The Fitcarma Podcast

In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness career, you play three of those four parts at some point, as you move through your different "Eras" This episode was inspired by Miller's book, and today you'll learn how recognizing what era you (or others in the industry) are in will help you with: • Underst...

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy and tactics. Barry breaks down the essence of each, helping you understand why they're both essential. Discover how your marketing strategy is your blueprint for success, setting you apart from the competition. It's your compelling story that resonates with y...

Welcome to the NEW Fitcarma Podcast!   For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.   But now that we're back, we're going to change things up a bit...   Pres...

Welcome to the NEW Fitcarma Podcast!   For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to share what they know about what they do best. We interviewed everyone from marketing experts, legal, finance, studio design, vocal coaches, and professional class reviewers, you name it.   But now that we're back, we're going to change things up a bit...   Pres...

This episode is going to cause you to question a lot about our industry, and how you're offering the experience of exercise in your business. Because when it comes to inclusion, there is so much that we don't think of that is causing a massive population of people to feel unwelcome and defeated by what you're offering, rather than the way you hope they feel- inspired and excited to come back again...

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She's passionate about providing her clients with her playbook and systems to teach them how to build the business they want and deserve, without the constant anxiety, overwhelm, exhaustion, or frustration. Through the conversation, we tackle a ton of valuable topics like:...

If you're a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be your unique origin story, your core values, your beliefs, or your unique skills. The reason is because #1, there is no one else like you in the world, and you can immediately set yourself apart from competitors this way, and #2, your clients aren't buying your w...

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driven conversation our guest speaks about why turning a mirror on yourself and consistently self-assessing is the key to career longevity. This involves taking a hard look at your interests, your skills, the types of people you want to serve, and what superpowers...

The big question we unpack in this episode is... what does your community really want from you? And we're not talking surface-level stuff like abs... What do they really want out of the time they've sold to you?   Today's episode features a marketing consultant for health & wellness entreprenuers, focused on helping wellness brands grow and learn how to effectively market their businesses.    But...

Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training program? Maybe you've mastered one skill that you want to share.   If you're wondering what the steps are to producing something that could be accredited by an organization like ACE, then press play on this episode, where Shay continues her conversation with Ch...

Being a good trainer is really about relationship building, but to built strong, meaningful, heartfelt, and impactful relationships (as we all should strive to!) it means we have to play a number of roles really well at the same time.   We have to be a coach, an educator, a motivator, but also a DJ, an MC, and more!   Aside from the difficulty of being able to do all of those things well, it can a...

This episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they really break down what it means to be a group fitness manager, and demystify this very important role at any fitness facility.   This week Staci talks about going beyond the numbers and the six things to look for when reviewing instructor performance that can't...

In this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven't really touched on before... and yet it was one of the most vital - albeit mysterious - roles of any club or studio.   We know that if you are a studio owner, you may be performing this role yourself. OR if you're looking to hire someone to fill this position, where do...

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don't do it. We also don't believe that it's due to a lack of motivation. We believe it's because they don't feel seen.   The decision to purchase fitness classes is so different from the decision to purchase anything else. It's an emotional decision that causes someone t...

This episode features a fitness business owner and long-time FCM podcast listener who reached out to us through our website, expressing gratitude for pod and asked if he could be a guest on our show. It's not often that we get a request like this, and we had a couple of spots open on our recording schedule, so of course, we said "Why Not." Shay took the discovery call and thought that since we are...

Knowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We've been there! One of the reasons it's so hard is because each of us in this industry, and especially you, because you're listening to this show- take what you do seriously and are so passionate about helping as many people as possible, and often, because we think chargin...

We believe that the future of fitness is experience. You've heard us AND our guests say it in many different ways on the show- that what's most important is the emotional connection that you're making with your clients.   We're both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and meaningful. That's because, for most people, fitn...

We believe that the future of fitness is experience. You've heard us AND our guests say it in many different ways on the show- that what's most important is the emotional connection that you're making with your clients.   We're both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and meaningful. That's because, for most people, fitn...

Building a strong team is essential to running a profitable fitness business, but it's also one of the hardest things to do, and that's because often, we're going about it in the completely wrong way.   Luckily, the fix is not only easy, but also incredibly empowering, and once you get it locked down, you'll find that every single action and decision you make in your business will become easy and...

A trainer is not just a trainer. We're so much more than someone who gets certified to move others through a series of exercises safely. Deep down, we know that we also have the potential to step into a role where we can have such a more significant impact. Because the truth is that fitness, especially a group fitness class, is one of the few things we can do in our modern society that feeds the s...

Our guest today shares some insane statistics. Women business owners make up 44% of small businesses in the US. But only bring in 4% of small business revenue. Only 12% of those women break 100k. Only 2% break 1 million. The way she sums up these statistics is this: women are facing entrepreneurial poverty of time, energy and money. They don't have time to do the work that is meaningful and moves...

Brace yourself for part two of this epic conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but,...

Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but, as y...

The more we learn about the fitness industry, the more we realize how incredibly complex it is. The messages that the average consumer receives from the media, beauty culture, diet industry, fitness industry and even holistic wellness trends can be confusing and contradictory. Especially for women.   Shrink yourself, but take up more space. Lift heavy to get strong, but don't get too bulky. Fit an...

We're so glad you're going to play this episode. This is a really powerful conversation that Barry had with a friend and colleague who runs the Fitness Business Asia Podcast, and what you're going to hear in this chat are some really actionable takeaways on how to develop the culture of your business, which should be the #1 thing that you invest in, because the strength of your culture has a direc...