The Fitcarma Podcast

A true expert in her field, Gerri Detweiler has helped thousands of businesses with financing. In this episode she shares the most important steps in building your business credit in order to open your own studio or expand your current business in the fitness industry. Don't forget to check out the references at fcm.com/episode78 for more free […] The post FCM 078: Financing Strategies To Grow You...

Former football player Dane Robinson has been in the fitness industry for ten years working his way up. In this episode he shares his experience and plenty of practical, actionable tips on how to bring your business to the next level.  What You'll Learn: • How to go from trainer to fitness professional to fitness […] The post FCM 077: The Top 5 Ways to Level Up in the Fitness Industry with Dane Ro...

In part two of this series Barry and Shay take a look into the often difficult process of firing staff. How do you know when it's time to let someone go? What are things you can do to turn the situation around? And if you have to part, how do you approach it? If you've […] The post FCM 076: Hiring, Firing, and When to Call it Quits (Part 2) appeared first on Fitness Career Mastery .

Part one of this insightful series is all about the hiring process and how to find a great fit for your studio! The episode is aimed at studio owners, operators or managers in hiring positions but also at trainers who want to get more insight into the hiring process and understand both sides of the […] The post FCM 075: Hiring, Firing, and When to Call it Quits (Part 1) appeared first on Fitness C...

Drawing from her own inspiring success story, founder of Studio Grow Lise Kuecker shares the most important aspects of pricing in this week's episode. Learn how to not only be profitable, but to create pricing that supports your lifestyle and work-life balance. Whether you're just starting out as personal trainer/studio owner or are more experienced […] The post FCM 074: How to Establish Prices an...

In this very special episode we follow Studio Box owner Dwayne Rowsell on his journey to opening a new boutique boxing studio – following an immersive coaching experience with master fitness instructors Shay Kostabi and Barry Ennis. Learn how to prepare for running a fitness boutique and how to stand out, and get inspired by […] The post FCM 073: The Incredible Story of an FCM Listener Turned Stud...

How can you connect with your clients mentally and emotionally? What mindset do you need to create a successful brand? Thomas Ascough, co-founder of PLYOGA, talks about the importance of the mental aspect in fitness inspired by his own experience of creating a successful brand and loyal customers.   What You'll Learn: How maintain a […] The post FCM 072: Establishing Rapport and a Heart Connection...

In this episode we discuss why a collaborative mindset actually makes you more competitive in the market than a competitive mindset. Tune in as Ross Campbell, Founder and CEO of FIT Summit, explains the benefits and strategies of collaboration across the fitness and health industry.   What You'll Learn: Why collaboration is so essential for […] The post FCM 071: Learning a Massive Mindset Shift To...

In this series we'll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the Do's and Don'ts of creating an amazing class experience – whether you're just starting out or are already an experienced instructor trying to keep things fresh! In Volume 1, indoor […] The post FCM 070: Do's and Don'ts Volume 1 with Kate Hoerner appe...

What can trainers or studio owners do to keep their clients loyal and coming back to class? Spoiler: It's not about the money. In this episode we talk about how to create a loyal following and high retention rates – and why it's all about psychology. Learn how to keep your clients coming back!   What […] The post FCM 069: Lessons in Increasing Your Retention Rate with Dr. Paul Bedford- The Retenti...

In this eye opening episode we discuss multiple strategies on how to grow our Instagram following and utilize it to increase your sales. We find out why quality over quantity matters, what differentiates Instagram from Facebook and we also get some brilliant, actionable advice on how to easily create content that engages your clients. Be […] The post FCM 068: Using Instagram To Maximize Lead Gener...

We haven't really broken down social media on the podcast before, and over the next two episodes, we're talking with an expert on how to use both Facebook and Instagram (the two platforms where the fitness industry lives) for the purpose of generating leads, growing a community, making sales, and growing your business. These super […] The post FCM 067: Using Facebook To Maximize Lead Generation, C...

