The Fitcarma Podcast

Gotta get the mind right before you get your business (or your body) tight.    Did you know that over 95% percent of all people who start a workout routine fail? Or that over 84% of Americans feel anxious, stressed, or depressed on a weekly basis? I think this is true especially if you are an entrepreneur.   Why are there more fitness, mental health, & nutrition solutions than ever, but people are...

Running your own business is one of the most fulfilling and empowering things you can do, but can also be the hardest thing you've ever done. And at times, it can feel like you're stuck on a very brutal hamster wheel that causes you to spend hours late into the night doing tasks for your business that you wish you could outsource or delegate, but can't yet, and it feels like that day will never co...

In this episode, Barry shares his experience taking a recent yoga class, and how his experience points to the future of the fitness industry.   86% of people say they'll pay more for a better experience. 77% of people say they're working out for reasons other than their body. The answer is clear. People don't care about the workout. They care about the experience they have while doing it.   Learn...

In this episode Shay shares THREE THINGS that happened this week and downloads some insights she had to you. She's gonna let you in behind the scenes and share some takeaways from conversations she's had with clients and colleagues, something that really got to her on the internet, along with some thoughts and tips for you to think about that we hope will resonate with you.

It was supposed to be fun! You entered the fitness industry because you didn't want to play by the rules of being in an office to work. You get to sweat, move, get fit, feel good doing it, AND wear significantly more comfortable clothing! PLUS the most important thing of all... you get to make other people feel better about themselves. Make them feel more empowered. More confident. Show up as a be...

If you haven't read the article in the New York Times by Holly Burns, we're gonna break it down for you in this episode. It's called "Breaking Up with Peloton" and highlights why some superfans are done working out at home. We're going to walk you through the 5 big takeaways from the article, share our thoughts, tell some stories and give you a few tips and resources to walk away with.   CLICK HER...

"Bathing suit season is coming." "Get your body bikini-ready!" "sweat is fat crying," "pain is weakness leaving your body,"   We've all heard someone in the industry say these things at one time or another.   They're part of a narrative that is still pushed hard- that fitness is about transforming your body, and the subtext of this kind of messaging that says:   Fat is shameful; Having a strict di...

We think we can safely say we've all been in those workout classes where time just flies by. We look up at the clock after the cool down and think, " wow that could not have possibly been 60 minutes, I was so immersed in that experience it was seemingly over before it began ." The elation we feel overrides any feelings of challenge or discomfort and we can not WAIT to come back and do it again.  ...

It seems like everyone, everywhere is talking about technology. Hybrid business models. The Metaverse. And how... if you don't integrate these new tools, you're going to be left in the dust!   If you are feeling totally overwhelmed by all of the options that are available to you as a business owner, if you're scratching your head thinking, "wow I've invested a lot of time and money into technology...

We've got a big problem. Fitness has become so popular, the industry as a whole has decided that the way to create differentiation around the workouts we offer is to create more hype. This manifests as coming up with the best new product, the hottest new kind of workout, new wearable technology, a fancier studio design, etc. What's happening as a result of selling features of the workouts is that...

In this episode Shay shares her thoughts on the state of the world, and why now, more than ever, the world needs YOU and movement.

Pressing play today might have been the best decision you make, because we believe this is one of the most powerful and inspirational conversations we've had on the podcast.   In this episode the fitness industry gets a major reality check- specifically how the messaging that the purpose of fitness is to achieve a specific body ideal- does not serve our clients, or us as professionals.   We talk w...

You have ALL the time you need, you just need to design in. Yes, we are time bound beings. And time is finite. There are only so many hours in a day, so many hours in a week to work with. And we are all subject to the same parameters - even Beyonce.   Changing your relationship with time and how to 'use it wisely' is a game changer for your business and your personal life. And our guest today is g...

Imagine feeling joyful, inspired, creative, engaged, calm, powerful and connected throughout every day. Imagine if you could successfully coach your clients to feel the same way? Game changer right?   Our guest in this episode believes that the way you feel impacts how you show up in all areas of your life; your work, your family life, your relationships, your finances, and your health. We know mo...

If there's one thing we know for sure… it's if the pandemic left you scrambling to reorganize your business and spinning out from one too many pivots… you want to make sure you're never in that position again. Are we right?   That's why we reached out to our guest in this episode to talk about Where we are today and where we are going How to successfully learn from the pandemic and PLAN your caree...

What makes a good website? Well according to our guest today, characteristics of an excellent website ensure that you show up when people search for you, and that you convey the right message for your potential clients to take action.   The best way to accomplish these two things comes down to something that's simultaneously incredibly simple, yet also complex… Getting clear on what your unique pe...

When you press play you'll hear our guest talking about just one of the ways that your business will benefit from you focusing on just one thing- following what you are passionate about, what lights you up, and what you believe in.   Simply put, if you want to build a successful business and career- you need to be SO fired up about what you do that you are filled with the energy to show up consist...

Think of this episode as an incredibly successful case study highlighting where the fitness industry needs to go. It's time that we stop competing with each other on the level of the workout, and recognize that what is most important is to identify what it is that you value most in regards to fitness or movement, and what your unique approach to fitness is. For our guest, it's the power of taking...

Fitness is not one dimensional. It's not just about a workout. Every one of us in this industry knows that it's a gateway to a potentially radically different life- for yourself, your family, and those around you.   For example, gaining more confidence as a result of feeling stronger in your body and proving to yourself that you can overcome challenges can cause you to become more likely to feel e...

New Year; New You is B.S. And Resolutions Suck. New Year, same you... only better. In this episode, Shay is going to teach you how to take your tired old list of New Year's Resolutions and transform them into meaningful, fulfilling, life-changing goals that are truly in alignment with your purpose with more clarity and focus and lot less guilt and shame by using the power of choosing a THEME for t...

In this episode (as part of some fun for the end of the year) we recorded a conversation about two topics that we can't stop talking about at our own dinner table:   #1. Keeping creeps out of your Livestreamed workouts. How have we not talked about this as an industry?? Listen as we share a scary story from one of our clients, and our thoughts on what you can do about it.   #2. Finally ending "New...

One of the biggest struggles that we have heard business owners share with us over the years is the issue of employee and instructor turnover. You may be someone who as experienced someone leaving and either starting something that directly competes with you, or joining a competitor. It's maddening, and it can leave you wondering how to make those employees stay. However, too often, we see busines...

If we've learned anything from the stories we've created and passed down since the beginning of time, when society finds itself in the midst of extraordinary circumstances, a hero emerges with new superpowers that can either be the or the revival or the demise of the world as we once knew it. In our case, the pandemic gave rise to one such hero. The fitness consumer. Their superpower? Choice.    ...

How many tasks do you have when running your business? Too many to count? Do you ever feel like you could really use some help getting them all done in a day or week so that fewer important things slip through the cracks? Do you ever think to yourself, I can't delegate this, because no one can do it like me?     Maybe you've spent a ton of time hiring help, only for them to leave- or for them to l...

We love this conversation that you're about to listen to, because we had the opportunity to speak to someone in the fitness industry who is running their business in a way that we believe is the future of fitness.   The current state of the industry is that most businesses are selling their service (their classes or training sessions) not recognizing that's not what people are actually buying. Peo...