Barry & Shay Kostabi: Brand Strategist + Experience Designer

The Fitcarma Podcast

Health EN ↓ 227 episodes

The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand. Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty. If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you.

Author

Barry & Shay Kostabi: Brand Strategist + Experience Designer

Category

Health

Podcast website

www.fitcarma.com

Latest episode

Jul 9, 2026

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Episodes

FCM103: 7 Steps to Growing Your Income Exponentially with Paden Hughes 08.11.2019

The average fitness professional makes under $50,000 a year- a number extremely low for a profession that can have huge impact on the life and health of others. In this episode, we teach you why you're not "just a trainer", and how you can drastically increase your income and your influence in a relatively short […] The post FCM103: 7 Steps to Growing Your Income Exponentially with Paden Hughes ap...

FCM102: Do's and Don'ts Volume 2: High Intensity Reformer Pilates with Sarah Martz 01.11.2019

In this series we'll take an in depth look at different group fitness modalities: master instructors in their respective fields will give you all the Do's and Don'ts of creating an amazing class experience – whether you're just starting out or are already an experienced instructor trying to keep things fresh! In Volume 2, high-intensity […] The post FCM102: Do's and Don'ts Volume 2 with Sarah Mart...

FCM101: Event Planning 101 25.10.2019

Throwing an event can be an incredible tool that serves your business and its growth (aside from also being a ton of fun). You can gain more brand visibility, attract new leads and customers, develop stronger brand authority in your market, and create more brand loyalty by celebrating your business's birthday or simply doing something […] The post FCM101: Event Planning 101 appeared first on Fitne...

FCM100: Celebrating 100 Episodes- Our Top 14 Moments from Fitness Career Mastery 18.10.2019

We are so proud of you and so grateful that you continue to tune in week after week, and take time out of your busy schedule to join us and our community of actions takers who are committed to excellence, continued growth and leveling up our industry as whole. It has been so gratifying, rewarding, […] The post FCM100: Celebrating 100 Episodes- Our Top 14 Moments from Fitness Career Mastery appeare...

FCM099: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 2) 11.10.2019

We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it's a yoga class or a high-octane dance cardio class, but making this a reality involves a LOT more than hanging some expensive speakers around the room. In fact, if you don't properly budget for […] The post FCM099: Does Your Sound Suck? Three Things to Consider for Incredibl...

FCM098: Does Your Sound Suck? Three Things to Consider for Incredible Studio Sound with Marcelo Añez (Part 1) 04.10.2019

We all want to ensure that our awesome playlist can be properly appreciated through great sound in our classrooms whether it's a yoga class or a high-octane dance cardio class, but making this a reality involves a LOT more than hanging some expensive speakers around the room. In fact, if you don't properly budget for […] The post FCM098: Does Your Sound Suck? Three Things to Consider for Incredibl...

FCM097: Implementing Technology with the Future of Fitness with Eric Malzone 27.09.2019

As a fitness trainer or studio owner, it's easy nowadays feel a bit of fear when looking at the rise of at-home technology-based fitness companies like Peloton and Tonal and wonder how you will be able to compete. In this episode with Eric Malzone, we discuss how you can become a part of the future […] The post FCM097: Implementing Technology with the Future of Fitness with Eric Malzone appeared f...

FCM096: The Importance of Discovering and Owning Your Values with Michele Gordon 20.09.2019

Running a successful business and building a powerful brand involves walking a path that is not a straight line. Sometimes it can be very easy to wander off or even find the path in the first place! Being lost in the woods of commerce is a scary place to be, but your roadmap back is […] The post FCM096: The Importance of Discovering and Owning Your Values with Michele Gordon appeared first on Fitn...

FCM095: Improve Client Results, Retention, and Referrals with a VIP Experience with Matt Walrath 13.09.2019

We speak about class and client experience a lot on Fitness Career Mastery, and that's because what sets a VIP experience apart from an average one has to do with many things that are quite simple to implement, yet at the same time subtle to recognize. That's why we invited Matt Walrath onto the show- […] The post FCM095: Improve Client Results, Retention, and Referrals with a VIP Experience with...

FCM094: Summer Cool-Down: Recapping Topics Addressed on the Show 24.08.2019

It's summer, and like many of you, we are taking a break. So this week, rather than releasing a new episode, we'll go back and re-cap past episodes based on topic. This is a great opportunity to go back and listen to old episodes, or hone in on one topic in particular. You can view […] The post FCM094: Summer Cool-Down: Recapping Topics Addressed on the Show appeared first on Fitness Career Master...

FCM093: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 2) 09.08.2019

In this episode, we continue our conversation with Kaitlin McCabe, the "studio whisperer", has attended classes at over 200 studios and tries a new workout once a week in one of the hottest fitness markets in the world- New York City. She uses all of this experience in her job as a freelance fitness/wellness branded […] The post FCM093: 12 Top Tips from a Professional Class Reviewer for a Five-Sta...

FCM092: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experience with Kaitlin McCabe (Part 1) 02.08.2019

If you've ever wondered what it is that stands out to clients and members, and what they look for the most in their studio and workout experience, look no further. Kaitlin McCabe, the "studio whisperer", has attended classes at over 200 studios and tries a new workout once a week in one of the hottest […] The post FCM092: 12 Top Tips from a Professional Class Reviewer for a Five-Star Client Experi...

