Soft Tissue Treatment Revolution with Dr. Matt Maggio

Price is what you pay for something, value is what you truly get. There are many potential patients out there lurking that are always looking for the best deal or cheap solution to their injury. The problem with a cheap solution is the solution part, it won't solve anything. People that are always only concerned about price and getting the best deal are honestly the absolute worst, if you let them...

We have officially made it onto season 2 of the Soft Tissue Revolution Podcast. After a month of for the holidays I am back at and fired up as ever when it comes to learning the good and bad of what to learn from experiences with other service based business. Recently I had the experience of going to a local SuperCuts establishment to get my haircut and was blown away at all the good and bad lesso...

The title for this podcast really just speaks for itself. We live in a world full of false promises, gimmicks, miracle cures and more potions and gadgets then we can even keep track of. Patients that come in are already truly skeptical and I don't blame them at all. Conviction and truly believing in the product or service you provide is the key component in helping lower down people's guard. Now i...

It's that time of the year where everyone is running black friday deals, discounting their services and really just de-valuing the treatment/services they provide. We all get sucked into this vortex every year and all it does is hurt our business in the long term. If you are trying to compete solely on price you will lose out to the big companies every time, leaving you broke, frustrated and reall...

On this show, I am back and feeling nice and energized after being out of the office for over a week recovering from a back injury. We have all been here: You see a post from absolutely crazy person on social media, in a forum or even see one of their marketing pieces, which triggers a quick response right away of feeling like you want to vomit. The problem is we end there, we don't say anything,...

I went off my normal schedule this week as it seems like my practice, my business and my life all seem to take quite a big hit over the last few weeks. This culminated last week when I flared up a disc injury in my low back that has left me pretty incapacitated for the last week. It seems like everything just kept getting piled on me and then the universe decided to make sure I was really ready to...

In this episode I get into the idea of the importance of being a leader for your patients and not being their friend. I made this mistake for the early part of my career and it really goes into our own human nature of just wanting to be liked by others. It is even harder to want to be liked when providing an selling a service, but if you try to be a friend to your patient, instead of a leader, it...

On the newest installment of the podcast, you all get to hear my frustrations and take homes from just sitting through state-mandated continuing education requirements. After being in a room for two days straight and being exposed to some of the teachings that are out there I came to the conclusion that I already knew...  The ONLY practitioners that are going to really get people better are t...

On today's show, I get right into it regarding the idea of discounts and de-valuing your own services. Not only is it bad for you, but its actually really bad for your patient's as well. Hear me out on this one and hopefully, I made some good points about the importance of charging accordingly and not feeling bad about it. Please consider joining our ’Soft Tissue Revolution’ community on Facebook,...

In this episode, I get right into it and call out anyone out there that thinks their elbow is a good tool to use for treatment, as well as any technique/treatment system out there that encourages that. Hope you enjoy the show! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so mys...

On today's show, I get right into and make a very STRONG point on deciding if you need to keep doing more training and "investing" more time and energy into getting better at your treatment or technique. Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook c...

On today's show, I jump right into the concept of the importance of using social media to effectively grow and market your practice. It truly is an amazing tool and something we all need to use more to market our business. The problem many people run into is that they want to "swear" off social media completely due to all the negativity and addictive nature of it all. I definitely agree with that,...

We are ALL guilty of having a bad relationship with money, talking about it can always stir up a wide array of emotions and our own messed beliefs can come out when trying to figure out how much to value our own treatments. In this episode, I go in-depth about changing your relationship with money and your own mindset so you can get paid accordingly for all the VALUE you provide to your patients!...

In this episode, I get right into regarding trying to have a real conversation with yourself on the type of practitioner you want to be and being okay with making the decision going forward. Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do say so myself haha) on Facebook covering topic...

On today's show, I get right into something we all need to hear... Stop hanging all your certifications on your wall or adding lots of letters after your name... The patient's don't care and all it is doing is pumping your own ego. I had to learn this the hard way my self and get my ego smacked around to come to my senses and start focusing on just getting the patient better! Please consider joini...

On this episode, I don't hold back at all and give some real-world and a formula to run through in your own brain to determine if the technique/treatment you are using or learning about holds any truth.  We live in this world of instant gratification and immediate results that are perpetuated by all these self-proclaimed "Gurus" out there or modern-day snake-oil salesman as I like to fondly refer...

On this episode I dive deep into many aspects of trying to do our best to help as many people as possible, it's why we all got into this profession in the first place. Over time we end up taking a lot of nonsense and B.S. from patients on many levels, which only leads to more frustration and poor outcomes.  At our core, we truly want to help as many people as possible, but you can't help ever...

I have talked about and brought this topic up a few times on the podcast, but it is one worth visiting again. We live in a day and age where we need to be able to stand out from the crowd, having something truly unique to offer and present our treatments as a solution-based approach. We worry way too much and burden our brains with trying to treat the whole body, this leads to chaos and a lot of p...

On today's show, I get right into about a topic that we ALL struggle with... Being too invested emotionally in the outcome and results for our patients and in many cases caring more than they do. We are all guilty of this and it can lead to more anxiety and worry than we need as we fight like hell to get the patient to take care seriously and get better. I hope you enjoy the show and this topic re...

There are two types of data we collect when trying to see if the patient is improving with care: 1. Subjective ( Solely based on the patient's interpretation and their own data.) 2. Objective ( Solely based on things you can visualize, see or feel.) We are ALL guilty of relying too much on the subjective side of things and not getting enough real objective data to measure true progress. This can l...

One of the biggest lessons I learned in business and communication was a simple statement.... People buy based on EMOTION and justify it with LOGIC. As advanced soft tissue practitioners that spent the time learning anatomy, physiology and the complexities of the human body we all tend to sway towards the over-analytical side when selling and communicating with patients and it can lead to BIG prob...

On this episode I jump right into and don't hold back one bit on the topic of why doing events and lunch/learns is a complete waste of your time and people out there teaching/coaching you to do that are not the one's to take advice from! Please consider joining our ’Soft Tissue Revolution’ community on Facebook, where it’s a lot easier to engage as a group. It's an awesome group (if I do...

On today's show I get right into it and don't hold anything back. We live in a world of gimmicks, bells/whistles and a lot of treatment modalities that don't do much of anything, yet we still use and sell them to our patients. I ask a simple, but deep and profound question... If you were injured and in pain would you go to someone that does what you do and if you even believe in your own product.....

I am doing some personal coaching myself to help me get out of my own limiting beliefs, changing my mindset and trying to crush my comfort. The first challenge of this week was to ask and get hugs from 5 random strangers.... I was dreading this, but I got it done and a lot quicker than I expected... I also got some great lessons and insights as well! As always if you want to be part of the soft ti...

On our last episode I dove into a great topic and ruffled some feathers on if you are a Service Provider or a Solution Provider. I made a strong case for being a solution provider for many reasons. If you haven't listened to that one I highly recommend you do before listening to this one. On this show I lay out 3 steps to make that transition to being a Solutions Provider. As always if you want to...