Barry & Shay Kostabi: Brand Strategist + Experience Designer

The Fitcarma Podcast

Health EN ↓ 227 episodes

The Fitcarma Podcast is for fitness studio owners who are ready to make the leap from being a business to becoming a brand. Each episode explores what it really takes to build a fitness brand people feel, trust, and choose on purpose: from sharper positioning and stronger messaging to better class experiences, team alignment, and long-term loyalty. If you want to stand out in a crowded market, create a more memorable client experience, and build something people come back to for more than just the workout, this show is for you.

Author

Barry & Shay Kostabi: Brand Strategist + Experience Designer

Category

Health

Podcast website

www.fitcarma.com

Latest episode

Jul 9, 2026

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Episodes

FCM 027: How to Build a Following as an Instructor with Natasha Marshall Bean 20.04.2018

Its one of the things we are most concerned about as fitness instructors. Whether its at your studio or online (social media), my guest, Tash Marshall Bean, lays it all out for us. It may not surprise you, but building a following is not about being the biggest, best, or strongest, but ultimately reflects on […] The post FCM 027: How to Build a Following as an Instructor with Natasha Marshall Bean...

FCM 026: Making Your Class Both Challenging and Fun with Pam Blum and Karen Glooch 13.04.2018

  It can be difficult to know where to draw the line between making classes fun but also challenging. The solution is not an easy answer. Everyone has a different idea of what is challenging, as well as different ideas as what is considered fun. How do we go about developing a class when everyone […] The post FCM 026: Making Your Class Both Challenging and Fun with Pam Blum and Karen Glooch appear...

FCM 025: How to Create Your Own Class with Shay Kostabi 06.04.2018

You've been teaching for a long time and have mastered the method that you teach. You feel ready to create your own class. Or, you're a studio owner looking to create a class. Where do you start? What is the process like? What should you focus on? Shay Kostabi, an internationally recognized consultant who has […] The post FCM 025: How to Create Your Own Class with Shay Kostabi appeared first on Fi...

FCM 024: How to Develop Your Own Workshop with Victor Chau 30.03.2018

  Teaching fitness is such a fulfilling experience. It's so rewarding to watch others change physically, mentally, or emotionally in front of you. However, we have the opportunity to take it to a whole new level of depth when we begin teaching workshops. In a workshop you have the freedom to go to a level […] The post FCM 024: How to Develop Your Own Workshop with Victor Chau appeared first on Fit...

FCM 023: How to Survive and Thrive in the Fitness Industry with Doris Thews 23.03.2018

What does it take to go the distance, endure and succeed long term as a Fitness Professional? One word… Reputation. Learn the tips and tools that are needed to develop and maintain a solid reputation. Doris Thews of TeamThews.com breaks down what it means to develop a solid reputation. What You'll Learn: – What 3 […] The post FCM 023: How to Survive and Thrive in the Fitness Industry with Doris Th...

FCM 022: Top Tips on How to Pitch Your Brand to Publications with James Patrick 16.03.2018

I began this episode intending to help fitness professionals similar to myself develop themselves as fitness models. With the help of my guest, fitness photographer, James Patrick, this episode became a full guide on how to build your brand on a broader scale. He offers several tips on how to get started, how to create […] The post FCM 022: Top Tips on How to Pitch Your Brand to Publications with...

FCM 021: How to Protect Your Body as a Fitness Professional with Dr. Jen Esquer 09.03.2018

As fitness professionals, we often put our body through incredible lengths of wear and tear. The ugly truth, however, is that our body is our livelihood, instrument, and most important tool that is often taken for granted until its abilities are taken away. Dr. Jen Esquer, a Doctor of Physical Therapist, personal trainer, pilates instructor […] The post FCM 021: How to Protect Your Body as a Fitne...

FCM 020: 10 Steps to Making Your Fitness Class a Life-Changing Experience with Cara Bradley 02.03.2018

Every one of us in the fitness industry is ultimately in the business of changing people's lives. Many of us strive to not only give our clients an incredible workout, but also have an impact on them emotionally, or even spiritually, to help them in their lives outside the room. In this episode, Cara Bradley […] The post FCM 020: 10 Steps to Making Your Fitness Class a Life-Changing Experience wit...

FCM 019: Setting Your Studio Up for Growth & Success Post-Launch with Saloni Kantaria 23.02.2018

Once you launch your studio, you're going to want to see it grow quickly and steadily. Saloni Kantaria has grown an incredibly successful studio and is looking to open another in another country. In this episode she shares her incredible techniques that has allowed her to establish a very close relationship with her clients. These […] The post FCM 019: Setting Your Studio Up for Growth & Success P...

FCM 018: Targeting Your Fitness Marketing for Results with Kelly Coulter 16.02.2018

This episode is the second in a series of two episodes focusing on marketing specifically for the fitness industry. Break away from the feelings of intimidation when we think of the task of marketing! In this episode we take a deeper dive into specific and effective marketing techniques that you can use to create a […] The post FCM 018: Targeting Your Fitness Marketing for Results with Kelly Coult...

FCM 017: Mastering the Fitness Marketing Basics with Debra Atkinson 09.02.2018

Marketing. We all know it's important, but where on earth do we get started? It's such a broad topic that many of us can find intimidating to take on and master. With so many avenues to explore when it comes to marketing, it helps to have some general guidelines to help us get started. This […] The post FCM 017: Mastering the Fitness Marketing Basics with Debra Atkinson appeared first on Fitness C...

FCM 016: How To Perfectly Prepare For and Pass Your Certification Exam With Kathryn Russell 02.02.2018

It's the big question that stresses out so many- how do I study so I'm successful on my certification exam? In this episode I talk to Kathryn Russell, the Education Manager at the NSCA. She's an incredible intelligent woman, and an amazing educator. The tips that she gives away in this episode are going to […] The post FCM 016: How To Perfectly Prepare For and Pass Your Certification Exam With Kat...

