 1) with Bi...
FCM 042: Beyond Teaching: Your Future in Fitness 03.08.2018 35:05
At the start of our careers in fitness, we may feel content teaching full time and dedicating our focus to instructing. Overtime, however, our body may begin to feel tired or we become interested in exploring other outlets. What else is there to do beyond teaching? How do we make this transition? This episode is […] The post FCM 042: Beyond Teaching: Your Future in Fitness appeared first on Fitnes...
FCM 041: EVERYTHING You Need to Know to Get Started Training Online with Dave Smith 27.07.2018 52:48
You may have been thinking about this yourself already – NO more running around from studio to studio, exhausting yourself between too many clients, and maxing out your schedule… instead… ONLINE TRAINING! My guest, Dave Smith, takes us through how to get started. We have a plan for you that are interested as well as […] The post FCM 041: EVERYTHING You Need to Know to Get Started Training Online w...
FCM 040: How to Make Your Studio or Gym a DESTINATION with Matthew Januszek 20.07.2018 53:28
When you open a business, you want it to be more than just a place to work out – you want it to be a destination: a place your community recognizes as the best of the best. So, what does it take to separate yourself from the rest to earn this title. My guest, Matthew […] The post FCM 040: How to Make Your Studio or Gym a DESTINATION with Matthew Januszek appeared first on Fitness Career Mastery .
FCM 039: Breaking Free of the Conventional Career Paths with Dr. Laura Miranda 13.07.2018 57:49
I want to introduce a new idea to you – maybe your personal training model isn't the best way to serve your clients, make more money, or create more freedom for yourself. Maybe teaching group fitness in the studio isn't the best path to help you continually grow as an instructor. With this episode, you […] The post FCM 039: Breaking Free of the Conventional Career Paths with Dr. Laura Miranda appe...
FCM 038: How to Balance a Fitness Career with Family or Another Job with Alexis Olerio 06.07.2018 54:16
My guest has developed a unique training technique that has allowed her to see up to 13 clients a day, while being a full-time mother. – Wait, what? We know, we're shocked too. If you have little ones running around at home or another job to juggle, this is the episode for you. Alexis Olerio […] The post FCM 038: How to Balance a Fitness Career with Family or Another Job with Alexis Olerio appeare...
FCM 037: Finding Your Voice in the Fitness Industry with Xavier Quimbo 29.06.2018 49:21
The fitness industry has moved well past building a business around a strong, effective fitness routine or method. Clients are looking for an experience. The face of that experience is YOU, the trainer! Your voice has everything to do with their connection to what you bring to the table. This is what will set you […] The post FCM 037: Finding Your Voice in the Fitness Industry with Xavier Quimbo a...
FCM 036: How to Host a Fitness or Yoga Retreat with Marisa Merliss 22.06.2018 52:44
What's the most beautiful backdrop you can imagine to host your fitness or yoga class? What if I told you that you could make this a reality, while also making money? This week's guest, Marisa Merliss, will take you through the steps of planning your own fitness-focused getaway, commonly referred to as a retreat. What […] The post FCM 036: How to Host a Fitness or Yoga Retreat with Marisa Merliss...
FCM 035: Why You Should Coach for EFFORT with Jared Stein 15.06.2018 38:01
The fitness industry has evolved into two camps, The Movement Hawks vs. The Everybody Gets a Trophy Attitude. The best place to be is in the middle – focusing on our clients' level of effort. If we can get them to bring out their 100% effort, we will get them to see results. This is […] The post FCM 035: Why You Should Coach for EFFORT with Jared Stein appeared first on Fitness Career Mastery .
FCM 034: Taking Your Playlist to the Next Level Using MixMeister with Cassidy Vineyard Pflanz 08.06.2018 43:30
MixMeister is a powerful tool that assists in making professional playlists with little to no effort at all! For those who are interested in creating an effective playlist experience with beat matching (a DJ mixing technique), this is the podcast for you! My guest, Cassidy Vineyard Planz, was introduced to the power of MixMeister by […] The post FCM 034: Taking Your Playlist to the Next Level Usin...
FCM 033: Harnessing Emotion – Learn to Create an Intention in your Class 01.06.2018 41:27
Think of setting an intention as a form of motivation. When we set an intention, it serves to harness the participation of your class and encourage them to create a goal. This shapes the environment you are trying to create in your class. In fitness, an intention is also often called a "theme." This creates […] The post FCM 033: Harnessing Emotion – Learn to Create an Intention in your Class appea...
FCM 031: Mastering the Way You Motivate & Use Motivational Cues 18.05.2018 42:35
Motivation: "the reason or reasons one has for acting or behaving in a particular way." From this definition, we can see that order to motivate our clients, we have to give them a reason for their action. Good motivation comes down not necessarily on what to say, but how you say something and when you […] The post FCM 031: Mastering the Way You Motivate & Use Motivational Cues appeared first on Fi...
FCM 030: The Art of Storytelling for Marketing Yourself or Your Business with Dontre Doxley 11.05.2018 48:27
We all love stories! They make us think, stimulate our emotions, and are a powerful way to connect with each other as humans. Why not use these in our classes? In this episode, I speak with my guest, Dontre Doxley, about the art of storytelling, how it can be used to bring more people into […] The post FCM 030: The Art of Storytelling for Marketing Yourself or Your Business with Dontre Doxley appe...
FCM 029: 5 Things Fitness & Yoga Teachers Must Do to Maximize Their Impact with Kimberly Spreen-Glick 04.05.2018 58:24
In this episode, we talk about making an IMPACT – one of the words that shape my goals & work in the fitness industry. If we're passionate about changing people's lives, making an impact through our classes is how we get started. Teaching a fitness class goes beyond the physical actions and gives people an […] The post FCM 029: 5 Things Fitness & Yoga Teachers Must Do to Maximize Their Impact with...
FCM 028: The Art of Handling The Haters 27.04.2018 31:13
It's just who we are. We could receive 998 positive comments about ourselves, but if two are negative, that is all we will focus on. How are we to deal with the hateful comments? The ones that are stripped of all intention to help us build, with no belief that we have the potential […] The post FCM 028: The Art of Handling The Haters appeared first on Fitness Career Mastery .
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