FCM091: Busting the Myth That You Can't Make Enough Money in the Fitness Industry with Shannon Weinstein 26.07.2019

Want to start a career in fitness but are afraid that you won't earn enough to make a living or support your family? Are you already in the industry but unhappy with what you're making? Maybe you're burnt out from teaching and training so much, or you feel your body breaking down from the wear […] The post FCM091: Busting the Myth That You Can't Make Enough Money in the Fitness Industry with Shann...

FCM090: The Power of Personalization and Service with Ben Hart 19.07.2019

In this day and age, where success for many is literally measured in how many followers you have, it can be tempting to strive to amass more followers, clients, or members to measure our success- but true influence, change, and impact comes from the depth of the relationships we form- not the breadth. This episode […] The post FCM090: The Power of Personalization and Service with Ben Hart appeared...

FCM089: How to Develop Your Talent, & Why Being Entertaining Is Actually More Important Than The Workout with Mason Bendewald 12.07.2019

Want to know what the director of P90X looks for when searching for the top fitness talent? Spoiler: it's not just someone who looks great and knows how to lead a workout. This episode is an incredible resource for fitness professionals and studio owners alike to learn not only how to be great on camera, […] The post FCM089: How to Develop Your Talent, & Why Being Entertaining Is Actually More Imp...

FCM088: The Art of Coaching and Cueing 05.07.2019

There aren't a lot of resources out there for fitness professionals on how to teach a class after you get your certification. When it comes to coaching and cueing, most of us are not taught a systematic approach. This goes beyond knowing anatomy/ physiology, movement patterns, progressions/ regressions, but the delivery system that you use […] The post FCM088: The Art of Coaching and Cueing appear...

FCM087: Are Your Playlists POPPIN'? 28.06.2019

Do you ever wonder how much time you should really be spending on your playlists for class? Maybe you're feeling stuck because you feel like you have the same songs on repeat week after week, and you're feeling underwhelmed and un-inspired by your music and you're afraid your clients might be too? Or are you […] The post FCM087: Are Your Playlists POPPIN'? appeared first on Fitness Career Mastery...

FCM086: Transform Your Email Marketing for Maximum Impact with Rob & Kennedy 21.06.2019

None of our clients are the same. They're all different ages and genders, and therefore have vastly different goals. Think about a 24 year old man versus a 32 year old woman versus a 60 year old man. One might be a busy executive, one just trying to stay mobile, and another training for an […] The post FCM086: Transform Your Email Marketing for Maximum Impact with Rob & Kennedy appeared first on F...

FCM085: Learn the Three Essential Elements of an Ideal Business with Pat Rigsby 14.06.2019

Wait… it's not ALL about the experience?? Well, in order to deliver clients an incredible experience, we have to have clients to deliver that experience to, and too often we don't put enough attention into how we develop a strong relationship with potential clients in order to get them to become paying regulars. We don't […] The post FCM085: Learn the Three Essential Elements of an Ideal Business...

FCM084: Empowering Yourself to Take A Leap of Faith Towards Your Dream Life and Break Free of Burnout with Jess Glazer 07.06.2019

Are you burnt out? Do you find yourself grinding and hustling every day, but you're still not able to have the impact on others that you know you can have, and fully share your gifts and talents? Maybe it's time to make a shift. In this episode, Jess Glazer, founder of Empower U(niversity) tells her […] The post FCM084: Empowering Yourself to Take A Leap of Faith Towards Your Dream Life and Break...

FCM083: Dialing up the Emotional Experience in Your Class or Studio with Emma Barry 31.05.2019

In a world where everything is becoming more automated and on-demand, we as fitness professionals and studio owners don't just have to compete with the studio down the road, but Netflix or on-demand workouts as well! This means our classes and our studios have to become a special place where people can go to get […] The post FCM083: Dialing up the Emotional Experience in Your Class or Studio with...

FCM 082: The Difference Between Independent Contractors and Employees + Tax Strategies That Save You Money with Mike Jesowshek 24.05.2019

What's the difference between studios classifying instructors as independent contractors versus employees? How do you properly and legally make that decision? What are the pros and cons of each for studio owners? How about the pros and cons for instructors? In this episode, all of these questions and more are laid out by  a Certified […] The post FCM 082: The Difference Between Independent Contrac...

FCM 081: Learn the Best Ways Instructors are Compensated and Incentivized 17.05.2019

How should instructors be paid? Sure, it's easy to pay them a flat rate for teaching a class, but how do you incentivize them to fill their class? How do you get them to be loyal to your studio? What is the best model to use? Whether you're a studio owner or a fitness professional, […] The post FCM 081: Learn the Best Ways Instructors are Compensated and Incentivized appeared first on Fitness Care...

FCM 080: Body Positivity in the Fitness Industry and Our Role as Messengers with Natalia Petrzela 10.05.2019

As fitness professionals, we have a lot more power than we think. Many of us have devoted followings of people that spend more time, money and energy with us than their doctors or therapists, spouses, or children. We have a real ability to help people re-think the way they think about themselves and who they […] The post FCM 080: Body Positivity in the Fitness Industry and Our Role as Messengers w...

FCM 079: Learning Proper Care of Your Voice with Speech Pathologist Sara Davis 04.05.2019

As fitness professionals, we are considered "vocal athletes" according to Speech and Voice Pathologist Sara Davis. This means that on a daily basis we put ourselves at risk of injuring our voice. Many of us may even experience frequent vocal fatigue, hoarseness, or worse- all of which can be avoided completely by learning the tips […] The post FCM 079: Learning Proper Care of Your Voice with Speec...

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