Soft Tissue Treatment Revolution with Dr. Matt Maggio

One of my main focuses and goals of creating The Soft Tissue Revolution was to help people that are injured and in pain get access to quality hands-on soft tissue treatment, which is clearly the safest, most effective, and durable treatment option out there. I knew the group of practitioners best equipped to deliver those world-class treatments are massage therapists; not chiropractors, physical t...

I have been very vocal over the years and especially on this podcast about my non-wavering belief that the best treatment method to fix injuries and pain is with quality hands-on soft tissue treatment. I went all-in on that and know it is the truth, hell I even called this podcast The Soft Tissue Revolution, so I'm fully committed! I have been noticing a troubling trend for some time now, that has...

This was an impromptu podcast that came together during a coaching call with one of our Peak Method trained practitioners, Ari. We got on the topic of the importance of making sure you make your own health a priority as a bodyworker, being sure that if you are going to give health advice you need to practice what you preach and look the part. We also dove into the concept that not everything that...

I have been very outspoken over the last 1.5 years about how I truly believe that hands-on soft tissue injury treatment is by far the best treatment modality in the entire world. Better than traditional physical therapy, superior to a chiropractic adjustment (that is coming from someone with a chiropractic degree😮) and don't even get me started on why orthopedic surgeons just make things worse......

I promised myself a few months back that I wasn't going to talk about COVID anymore, yet here I am again talking about it! I have had more time lately to really just sit back and assess what is going on in the world, particularly in the injury treatment space, and have gotten new insights about the changes that can be made to use COVID as leverage to GROW and SCALE a massage practice. In this epis...

I am back at it this week for another episode of Q and A! Had a great question come up from someone on LinkedIn asking me about my take of muscles not firing correctly and not "activating" as they should. In this episode, I breakdown the reason behind the muscles not firing, dispel some myths of Upper and Lower Cross Syndrome and hopefully equip you with some knowledge so you can deliver high-qual...

A BIG mistake I made for many years, and still see almost every massage therapist make is putting their prices directly on their website. We have been trained to be honest and upfront about pricing, because clients are going to ask.  It took me a long time to realize I was making a huge mistake with this and it was costing me more money and potential clients. In this episode I dive deep into...

One of my favorite things to do is to connect with soft tissue practitioners from all over the world, even better when they reach out and ask for my advice on an issue that is bothering them. I got a great question from O'Jaria, a massage therapist from South Carolina, and wanted to use it on the podcast to help others struggling with the same problem. Here's the question: "Okay, so I’ve been a Ma...

I have always been a true student of human nature, looking to understand why people do the things they do and react in certain ways. Needless to say, the last year has been quite an interesting experiment in looking at human nature through the lens of all the craziness that is going on. An early mentor of mine always taught me to take a step back and really evaluate what is going on in any given s...

I am back at it for another installment of our most downloaded episodes, Q and A! Up today I got a really awesome question from a practitioner named Ari who is training in The Peak Method. Ari asked what my opinion was on Instrument Based Soft Tissue Treatments when to use it, what tools I recommend, and how to make sure you are using them properly. There was also a great testimonial in the end fr...

In this episode, I go over some crucial components to the treatment process, which actually doesn't involve treatment at all! I touch base on the importance of communication and education throughout the entire process of fixing an injury, from the start to the finish. I even give a few tactics to help increase your client satisfaction and to assure your client does well in-between treatments! Last...

This was the first podcast of 2021 and it was focused solely on giving you a guideline and criteria to be able to use objectively judge if a treatment method is worth a damn. I get lots of questions about my take on a particular treatment method and have answered a few specific one’s on past episodes, but in this show, I wanted to equip you with the tools to judge for yourself if what you are doin...

I don't know about the rest of you, but 2020 was the wildest, craziest, and the most unpredictable year I have ever experienced in my 35 years on this planet. The world as we know it is forever changed, some of it really bad, but some of it really good. Over the past 2 weeks, I took some time off from everything (partially because I had no internet for 2 weeks as I moved into a new house.)  A...

I haven't done a flat out motivational podcast in some time, but with all the craziness going on in the world right now I figured it was a good time to drop some motivational ideas. I hope you enjoy the show and can help give you a kick in the ass to keep going, regardless of what the rest of the world is doing!  --------------------------------------------------------------------------------...

In our last episode, I shared 3 mistakes that massage therapists make with their marketing, those mistakes I made myself for many years as well! As stated last time the treatment is the foundation of any good practice, but if you can't get the word out and sell people effectively it doesn't matter if you have the best treatments, because nobody will find you! A big problem I see people making is t...

I say this all the time, "Marketing and sales are the lifeblood of your business." As soft tissue practitioners, we are all ingrained in the idea that it's really all about the treatment and if you build it they will come.   Being top-notch at your treatment methods is the foundation of any successful practice, but we tend to put all our energy and focus on the treatment and often neglect the...

I swore I wasn't going to talk about COVID again, but for reasons outside of my control, it appears to now becoming a topic of concern for many massage therapists out there. We all know the havoc that COVID caused on the massage industry and hopefully, we learned from it, especially those that made it through it all. Now we are in the midst of a big resurgence and have time to prepare accordingly,...

As soft tissue injury specialists, we are put in a tough spot with our clients, walking the thin line on if we should tell them what they want to hear or tell them what they need to hear. In turbulent times, especially what is going on in the world right now we want to do whatever we can to get the client to give us money, so we help them and survive ourselves. Often we shy away from being totally...

I had originally recorded this episode way back just before COVID hit and it got put on the back burner. As many of the listeners know I am extremely passionate about making sure people that are injured and in pain get access to the best quality soft tissue treatment in the world, so they don't end like my dad and dead from a pain pill overdose.  There is a faction of practitioners out there...

In our society, we will do just about anything to get out of pain. Being in pain absolutely sucks and if someone offers you a quick fix to get out of pain quickly, most people will jump at the chance for that. Unfortunately, we don’t consider the long-term ramifications of only getting rid of the pain and not actually fixing the problem, even worse is the people we should trust the most, the docto...

I was recently talking to a member of The Soft Tissue Revolution and they asked what my background was when it comes to being all-in on soft tissue treatments, what courses I have taken, and if I considered myself an "expert" in the field. I realized over the past year and half of the podcast I have given pieces of how I got here, but never shared the full journey, so here it goes! I hope you enjo...

In the last episode of our marketing series, I shed some light and insights on why Chiropractic treatments really aren't going to do anything long-term to help your clients recover from an injury. I wanted to make sure to equally include the limitations of traditional physical therapy in that category. I must continue to emphasize the term "traditional," as any time I talk about the ineffectivenes...

After a few weeks off from our standard format as I was sharing the frameworks of my system The Peak Method, it's time to get back into the Q & A portions of the podcast. Up today is all things trigger points and trigger point therapy. I was recently asked about my take on trigger points, the roll of it causing pain, if I treat them, and my overall take on them.  For those of you that hav...

A major part of a successful practice and business is learning how to market properly, marketing and sales are the lifeblood of any good business. The problem most of us run into as busy therapists is that we really don’t know what to market, what to say, or how to say it.  I always say the best market comes from being able to properly identify a problem a potential client might be having, ex...

Over the past month, I have been sharing the 4 frameworks that I created to help Massage Therapists easily double their income, without working any harder or getting burnout. These have been some of our most downloaded episodes to date, but the feedback I kept getting was that "of course it works for me because I am a doctor, but the massage industry is different, and implementing these frameworks...