Soft Tissue Treatment Revolution with Dr. Matt Maggio

In this episode, I decided to rant about the absurdity of treatments that promise instant pain relief. I keep it short and simple, with why those treatments are dangerous for the client and using them will make the problem worse. I hope you enjoy my rant and possibly change your perspectives on the nonsense that comes from treatments promising instant pain relief. --------------- We just launched...

In this episode, I share some tactics, perspective shifts, and strategies I implemented over the years that have helped me to double my time, all while creating more freedom in my business and life. 𝐄𝐱𝐩𝐞𝐜𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧:⁣ 𝘈 𝘮𝘢𝘵𝘳𝘪𝘹 𝘐 𝘶𝘴𝘦 𝘧𝘰𝘳 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘺 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯.⁣ 𝘈 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘰-𝘥𝘰 𝘭𝘪𝘴𝘵 𝘵𝘩𝘢𝘵 𝘧𝘰𝘤𝘶𝘴𝘦𝘴 𝘰𝘯 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘥𝘰𝘯𝘦.⁣ 𝘛𝘰𝘰𝘭𝘴 𝘢𝘯𝘥 𝘵𝘢𝘤𝘵𝘪𝘤𝘴 𝘵𝘰 𝘯𝘰𝘵 𝘨𝘦𝘵 𝘴𝘵𝘶𝘤𝘬 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦.⁣ 𝘛𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘵𝘩𝘢𝘵 𝘤𝘰𝘮...

One of the biggest mistakes I made in the early years of my practice was doing too much treatment on a given injury. I was always under the impression that more is always better. Something I struggled with was thinking that a treatment could either make the problem better or do nothing to improve, completely disregarding the fact that it could make the problem much worse. In this episode, I make t...

One of the most common questions I get from Massage Therapists is how to stand out and differentiate themselves from other therapists in their area. Most think they need to take every training course available, work endless events for free, or even worse, give a significant discount on their prices to help attract new potential clients. In this episode, I share 3 tactics you can use to help set yo...

If you have been listening to this podcast for the past few years I’m sure you have heard me talk at length about how a chiropractic adjustment isn’t a good form of treatment and doesn’t do much of anything to help fix an injury, which is coming from someone that has a doctorate in chiropractic. I firmly believe that the key component to address in any injury or pain presentation is the soft tissu...

Anyone who has been listening to this podcast for the past few years knows exactly how I feel about why quality hands-on soft tissue treatments are the most effective, safest, and best way to help heal an injury so people can stay the hell away from the traditional medical model that ruins peoples lives. You also know how much I believe Massage Therapists are best equipped to deliver world-class s...

I try my best to stay off social media as much as possible, understanding that I can use it to grow my business, but fight like hell to not let it use me. On the rare occasion that I do end up scrolling, I am amazed and dumbfounded by the abundance of self-proclaimed experts giving out advice, especially those selling for that advice who have no grounds whatsoever to do so. The internet can fool a...

In this episode I share the importance of having your clients buy at least 8 treatments in advance, with no discounts. Expect to learn why charging more and having your clients commit to the process is better for you and crucial to their treatment success. --------------- We just launched our brand new and free soft tissue injury evaluation and treatment training, called The Peak Method, if you wa...

Back in 2018 when I was still a young man I thought I was invincible and could see 100 clients per week and essentially redline it every day. I was making a ton of money, but being that dialed in took all my focus and my health took a backseat. I kept saying that I would eventually make my health a priority once things settled down, which never happened and I ended up blowing up and having to step...

In this episode, I wanted to share an interaction in my clinic with a new client who was currently seeing 6 different providers for a neck injury, all of whom were all over the place and doing nothing to help the problem. I share my lessons and insights from this interaction, but most importantly go through my process to help a client stop seeing a provider, or many providers in this case, that ha...

Something that I struggled with in the early years of my practice was trying to essentially be a jack of all trades, which in turn caused me to become a master of none. I wanted to be the one-stop shop for all aspects of the client injury presentation, often causing me to miss out on the mastery level. In this episode I make the case for choosing exactly what provider you want to be and the import...

As manual therapists we know the most important skill set we can have is amazing treatment skills and technique mastery, without that we wouldn’t be in business for too long. I would argue that another skill, which is almost equally important is to have proper communication skills and an ability to educate our clients, which ends up being the underlying cause of treatment failures with a client. F...

Sometimes it may seem like I am a broken record with some of the statements I make, especially that marketing and sales are the lifeline of your business. For many years I struggled with how to even market correctly, resorting to outsourcing it to some company and just wasting time and money. Many of us overthink marketing and then get into a position where we don’t even bother doing it, if we do...

One of the most important lessons I learned over the years was trying to answer a simple, yet vastly important question… “Do I need more tools in my tool belt for applying treatment, or do I just need to sharpen the ones I already have?” In this episode I cover the mistakes I made over the years of thinking I had to take every single technique course, have every certification and always be at the...

Anyone of you who have been listening to me over the years knows how strongly I feel about quality soft tissue treatments being the best option to fix an injury, way more than a random adjustment from a Chiropractor or some cookie cutter exercise and stretches from a physical therapist, who is just a glorified personal trainer. Being dialed in and being the best of the best at using your hands to...

In this edition of Q & A, I got a great question from a Massage Therapist from Ohio… “ I used to work in a Chiropractic office before I opened up my own office and was amazed at how many clients told me they didn’t like getting adjusted and often would feel worse afterward, preferring to only get the massage work. When I was there I had to be careful not to say anything bad about the doctor in...

In this edition of Q and A, I got a great question from a Massage Therapist in Georgia who is getting ready to open up their practice after working as an employee for several years… “ I am getting ready to open up my clinic by the beginning of next year and am feeling all the emotions of excitement and crippling anxiety of how I am going to be able to get new clients in and earn a living. I ended...

One of the greatest quotes I have ever heard was, “A person who can read but chooses not to, is more ignorant than a person that can’t read.” I have gotten lots of questions over the years on what books I recommend to help grow a business, increase sales, and help with marketing and I decided to make a full episode dedicated to that. In this episode, I share 5 of the best and most powerful books t...

There are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of biases, lots of feelings and emotions, but no real...

In this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Chiropractors to give the client the best treatm...

In this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During this episode, I dive into my struggles with that o...

In this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be competitive and make more money. How should I struct...

I have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so I avoid doing it to stay compliant." This one I g...

Being in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being implicated just by the tissue issues and ignore the o...

I have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatment," only to get lackluster results and go in searc...