PT Pintcast - Physical Therapy

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way. ???? In this episode: How Prehab Guys started (and nearly ended) Building content that scales while keeping your values Why brand clarity beats being “every PT for every patient” How to niche down without feeling limited...

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses. This conversation is a must-watch for: ✅ Physical therapists ✅ Clinic owners ✅ Healthcare entrepreneurs ✅ Anyone ready to...

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind: What should we start, stop, and continue in 2026? You’ll hear: ???? Why newsletters are usually garbage (and how to fix them) ???? Plan...

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education. In this episode: Why tuition has skyrocketed — but outcomes haven’t The quiet epidemic of PT school dropouts How pass rate declines may signal deeper systemic cracks Are hybrid programs innovating… or racing to the bottom? What faculty, admissions teams, and CAPTE need to re-evaluate now Steve’s messa...

This solo episode digs into a simple but uncomfortable question: If you criticize other healthcare providers for misleading claims…Have you checked your own website lately? Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging. It’s not about lying. It’s about expectations...

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now. What You’ll Learn: How to leverage content and podcasting like a pro Why "selling sessions" i...

Physical therapy doesn’t lack ideas — it lacks follow-through. In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession. Topics Covered W...

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table. ???? What You'll Learn: Why traditional reimbursement is broken — and what to do instead How to use social media and media monetization to scale beyond the table The...

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education. In this episode: What AI literacy actually means for PTs and students How Hoda built a clinical-grade AI platform for remote monitoring and documentation Where AI fits into simulation-based education and hybrid care Why she believes AI will never replace PTs — bu...

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results. Topic...

In This Episode: Matt's path from employee to clinic owner Creating cash-pay offers without alienating insurance patients Using school outreach and combines to drive youth athlete business How a “third place” clinic model beats traditional marketing Building a team your community trusts — and clinicians want to join The mindset (and coaching) that made ownership feel possible Sponsored By: ???? Pr...

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding. What You’ll...

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care. In this no-fluff conversation, Danny breaks down: The #1 KPI every clinic owner should obsess over Why most PTs sabotage evaluations without realizing it How to sh...

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support. What You’ll Learn How to generate $5K in 3 days using value-...

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey) Series: PT Pintcast Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney Host: Jimmy McKay | ptpintcast.com What You’ll Learn: Why marketing fails when it doesn’t match real buyer behavior The problem with “patchwork” branding Why Apple’s marketing works and yours doesn’t (y...

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast. In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content,...

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts. Topics include: The truth behind “booked but broke” clinics Growing...

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility. In this episode: Her journey from snake handler to pelvic health PT What PTs nee...

Guest: Phil McKelvy, DPT Topics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects. What you’ll learn: Why intensity matters more than certifications in Parkinson’s care Free tools to treat movement disorders without overwhelming your practice The truth about RTM: what it is, how to do it, and why it’s here to stay How t...

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss: Why most PT associations are too slow to act How red light therapy, cold plunges, and saunas are shifting public perception What PT clinics can learn from gyms, influencers, and high-ticket brands The 3-circle model for non-dues revenue and media expansion Why cash...

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool. About...

Today’s PT Breakfast Club serves up fake ads and real strategy. From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up. In this episode: ???? How to rethink continuing ed as a Combine model ???? Why your CEU program should just partner with MedBridge ???? Red Bull isn’t an energy drink brand — and...

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment. We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches. Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it. In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026. You’ll hear: How one LinkedIn post attracted doz...

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence. ???? Topics Covered: How Tony Maritato monetizes product videos ethically Pricing structures: "good, fast, cheap...