Today we are discussing three important "why's" that every fitness professional and studio owner needs to be able to answer in order to deliver the best possible class experience. Fitness does more than keep people in shape – it has the potential to change lives by helping our clients rediscover confidence, push through hard times, […] The post FCM 066: Three "Why's" You Need To Know The Answers T...

Managing our financials can be a touchy subject. Sometimes the financial side of business is ugly, so we choose not to look at it. I think this comes from a lack of understanding, knowledge and proper guidance on the subject. Simultaneously, we know that if we want to be profitable, we have to be on […] The post FCM 065: Best Financial Practices to Create a Profitable Studio or Business with Charl...

This is the continuation of our two part series focusing on how to open your own studio. Our guests, Tash Bean and Debbie Davis are here again to share their knowledge and experience in this topic. In our last episode, we talked about how important it is to choose the right location and developing the […] The post FCM 064: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 2) a...

This is the beginning of a two part series focusing on how to open your own studio. Before you start this process, it is very important to get clear on your vision. This was heavily discussed in Episode 61 with Shay Kostabi- so be sure to jump back to those episodes first if you have […] The post FCM 063: Steps to Opening Your Own Studio with Tash Bean and Debbie Davis (Part 1) appeared first on F...

Whether you're new to the fitness professional world or a seasoned veteran, we all have one thing in common – we're goal setters. Each accomplishment comes with a period of celebration followed by the inevitible question, "What next?" In Episode 62, we will guide you to set a clear vision and create a sustainable career […] The post FCM 062: 6 Steps to Create a Clear Vision and Lead a Successful C...

In Episode 61 we discuss a topic that is extremely important and will greatly determine your success in the fitness industry. It's called product development. Without a good understanding of this, you're going to have a very difficult time doing anything else that you've learned how to master on this podcast. How to market yourself, […] The post FCM 061: The #1 Factor That Determines Your Growth i...

  Episode 60 is all about creating a streamlined process for auditioning new instructors. If you don't have a plan for this, it can be a big mess and a huge waste of time! Let's prevent these little pitfalls by walking through it step by step.     What You'll Learn: Market your audition What […] The post FCM 060: Learning to Execute Instructor Auditions appeared first on Fitness Career Mastery .

In this episode, we discuss goal-setting and introduce ideas you haven't tried before. Whether you're a personal trainer, "fitpreneur," group fitness instructor, or a studio owner you can learn a lot from this episode. Especially important for current or future studio owners, however, will be an easy remedy to a common problem in the fitness […] The post FCM 059: Becoming an Effective Leader Throu...

We all have dealt with the reality of struggling with confidence in front of your class, overcoming your own anxieties and just being able to be the best version of yourself up there. That's why my guest, Angela Anderson, is here to address the common limiting beliefs that we have about ourselves as fitness professionals […] The post FCM 058: Overcoming Self-Doubt, and Reprogramming Your Mind for...

You've started your fitness business, whether it's offline or online, whether you're a gym owner, personal trainer, or you host boot camp sessions, whatever it might be. The next thing you'll want to start thinking about is how to grow and scale that business. My guest and I will walk you through the process of […] The post FCM 057: Necessary Steps to Growing and Scaling Your Fitness Business with...

This episode is for any instructor struggling with confidence in themselves and wants to learn how to have the greatest impact on their class participants. Our conversation can be easily applied to any class you may teach. We discuss how to keep people engage, get into the right mindset before class, interact with your clients, […] The post FCM 056: Mastering Your Class Experience with Rachael Mar...

This is a continuation of Episode 54 with our guest, Claire Garrigan. Claire is an expert on sales specifically within the fitness industry. In this episode, she takes us through the different types of leads and how to ones find the highest quality. Claire has also developed a fool proof system called "The 7.5 Steps […] The post FCM 055: Generating Quality Leads and Mastering the 7.5 Steps of Maki...

Sales – something many of us are afraid of, don't know much about, or we haven't put much thought into the full aspects of. In this episode, we have an expert that walks us through each step. This includes obtaining quality leads, what to say to excite contacts, turning that conversation into an appointment, making […] The post FCM 054: Learning a Simple Sales Funnel Just for Fitness Professionals...