Soft Tissue Treatment Revolution with Dr. Matt Maggio

Recently, I have been seeing some Massage Therapists I follow on social media announce that they are closing their practices after years in business. Most of their goodbye messages were heartfelt, and it sucks to see them unable to stay open. Something that I did notice in several of their announcements was that one of the main reasons they needed to close was due to the economy. I try my best to...

I recently had some Massage Therapists in my office for shadowing and training, and they watched me conduct a functional evaluation and present the client with a full treatment plan. Right before I went over all the costs of the treatment plan with the client, I let them know that I do offer a full money-back guarantee on all my treatments, which led to numerous questions afterwards from the provi...

In this episode, I explain why there are many potential new clients out there who can definitely afford your treatments; they don't have enough time to come into the office for a long session. -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half an...

In this episode, I answer a question from a massage therapist who is having trouble with a client who wants them to fix multiple problems in a single session but is unwilling to book a longer treatment time. The question came from Nick from Texas, who is in year 11 in practice and focuses on helping people who are injured and in pain. The question was… “ I have had several clients over the years w...

I see Massage Therapists on social media sharing and talking about how their practice is fully booked, and they aren’t taking on any new clients, which I know came from years of hard work and dedication, but what if getting to the point of a closed practice is one of the most selfish things you can do as a provider? I share my perspectives on all of that in this episode! -------- We just launched...

In this episode, I answer a question from a Medical Massage Therapist in Georgia who is trying to decide whether to start accepting insurance in their practice. The question came from Scott from Georgia, who is in year 7 in practice and has advanced training in Medical Massage and focuses on helping people who are injured and in pain. The question was… “I got my Medical Massage certification this...

In this episode, I decided to do a bit of a rant from a moronic conversation I had with a massage therapist this past week, when I asked them what treatment method they preferred to use most that produced the best results for their clients, and they responded with a two-page list of everything they do and try on their clients. The worst part was that this provider couldn’t figure out why they were...

In this episode, I answer a question from a Massage Therapist in Missouri who wants to switch over to a shorter treatment session that focuses on helping chronic pain, but is having trouble getting their current clients to be open to a shorter treatment time. The question was… “I have been watching your content for a few years, and it makes perfect sense to me that doing a shorter treatment time i...

In this episode, I issue some caution on outsourcing your marketing and social media management to an agency that will more than likely be a giant waste of money for you, which I know from firsthand experiences myself, and essentially wasting well over 50k! -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the firs...

In this episode, I answer a question from a massage therapist in Pennsylvania about why I never take on a client in acute pain who is trying to find relief as soon as possible. The question came from a Massage Therapist named Charles from Pennsylvania, who is in year 10 in practice, where he focuses on injury and pain treatments. The question was… “ I have a pretty steady and busy practice, and mo...

In this episode, I hit you with a real talk that if you can truly help solve someone’s problem, you have a duty and obligation to sell to them and should never feel pushy or sleazy. -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double...

In this episode, I answer a question from a massage therapist from Washington who is struggling with trying to stop treating a client in their practice that never listens to advice on how to get better and blames them for still being in pain. A question came from a Massage Therapist in Washington who has been in practice since 2018 and specializes in working with clients who are injured and in pai...

In this episode, I discuss the importance of being a truth teller to your clients, which produces better results for them and gains you the highest level of respect! -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in half and easily double your income so...

In this episode, I answer a question from a Massage Therapist from Pennsylvania who is struggling in trying to stand out from other providers in their area and not get lumped into a general label of being just like all Massage Therapists. -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning...

In this episode, I hit you with a real talk on the reality that if you can help fix a client’s pain in 20 minutes, that might take another provider at least 60 minutes, that you are, in fact, 3 times more valuable and should charge accordingly! -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in lea...

In this episode, I got a chance to talk to a massage therapist from Connecticut who is struggling to attract higher-quality and better-paying clients despite having over one-hundred five-star reviews and trying several forms of marketing. It’s a longer episode, but filled with a ton of practical ideas and strategies that you can also implement into your practice. I hope you learn something new and...

In this episode, I share a huge mistake I made early on in my career when trying to successfully treat injuries and chronic pain, of looking for the one type of treatment and one structure causing all the dysfunction and pain presentation.⁣ ⁣ 𝐈 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 :⁣ ⁣ 𝘞𝘩𝘺 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘤𝘢𝘶𝘴𝘦 𝘢𝘯𝘥 𝘰𝘯𝘦 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘵𝘰 𝘶𝘴𝘦 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 𝘮𝘺 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 ?⁣ ⁣ 𝘛𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘸𝘪𝘵𝘩 𝘣𝘦𝘪𝘯𝘨 𝘵𝘰𝘰...

In this episode, I go on a bit of a rant on why trying to do a little bit of everything in your practice is actually causing you to get lackluster results and the power that comes from being a true specialist and getting so damn good that nobody can ignore you or compete with you in your area! I cover the following: Why you can be anything you want, but can’t be everything. If you are for everyone...

Every time I go on the interwebs, there seems to be an ongoing battle between manual therapy providers as to what is the best and most effective treatment method to apply to a chronic injury, with the hopes of getting long-lasting pain relief, with each provider believing their treatment to be superior and that any other provider is absolute garbage. In this episode, I dive into the concept that a...

In this episode, I answer a question from a Massage Therapist from Michigan who is having trouble getting clients to continue care and get on a maintenance program, mostly feeling like they are being pushy and coming across as salesly.⁣ ⁣ 𝐈 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ ⁣ Understanding why selling something that can help someone isn’t pushy or greedy.⁣ ⁣ The importance of ongoing and continued care.⁣ ⁣ Ti...

 In this epsiode I share an important lesson that took me years to fully understand: clients don’t care what certifications or treatments you use; they just want to know that you can fix their problem! -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first step in learning how to cut your treatment times in ha...

In this episode, I share some strategies and tactics I had to learn the hard way over the years from so many mistakes of getting the client to not focus so much on how much the treatment costs, but instead on whether I can actually help fix their problem. -------- We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method. It is the first...

In this episode, I answer a question from a Massage Therapist from Texas who is struggling to figure out what kind of content to make to help them reach the type of clients they want to work with.⁣ ⁣ 𝐓𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐰𝐚𝐬…⁣ ⁣ “ I am in year 5 of owning my own business, and it just isn’t growing as fast as I would like, and I often find myself taking on some clients that I don’t want to work with, just...

I had one hell of a week dealing with some potential clients who were a giant pain in the ass and ended up being downright rude. It took all my willpower not to respond in anger, which was a huge win for me because my internal voice wanted to let loose on them! In this episode, I want to share an important and transformational concept that took me way too long to learn… The clients you say no to a...

This episode is part four in our four-part series on how to recognize and properly address when clients object to going through the treatment process and make excuses for why they can’t commit to getting their problem fixed.⁣⁣   𝐈𝐧 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐈 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣⁣⁣ ⁣ ⁣𝘙𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘺𝘱𝘦𝘴 𝘰𝘧 𝘐 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘦𝘹𝘤𝘶𝘴𝘦𝘴 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘵𝘦𝘭𝘭 𝘺𝘰𝘶.⁣ ⁣ 𝘛𝘢𝘤𝘵𝘪𝘤𝘴 𝘵𝘰 𝘰𝘷𝘦𝘳𝘤𝘰𝘮𝘦 𝘵𝘩𝘦 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘰𝘧...