The Fitcarma Podcast

In today's episode, we brought back Billy Polson, who we've had on the show twice before because on his incredible actionable insights and tips into running a business- and he is a pro, having not only run DIAKADI fitness in San Francisco for 16 years, but winning best gym/ trainers for all but one of those years. Despite so much success, Billy was hit hard by the impact of the COVID related shutd...

Talking about the law just got fun. In this episode we welcome a special guest who has an amazing ability to explain seemingly complicated legal concepts in terms that we can all understand so that we're empowered and equipped with knowledge to take care of ourselves and our businesses. We just love his message that when it comes to law, it's about relationships, and the best way to protect yourse...

Throughout quarantine, we've been so focused on our safety and physical health, and the health of our businesses, that our mental health has most likely taken a bit of a back seat. You might now find yourself struggling with feelings of inadequacy from not being able to handle or produce as much as you used to. Or perhaps you're completely overwhelmed and anxious over not knowing where to direct y...

What does the Food Network (the 24 television channel that teaches you recipes and how to cook) have in common with your online workout videos? As it turns out, a lot! People don't tune into the Food Network to watch cooks make food. It's the amazing personalities that the hosts have that make you feel like they're there in your kitchen- telling you a story about they learned their years ago from...

In this episode we discuss some important things that you're going to want to consider before opening your doors again coming out of Quarantine due to COVID 19. We've been watching closely, doing research, listening to your thoughts, answering your questions and concerns, and as a result, we've come up with a list of tips, suggestions, and ideas that you may want to implement as you prepare to get...

We need leaders in the fitness industry right now. We're hearing scary statistics that up to 40% of studios will not re-open coming out of quarantine, and with how important fitness is to the physical and mental health of our communities, this is incredibly disheartening news. For many it's come as a result of not knowing how to pivot or respond to being required to shut our doors. Perhaps you are...

In 2017 Patrick Aiken and Anna Rumbach completed a research study in Brisbane, Australia which found that 44-70% of group fitness instructors report some degree of acute or chronic voice changes since joining the fitness industry. And this should come as no surprise! As they pointed out, we as fitness professionals must perform in a very complex and unique environment compared to most occupational...

Music Licensing has always been a hot topic in the fitness industry, but now it's essential to understand since so many of us have moved to the digital space to create online content online for our members and followers. We've heard SO many questions like, why are my workouts getting interrupted or deleted from my social media channels? Why does everything I post get flagged for copy-write infring...

In this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED with information on how to structure your package options that best serve our market, clientele, and bottom line, while keeping it simple for our clients, front desk, and instructors to understand. We also talk about pricing and sales processes; how to...

  Biologically, we're wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn't always feel like a safe zone. On top of that, they're expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come i...

  We're all in the fitness industry to change people's lives. and to change people's lives we have to get them to come to our studio. What we may not think about all that often is that our customer journey begins long before they walk through the doors to the studio. What this means is that the capabilities of our website and ease of our booking software has a lot to do with the first impression t...

In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience as international master trainers and having consulted for fitness businesses all over the world. For these episodes we brought on Jessica Sandow- an instructor in Oakland California, and our […] The post FCM117: Real Life Insights into Being a Fitne...

In this special two part series, we decided to switch things around, and give you the opportunity to hear our answers to questions from our experience as international master trainers and having consulted for fitness businesses all over the world. For these episodes we brought on Jessica Sandow- an instructor in Oakland California, and our […] The post FCM116: Real Life Insights into Being a Fitne...

There's a lot of competition out there! But do you know who it is? Can you name your top two competitors? What are the other choices in your market for your clients? What are your strengths and superpowers? How are you unique in the presentation of your product and services? HOW are you presenting those? […] The post FCM115: 4 Steps for Fitness Entrepreneurs to Get Ahead of the Competition with Bi...

In this episode we continue our conversation with Stanford University health psychologist Kelly McGonigal as we explore what we love most about fitness- music, and the way it feels when the right song comes on at the right time. Listen to this episode to learn the science behind what we already intuitively know and feel […] The post FCM114: Understanding the Psychological Effects of Music in Fitne...

The work we do as fitness professionals transcends physical health and entertaining people. It has a deep impact on the lives of our clients. We all know the feeling you get when you're moving with other people, and suddenly your sense of self expands, in a way that both makes you feel more connected with […] The post FCM113: Why Synchronized Movement Creates Connection & How to Harness the Effect...

We're now living in an age where digital fitness solutions are growing like apps, YouTube videos, and companies like Peloton, The Mirror, and Tonal. Fitness is also becoming more popular, with more brick and mortar locations entering the market. It's getting competitive out there. BUT the one sustainable competitive advantage that a studio has compared […] The post FCM112: What Building a Strong C...

Recently in the FCM community we asked what your biggest success was from last year, and so many of your answers had to do with taking a big leap of faith towards your goals. As we enter this new year and decade, I'm sure you feel the desire to make huge leaps forward in your […] The post FCM111: Rethinking Productivity- Making the Complex Simple with Scott Hopson appeared first on Fitness Career...

As we enter a new year and decade, it's natural to not only go into a state of reflection over the last year (and decade) and also start thinking ahead to all the things you want to do differently and accomplish moving forward. Sometimes those to-do lists can get so long that we wind up […] The post FCM110: The Art of Integration with Lindsey Rainwater appeared first on Fitness Career Mastery .

In this fascinating conversation with a frankly, brilliant studio owner we talk about how he has created a completely automated, data driven, personalized experience in his studio that his clients cannot possibly replicate at home. Listen as he talks about how everything, from the workout, to the coaching, to the followup email sequences are personalized […] The post FCM109: Secrets of a Data-Driv...

According to our guest today, you've got your 1.0 concepts. They're the ones with the green AstroTurf and the blue stripe on the wall. You've got your 2.0 concepts which are very clean and modern but resemble all the other boutique concepts out there. And then you have your 10.0 concepts- the ones that take […] The post FCM108: The Future of Studio Design with Cuoco Black appeared first on Fitness...

Just like people know that they should be getting into fitness for their health and well-being, many also know that they should be working on getting more organized with their finances, but both are harder than they seem. Physical and financial fitness are the same in the sense that it's not easy to build good […] The post FCM107: Five Tax Tips for a Financially Fit Year End with Shannon Weinstein...

It's a fear that lurks in the back of the minds of personal trainers, online trainers, group fitness instructors, and studio owners all over the world- what if there's an incident in our training sessions or classes and someone approaches us with a lawsuit. What is that process like? How can we ensure that we […] The post FCM106: How to Ensure You're Best Protected from Lawsuits with Danielle Stea...

Once you get your certification, how do you navigate the fitness industry? In this episode we continue our talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and […] The post FCM105: Turn Your Passion for Fitness into a Powerful Purpose and...

Once you get your certification, how do you navigate the fitness industry? In this episode we talk about how you can find your voice, build a strong business model, find your niche market, create a sustainable brand image, and market yourself with the author of Change Maker: Turn Your Passion for Health and Fitness into […] The post FCM104: Turn Your Passion for Fitness into a Powerful Purpose and...