PT Pintcast - Physical Therapy

This was supposed to be PT Book Club. Instead, Jimmy and The ED DPT rebuilt healthcare from scratch. In this episode: Why adult hospitals feel terrible Why kids’ hospitals feel amazing How Man Cave Health gets thousands of men screened The power of designing for humans, not checklists Why PT events need new names (no more “conclaves”) The case for Mega Tickets Communicating your value without feel...

The “Best Fake PT on LinkedIn” is back. Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard. You’ll hear: • Why gyms are quietly eating PT’s lunch • What Farmer’s Dog can teach PTs about messaging • Why clear communication = survival in 2026 • Why PT desperately needs more outside...

Guest: Jason Craig Organization: Global Community Health Volunteers Jason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroa...

Episode Summary: The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike. Whether you’re running a clinic, building a brand, or looking for more meanin...

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook. Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn. Will’s mission is simple: help clinicians build finan...

Guest: Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing In This Episode: Tony and Jimmy break down the real reasons PT content flops (and how to fix it). Why creating content that’s useful always wins over “content that’s hard to make.” How one YouTube video brought in 11,000 views without paid promotion. Why PT student loans might need to be capped — and what that...

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value,...

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners. Takeaways: Why emotion beats credentials...

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat. Topics Covered: The “Ignite Lab” launch: what it is, who it’s fo...

Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation. You can learn more about this topics HERE: https://www.aptaali.org/page/LAMPCertificatePrograms https://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts Guests: ????️ Dave Kittle ????️ Tony Maritato Topics Covered: How GLP-1 meds are changing how patients think about healthcare Why some PTs win on social and others fade out The “voice vs. volume” debate in healthcare content Cash-pay psychology and the importance of pricing for commitment Using ChatGPT and copywriting tactic...

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you. We dig into: ???? The real reason yo...

Jimmy McKay and Katie Sutton speak with David Fathalikhani , live from APTA's Future of Rehab Therapy Summit.

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today. ???? Whether you're a clinic owner or a solo PT, this episode will help...

PTs — ready to make more money without burning out in the clinic? In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026. They break down what each hustle is, how to start it, how much it costs, and how much you can actually make: ???? Teleconsulting + RTM (recurring online revenue) ???? Corporate Mobility Partnerships (B2B contracts) ????️‍♂...

PT Breakfast Club 10/23

PT Breakfast Club 10/21

Russ Burns: Live at APTA's Future of Rehab Therapy Summit

Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit

PT Breakfast Club 10/16

PT Breakfast Club 10/14

Angela Diaz: Live at APTA's Future of Rehab Therapy Summit

Steal This Strategy - The Athletic Club

PT Breakfast Club 10/7

Tracy Gannon: Live at APTA's Future of Rehab Therapy Summit