FCM 015: All About Getting Adventurous and Teaching Internationally! 26.01.2018

How adventurous are you? The fitness revolution is sweeping across the world. I'm hearing of more and more opportunities for instructors to teach all over the world. Listen as I sit down with some other international instructors and talk to them about the challenges and the benefits that they've experienced from teaching abroad. When you're […] The post FCM 015: All About Getting Adventurous and T...

FCM 014: How to Create a Sustainable Career in Fitness with Barbara Brodowsky 19.01.2018

Have you thought about what your career will look like in ten years? Will you want to be doing what you're doing right now? In this episode, learn how to build a long and sustainable career for yourself. My guest (with over 30 years of experience in the industry!) reveals some incredible tips to make […] The post FCM 014: How to Create a Sustainable Career in Fitness with Barbara Brodowsky appeare...

FCM 012: 12 Hacks to Supercharge Spotify for Your Classes 12.01.2018

I'm a big fan of Spotify- and I didn't used to be! Whatever your preference is for playing music in your classes, listening to these pro tips on how to use Spotify could completely change the game when it how you find new music and make your playlists. As we know, music is the driving […] The post FCM 012: 12 Hacks to Supercharge Spotify for Your Classes appeared first on Fitness Career Mastery .

FCM 011: Mastering Counting and Cueing to Music 05.01.2018

Many popular fitness classes today are taught to the beat of the music. Those of us that have tried know that this is no easy task! How do we hear the beat of the music? How do we know and anticipate when the music will change? How do we cue our class to the musical […] The post FCM 011: Mastering Counting and Cueing to Music appeared first on Fitness Career Mastery .

FCM 010: Discovering the Best in Yourself with Jennifer Johnson (SpaceCycle x Mercedes-Benz SpaceTalk) 22.12.2017

To continue to excel in our fitness careers means discovering the best in ourselves. We all know this can be a challenging and even intimidating task. That's why in this special LIVE episode from Beijing I speak with Jennifer Johnson at SpaceCycle's SpaceTalk, presented by Mercedes-Benz. As an incredibly successful professional dancer, choreographer, personal and […] The post FCM 010: Discovering...

FCM 009: Finding Confidence As A Newly Certified Instructor with Melissa Coley 15.12.2017

When you first become a newly certified instructor, the excitement can wear off fast when the daunting reality of actually teaching in front of others presents itself! How do I tap into confidence when I don't have any yet? How do avoid internalizing apparent judgments from my students because I'm new? Is it ok to […] The post FCM 009: Finding Confidence As A Newly Certified Instructor with Meliss...

FCM 008: Why You Should Treat Yourself Like a Business with Danielle Pascente-Hall 08.12.2017

If you work with your own personal training clients or come in to teach classes at a studio, it's easy to just perceive yourself as just one person and not a business. After all, aren't businesses entities with often physical locations and multiple employees? While this may not be the case, it doesn't mean that […] The post FCM 008: Why You Should Treat Yourself Like a Business with Danielle Pasce...

FCM 007: What You Need to Know Before Opening Your Studio with Ninette Wassef 01.12.2017

I've interviewed many people in the podcast so far that are far along on their path to success. Today, I speak with someone only a few steps ahead of where you may be right now. Six months ago, Ninette Wassef opened her first fitness studio, after having come from a career as a lawyer. In […] The post FCM 007: What You Need to Know Before Opening Your Studio with Ninette Wassef appeared first on F...

FCM 006: How to Become an Overnight Success with Alex Silver-Fagan 24.11.2017

We all see those fitness superstars who have thousands of followers, are featured in all the top publications, and seem to have sponsorships thrown at them from countless companies. How do they achieve it? It sometimes seems unattainable. Well, in this episode I talk with Alex Silver-Fagan on how to become an overnight success. She […] The post FCM 006: How to Become an Overnight Success with Alex...

FCM 005: Mastering Effective Cueing and Coaching 17.11.2017

Learn how to master keeping your clients engaged and motivated through your cueing and your coaching. Learn to utilize the "bubble" concept to keep your clients in the zone so they can get the most out of their workout and have an enjoyable experience. Learn different learning styles that you can utilize in your coaching, […] The post FCM 005: Mastering Effective Cueing and Coaching appeared first...

FCM 004: How to Develop a "Persona" with Shay Kostabi 10.11.2017

Developing a persona is something that I believe is directly related to your success as a personal trainer or group fitness instructor. Think of it as a means to separate yourself from what's going on in your life outside the classroom, and also separate yourself from some of the things that could easily distract us […] The post FCM 004: How to Develop a "Persona" with Shay Kostabi appeared first...

FCM 003: 10 Tips to An Amazing Client Experience with Kara Griffin 03.11.2017

In this episode we talk with Kara Griffin of Feel This about her top ten tips to creating an amazing client experience. These tips are great to listen to as a personal trainer, group fitness instructor, and great to keep in mind as a gym or studio owner as well! Be sure to check out […] The post FCM 003: 10 Tips to An Amazing Client Experience with Kara Griffin appeared first on Fitness Career Mas...

FCM 002: Becoming a Fitness Professional- Part 2 of 2 with Jonathan Goodman 27.10.2017

In this episode we talk with Jonathan Goodman of the Personal Trainer Development Center on the next steps to take as a trainer after getting your certification- answering questions like where to look for work, how to get clients, how to structure training packages, and how to make sales. This is a great episode for […] The post FCM 002: Becoming a Fitness Professional- Part 2 of 2 with Jonathan G...

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