The Fitcarma Podcast

Running a business is hard. As a creator or entrepreneur there are so many hats that you have to wear, and often a ton of different tasks that you have to manage.   Amidst what can feel like controlled chaos at times, it can be extremely difficult to be able to take an objective look at your operations and determine what it is that is causing the biggest problem, what could be made easier, or opti...

When building your business and brand, there are SO many essential steps you must take before even beginning to think about marketing. Things like bringing your own values and beliefs to the forefront- for instance, that you believe that fitness shouldn't be about repetitive reps to target specific muscle groups, but a moment to experience deep embodiment through full body dynamic movement.   Our...

One of the hopes that we through this podcast aside from providing you with high quality education to help you go further in your career, is to lead the way toward seeing positive changes develop in the fitness industry, so that it can become a more inclusive and welcoming place for people of all shapes and sizes, ages, genders, sexual orientation, and races.   Let's be real. There's no denying th...

We love the quote "Culture beats any marketing strategy. So much so that creating culture is your best strategy." -Seth Godin   We all understand that having a strong culture and strong community is important, but have a much harder time actually creating them.   We believe your culture can be defined as the extension of what it is that you believe- what you believe a fitness experience should be...

Gone are the days of fitness as a commodity and a social status symbol where a studio could attract a strong member base with sold-out classes simply by having cutting edge equipment, luxury amenities and an "Instagram Wall." The pandemic changed all of that. We've had to reevaluate our priorities as well as how we feel about ourselves and who we spend our time with. It's become glaringly clear ho...

What we talk about with our guest in this episode is how certification… is the tip of the iceberg when it comes to educating yourself for your career. Your certification is only the beginning. It's the bare minimum requirement to be able to say you're competent enough to be employed... but you owe it to the people who you are in front of to invest in yourself- which is really an investment in them...

Have you ever been asked to do a photo or video release shoot and been handed a lengthy release waiver with a lot of legalese- so much that you're not even sure what's appropriate & reasonable?   Too often we hear stories of fit pros, who, excited about an opportunity to work with a company, sign away the rights to the photos, workout videos, and their image for all uses, and for all time, without...

Most fitness professionals who are struggling to make sales, generate conversions, and get real traction in terms of the growth of their business are actually struggling with (often unbeknownst to them) making the necessary connection with their potential clients because they're not "speaking their language".   In this episode we'll break down exactly what that means, and how you can begin to take...

What does it take to become successful in the fitness industry?  When we with our clients, we're often met with surprise when we tell them that it doesn't have to do with a specific marketing tactics or the stylishness of the brand aesthetic, how popular their instructors are or how many followers they have on social.   We believe - what we know - is that the one thing that drives the success of a...

We're now entering an era in the fitness industry that is ripe with potential. As the world is opening up after the COVID-19 pandemic, you now have a unique opportunity as a business owner, creator, or entrepreneur to relaunch your business and re-establish yourself in the marketplace.   How can you improve upon what you were doing before? How do you implement those changes? Even if you're in the...

When we think about an incredible fitness experience, it can be difficult to put our finger on what it is that makes it so special and life-changing.   One might say that it feels like you have limitless strength, that it feels effortless, that it's like you're IN the playlist, or that you feel a palpable connection to others in the room without looking at them or speaking to them. That the instru...

Over the last year, Shay and I have shifted a huge amount of Fitness Career Mastery's business towards helping fitness professionals transition online and find success in what can seem like a crowded space.   We've looked into every piece of technology that you could possibly use in order to determine the simplest and most powerful and professional tools to help you create a high quality digital c...

There ARE so many similarities between how you coach your clients, and ultimately how you have to coach yourself when you become an entrepreneur!   But that doesn't mean it's for everyone, because if you think about how you likely coach many of your clients- sometimes you're more of a therapist than a trainer- you're training their mindset and mental health just as much as you're training their bo...

Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see?   When it comes to your website homepage design, this is  THE PLACE  where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you.   But in a day and age where people skim rather than read, you have  less t...

Niche development can be really scary! If your thought process goes something like this… "if I make myself appealing to more people, and market myself to a larger audience, then I'll wind up getting more clients!" ...unfortunately, this strategy simply doesn't work.   As a fitness professional, it's essential that you build a reputation for being the BEST at one particular thing. Not only will it...

Almost exactly 1 year ago, in March of 2020, COVID changed the world overnight. It forced the majority of creators and business owners in our industry to move online, with rapid speed accelerating us down a path, we believe, the fitness industry was already on.   Unfortunately as the landscape grew more competitive, it also accelerated something else growing steadily in the fitness landscape - the...

If we've learned anything from building Fitness Career Mastery, it's that being successful in business has nearly everything to do with MINDSET.  In this episode, we tackle topics like how to discover who you're meant to serve, and the fear that you feel around the topic of niching down & serving what you perceive as a small pond of potential clients. We also address that little voice in your head...

If you weren't already actively improving upon diversity, equity, and inclusion in your business, it's likely that the Black Lives Matter movement and the violence inflicted on black communities and individuals that rose to the forefront of our cultural awareness in 2020 may have prompted you to take stronger action and actively contribute to eradicating white supremacy and bias against people of...

A beast lurks in the fitness industry, terrifying those in its wake… It's marketing, and the reason it's so scary is simply because we don't know enough about it, and it's not our fault! We've never been taught how to market ourselves since our main focus has just been teaching classes and training clients. It's no wonder that it's the #1 thing that members who request to join the Fitness Career M...

You might be one of those fit pros out there that wants nothing more than to go digital and start offering workouts or a program online, and be able to experience all the benefits of success…   like reaching clients well beyond your local community, or having a deeper impact on your clients lives, having the freedom to be able to set your own hours and work from wherever you want in the world, and...

The number one question on the minds of most fitness professionals these days is "how do I stand out online and carve out a space for myself?" Which is why in this episode, we've brought on an incredibly inspirational guest to show you what it takes to do just that. As you'll hear her say in the episode, the COVID pandemic only accelerated the direction the fitness industry was already going, and...

The Fitness Career Mastery Podcast is BACK!!! Coronavirus has hit the fitness industry hard. We've seen so many studios close- big and small, and fitness professionals pivot to join a competitive landscape online. It's a scary time for the industry, but it's simultaneously one that is FULL of opportunity for you. The problem is, we have seen fit pros make the same three big mistakes when making th...

In this episode we feature a question that came up in the Fitness Career Mastery Community and quickly caught fire. It's also been a question that we've heard some up repeatedly, all over the world. When studio owners call mandatory meetings or trainings- what do they legally owe their employees or independent contractors for their time? To answer this question be bring back the expert of law in t...

A career in fitness is incredibly fulfilling. You have the ability to change people's lives! Not just their bodies, but their emotional state, mental state, level of personal empowerment, their habits, and more. But it's hard to have a deep and meaningful impact when we're not in touch with what makes us special. As our guest says, before you decide where the bus is going- who is driving the bus?...

Times are tough, and the landscape of the fitness industry's future seems to always be changing. But by combining your business' financials with the right expertise, you can make informed, data-driven decisions about how to reopen your studio successfully. In this episode, we speak with a wizard of financials in the fitness industry, who will teach you how to get your finger on the pulse of your s...