Soft Tissue Treatment Revolution with Dr. Matt Maggio

In the last episode of the podcast where I am showing the frameworks, we created to help massage therapists how to easily double their income, without working any harder or burn out by introducing how to increase your capacity by cutting your treatment times in half.  Throughout these episodes I have done some deep dives on changing your mindset, getting you to become a problem solver, and wr...

Over the last two episodes, I have been sharing the frameworks to help a solo massage therapist learn how to easily double their income, without working any harder or getting burnt out.  In the third part of the series, I am going to dive in deeper to the treatment system that I have created over the past 10 years to allow massage therapists to cut their treatment times in half, so they can s...

In the last episode, I shared the importance of shifting your identity from just a massage therapist to being a soft tissue injury specialist. Once you make that change in your mind the next step is to do the work to start being a problem solver for your client's injuries so you can start fixing them for good, with working a hell of a lot less physically.  In this episode, I am going to show...

In the last episode, I went in deep about where I see the massage profession in the next 90 days and made some predictions based on facts that don’t look to good for the future of traditional massage. Here’s the truth, the recession is coming and COVID isn’t going away anytime soon. Luckily over the past two years, I have been developing a new treatment system and method that is and will actually...

I made a podcast a few months back on May 14th, 2020 giving my predictions of where the massage industry was going to be in the next 90 days, it was pretty grim and not hopeful, unfortunately, a lot of what I predicted is and has come true. Recently I got a second follow-up question from a member of the soft tissue revolution about where I see it going now and the road ahead. In this episode, I gi...

I was just getting ready to record a new podcast episode on what I see the massage profession looking like in the next 90 days, I even took 3 pages of notes! Just before hitting the record button, I got a message on LinkedIn from a massage therapist about why they are thinking about quitting the profession, who is to blame, and flat out playing the victim card.  Here's the hard reality, it's reall...

When a client doesn't get optimal results and out of pain in an unrealistic time frame it can often lead to the practitioner spending too much time blaming themselves. They then default to the idea that they just need to get more training/certifications in treatment to help deliver better results.  The worst part is all those so called-gurus and self-proclaimed "experts" selling treatment sys...

In our last episode, we covered the ins and outs of getting your client to warm-up to the idea of committing to a treatment plan with some tactics and strategies to set you apart from other practitioners out there.  All of the practitioners that follow and use The Peak Method have had success implementing those tactics, which in turn allows for better results for the client and better overall...

Let’s be honest here, one of the biggest struggles in delivering good and quality treatment to your clients is getting them to follow your treatment plan, allowing you to fix their injury. The issue comes from the client not doing their part and following your treatment recommendations.  Getting clients to commit to a treatment process ends up being a nightmare for most therapists and can lea...

I connect with lots of other hands-on practitioners, specifically massage therapists from all over the world. Once we start to engage in conversation it usually goes right into the questions of what techniques do you use and what is your training. It seems we are all engrained in that and want to compare ourselves to others to see where we stand.  I have encountered a wide array of practition...

Marketing and sales are always the lifeblood of your business, without both, your business will never actually survive or ever have a chance to thrive. When problems hit, just like the one we are all in right now with COVID pandemic we tend to go into retreat mode and pull back on the marketing and sales side of our business.  I have made that mistake as well with our own clinics, especially...

I have to be honest today and let you all know I lied to you a few weeks ago when I said I was going to stop talking about COVID and get back to more important things, but after some careful reflection and look into our own practice and other clinics I work with I have begun to flip the script on COVID.  We have all been looking at the negative side of what COVID has done, not only to your bu...

I know we are all sick and tired of hearing about COVID, talking about COVID, and dealing with all the problems it has caused in our life and business. I am over it as well and have come to terms that it won’t be going away anytime soon and the fallout from all of it will be felt for at least the next year. The world has gotten crazier, more hectic and I definitely think it's going to get a lot wo...

We all know COVID has done a lot of destruction to our business and how we live life and the worst part of it all is that it’s really not your fault. COVID itself was bad enough, but the big problem is going to come over the next 6 to 12 months with the economic fallout we will all face, this is what concerns me the most for the massage industry going forward and people aren’t looking at the long...

I am in Florida, which as of the recording of this podcast on July 15th, 2020 we are now considered the new COVID hotspot, we even broke a record for new cases in a single day, way to go Florida! I have always been one to look at facts and real data and all the numbers and what is going on really don’t add up to all the panic and mania, but what I realized is that this is completely out of my cont...

I have been very outspoken since the COVID-19 outbreak on how it was a damn shame that massage therapy was labeled as non-essential, even though I truly believe that good quality functional-based hands-on soft tissue treatment is clearly the superior method for helping fix an injury, unfortunately, the rest of the world doesn’t think that at all.  So now we need to figure out why this is the...

I have to be fully honest and transparent with all of our listeners, you know I have always been a truth-teller and here’s my truth: I believe in massage therapists more than they believe in themselves. People ask me all the time why I believe in them so much, especially since I am a chiropractor and all, and I was recently on a video interview with two massage therapists talking about lots of thi...

I am getting tired of COVID-19 and I have been for quite some time now, but like it or not it isn't going away anytime soon. The more and more conversations I have with massage therapists the more this at the top of their mind and primary concern. I wanted to avoid talking about and just get back into normal life and talking about treatments, evaluations, marketing, and business, but COVID wants t...

Marketing really is the lifeblood of your business, along with sales. Without some good marketing, you don't ever get a chance to make any sales, without sales you don't get to stay open. Pretty much every massage therapist I talk with or coach always has marketing as one of their big struggles in business and really don't know what to do or how to utilize it correctly. Over the years I have perfe...

I was recently on a zoom call with one of the members of The Soft Tissue Revolution and was asked a very straightforward question on why I am giving all this information away for free and what my real goal was with all of this. When I reach out and connect with other soft tissue practitioners on LinkedIn I send a message that says, "I am looking to connect with other soft tissue practitioners that...

After spending the last episode airing out some of my grievances about what is going on in the world and calling people out for shaming others I decided its time to switch gears and rid myself of that negativity. I personally over the years have been a very self-motivated person, I didn't need a lot of hype and rah-rah to get fired up for the day and excited to get after that, I guess finding my p...

I decided to go a bit off format on this one and really just speak from my mind and hopefully help you learn from some mistakes I made when dealing with people throwing some hate and shade. There is a lot going on in our world right now, 99 percent off it we really have no control over. People are mad, sad, scared, hostile, and downright reactive in the "new" world we are living in. Many people ar...

Sales are the lifeblood of your business, without sales you don't get to stay in business for very long. The issue with sales for most of us is feeling fearful about it, feel bad for asking for money, and really don't want to focus too much on getting better at sales. Most soft-tissue practitioners just want to focus on delivering treatment, getting better at treatment, and trying to get more clie...

We are back at it for the 3rd installment of our Q & A episodes and these have been some of our most popular so far. In this episode, I go in-depth about the marketing system I use, the rules for marketing, how to market better, and have clear outcomes for your marketing. Whenever people come into my group the overwhelming majority say they struggle most with marketing and really don't know wh...

It’s been a while since I have done some motivation type of a podcast, so I figured it was time to bring one back. In this episode it might hit you right where you need it or it could make you pissed off and angry, either way it will be a good one to hear. The question I pose and reflect on is if you even really love what you do, have a true passion for helping others... If you aren’t sure, can’t...