Soft Tissue Treatment Revolution with Dr. Matt Maggio

This was our first week being back opened in our clinic after deciding to stay shut down for the past 8 weeks. My clinic is still under the designation of being an essential business, but we wanted to do our part to help flatten the curve and stay closed during the COVID-19 outbreak. After about 5 weeks we were anxious to get back, had a lot of patients reaching asking when we were going to open,...

In the second episode of our Q & A series, we brought in Steve Singleton, who is an LMT for over 12 years that was one of the first members of the Soft Tissue Revolution. Steve has been mentored and trained directly by Dr. Maggio for 8 months now and has learned a lot over that time and wanted to share some of his insights and lessons being part of the revolution. So in this episode, we ask hi...

We are living in some truly chaotic, frustrating, and worrisome times. COVID-19 has completely shifted and altered the way we live our lives, run our businesses, and interact as humans. None of us were expecting this, none of this is anyone's fault and many people are worried about not only losing their businesses but losing their ability to provide for their families and their own livelihood. We...

During my time away from the clinic and during the lockdown from the COVID-19 virus I have had some amazing opportunities to talk with many massage therapists about their practices, their worries, their businesses, and the changes they want to make in the world.  I have really learned a lot and it continues to solidify my stance on the importance of good hands-on soft tissue treatments being...

"You will never understand the pain of ignorance...Until it happens to you." Over the past few weeks in the COVID-19 crisis, I have been trying my best to be a truth-teller about what is going on, actually looking at the numbers and interpreting the data. I have really shied away from looking at the data emotionally and sticking more to logical interpretations.  There are a lot of people out...

The world as we knew it will never be the same...  A lot of what has happened with the COVID-19 pandemic is completely out of our control, but we must pay attention to the new way the world will be and begin the process now to adapt and change the way we run our business and deliver treatment...  or fall flat on our faces and lose everything you worked so hard for.  In this episode,...

Throughout the lockdown from the COVID-19 pandemic, I have had a lot of opportunities to connect and talk with a lot of other soft tissue therapists out there, specifically massage therapists of what they are worried about, shifting their business model and areas of business they struggle with the most. There are an alarming amount of deniers out there that falsely believe that their business will...

I have been spending the past few weeks having conversations with other soft tissue practitioners, specifically massage therapists about what is happening and what they think will happen in the post-COVID-19 world. Many people are scared, frustrated, sad, pessimistic and just going crazy from not being able to do the work they love and also dealing with the long-term financial consequences. &...

As we drag on further in the chaos and times of uncertainty that is our new reality from the COVID-19 epidemic there are going to be lots of so-called experts out there trying to guide and instruct you on how to pivot your business. Some of this is good advice, some of it is garbage and some of it is somewhere in between. I recently had a few questions posed to me and was asked my take or opinion...

I have been spending the past few weeks trying like hell to be a voice of truth, reason and full transparency about what is happening with all the chaos of COVID-19 and what the market will look like once things settle down. Some have listened, others stayed in denial and the rest are just going to wait and see how it plays out. Here’s the hard reality: The entire massage business and really every...

We are now full-blown in the middle of this crisis and it really is a crisis we are all experiencing. Whenever there is a crisis there are always opportunity vultures out there trying to sell some type of program or transformation to help fix everything. These people make lots of lofty claims and give you business "advice" without any real data about what is going on in the market and what to expe...

I don’t know about the rest of you but I have only been out of normal life and working for two weeks, but it feels like it’s been forever. I have found myself with more time on my hands than I ever could imagine and like a lot of you, I wasted the first few weeks sitting around and feeling sorry for myself. I got into bad habits, I slept too late, ate shitty foods and had more to drink than I real...

We are just beginning to see the ramifications of what the COVID-19 is going to do our personal lives, our business and the way we interact as a human species. Nothing like this, especially at the full-scale level of how it is effecting EVERYONE ever happened during our lifetime. In this episode I give some real talk about the harsh reality that is going on, helping you come to terms with the fact...

Never in history has everyone been really focused on their overall health and wellness. People are starting to wake up on the importance of taking care of their health from all aspects.  Nobody wants to be in the “high risk” category that makes them immune-compromised and once the dust settles on all this pandemic they will begin to re-evaluate what their true priorities are.  There is g...

Over the last few episodes of the podcast, I really went deep on the reality of what is going on in this situation, coming to terms with things are going to change and the only mindset you must have.  Now that we got all of that out of the way it’s time to get into the tactical side of altering your business and practice once all this settles. If you think things will just go back to how they...

Usually, when I hear someone talking about mindset in life and business I slowly roll my eyes and prepare myself to be sold some type of life coaching or transformation.  People selling that type of offer are usually preying on those that are weak-minded and think if they go to some magical retreat, think in abundance and just manifest it that all your dreams will come true. Don’t fall prey t...

As I covered in the last podcast we are in the craziest and most chaotic times that we have never experienced in our lives. When there are chaos and uncertainty we can really start to spiral out of control. Many of us are afraid, frustrated, annoyed and really worrying about not just the survival of our business, but even our own survival.  This is some dark and scary times. We tend to focus...

The world we knew no longer exists. We have never seen or experienced anything like what is going on right now. People are full of panic, fear, uncertainty and are downright afraid of what will happen. When there is uncertainty it creates some much chaos, leading to high levels of pressure and noise. On this episode I get right down to some real talk and challenge you to actually sit down and figu...

I had to take a hiatus from the podcast last week as the rigors and challenges that come with still running a very busy clinic got the best of me. I wanted to pick back up this week and call anyone out that believes that their business "is all good and has no problems," that are currently living in fantasy world. There are always opportunities for your business to be better, grow more and many hol...

I am AMAZED at how many people I talk to there about their business, practice and even skillset go along the line of, "I'm all good." None of us are good, there is always more room for improvement and ways to make your business and practice even better. One way I go over in this show was a fundamental pricing lever in your business that you aren't taking advantage of...  This is an understand...

It's not easy doing what we do, delivering the best treatment possible, trying to manage a business and often dealing with some really difficult patients. We get beat up, not just physically, but mentally and on a spiritual level. I have shared some of my struggles over the past few months and it really put me in quite a rut. When this happens it feels like the whole world is just giving us the mi...

I don't know if you have noticed this as much as I do, but it seems every person out there is some type of coach or self-proclaimed "guru." I see my social media feed littered with these "imposters" saying they are the new and greatest thing out there, but if you actually do some research on these people they aren't worth a damn.   Over the years I have spent and in all honesty wasted A...

On today's show, I open up and share my 3 biggest business mistakes/failures, which has caused me a lot of anxiety and lost me well over 100k over the years. When we encounter mistakes/failures in business we can go two ways: 1. We can let it mess with us, give us grief and keep us from growing. This is what happens when we dwell on the past, the past is the past and we can't change it. Sitting in...

On today's show, I dive right into the urgent need to raise your prices and why you shouldn't feel bad about it on any level. Also, give some good strategies to know if you effectively raised the prices and finish up with how to deal with those that complain.  Money is always something that is reactive for everyone involved and something we all struggle with from time to time. If you are the...

Anyone of listens to or follows this podcast is more than likely someone that is practicing some type of manual treatment methods. I have said before that hands-on treatment is the most superior musculoskeletal treatment out there, nothing else is even close.  The hard reality is that we all have a certain window to work, make money and not have our bodies breakdown on us. Some last longer th...