PT Pintcast - Physical Therapy

This week on PT Breakfast Club, Jimmy McKay and Dave Kittle start with a simple patient text exchange and end up inside one of the biggest problems in physical therapy: Expectation rarely matches reality. Dave shares how he responds when a prospective patient asks whether his clinic is in-network or out-of-network. Instead of dodging the question or pushing the sale, he explains the difference bet...

This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple question: Would this actually make someone take action? The answer leads to a bigger conversation about physical therapy marketing, cluttered ads, weak offers, fake scarcity, AI-generated creative, trendjacking, TikTok Shop, LinkedIn recruiting, and how clinics...

Physical therapists keep saying they provide value — but then many clinics hand patients a confusing menu of visits, rates, packages, discounts, weekday pricing, weekend pricing, and “per visit” math. That confusion may be costing you patients. In this episode of PT Breakfast Club, Tony Meritato, Dave Kittle, and Jimmy McKay break down a real cash pay physical therapy pricing problem and ask a big...

In this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle look outside healthcare to ask a practical clinic question: what are other industries doing to create demand, loyalty, and repeat behavior that physical therapy keeps ignoring? The conversation starts with Amazon Prime Day and the idea that the event matters more than the discount. From there, the group talks about h...

This episode of PT Breakfast Club is a practical conversation about value, access, content, and revenue in physical therapy. Jimmy McKay, Tony Maritato, and Dave Kittle start with a wild sports pricing example, then bring the conversation back to the clinic: why do PTs struggle to charge for expertise when other industries clearly understand premium access? The group digs into insurance reimbursem...

This episode is a practical clinic-owner conversation about marketing that actually has a job to do. Jimmy McKay, Dave Kittle, and Tony Maritato talk through content creation, direct mail, therapist branding, anonymous posts, AI comments, and why PT clinic owners need to understand the game they are playing before spending money or time. Key insights from the discussion: • Content should attract s...

Chronic pain patients are some of the toughest cases in physical therapy—not because they’re complicated, but because they’re often misunderstood. In this episode, we break down why treating chronic pain like an acute injury leads to poor outcomes—and what to do instead. The shift is simple but powerful: stop focusing only on tissue and start understanding the person. If you run a clinic or treat...

Most episodes, Jimmy McKay is the one asking the questions. Not this time. In this episode, Amit Gagliani flips the script and turns the mic on the host himself — using AI-generated questions to dig into the story Jimmy rarely tells. You'll hear how a morning announcement in sixth grade led to running a rock radio station, interning at K-Rock (yes, Howard Stern's station), and eventually walking a...

Most physical therapists don’t have a clinical problem — they have a business model problem. In this episode, Jimmy sits down with Courtney Morse to unpack what happens when you step away from traditional outpatient care and rethink how a PT clinic should operate. From burnout and stacked schedules to launching a cash-based practice out of a hair salon, this conversation shows what’s possible when...

Burnout in physical therapy isn’t just about workload—it’s about how clinicians process stress over time. In this episode, Jimmy talks with Charles Inniss about why optimism is not a personality trait, but a trainable skill. They break down how burnout develops in PT careers, why cynicism follows exhaustion, and what clinicians and clinic owners can actually do about it. If you run a clinic, this...

Decision fatigue isn’t just a mindset issue—it’s a business problem. In this episode, Jimmy, Tony, and Dave break down how hesitation around hiring, outsourcing, and systems decisions slows clinic growth. From front desk staffing to outsourcing intake, they show how trying to make the “perfect” decision often leads to doing nothing—and that’s where clinics lose momentum. One of the biggest insight...

This episode challenges one of the biggest assumptions in physical therapy: that offering more services leads to better outcomes and business growth. Instead, the conversation explores how narrowing your focus can improve efficiency, hiring, patient experience, and long-term profitability. Key Insights: • Clinics trying to serve everyone end up differentiating to no one • Simplifying services impr...

This episode dives into one of the biggest shifts happening in physical therapy right now: the gap between what patients need and what insurance allows. Jimmy, Tony, and Dave break down: • Why most AI solutions in healthcare never make it past pilot phase • How insurance limitations are shaping care delivery • The rise of hybrid and post-rehab fitness models • Why clinical skill is no longer the m...

Most physical therapy clinics don’t have a marketing problem—they have a measurement problem. In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs to change for clinics to actually see ROI. If you’re a clinic owner or leader trying to justify marketing spend, this episode gives you a clear framework to connect activity t...

This episode dives into one of the biggest frustrations in physical therapy: feeling unheard at work. Rebecca Griffith breaks down how to communicate with leadership, advocate for patients, and avoid being labeled “difficult.” Key Insights: • Most leadership decisions are system-driven, not personal • Curiosity beats criticism in tough conversations • Timing, tone, and delivery matter as much as t...

This episode breaks down how AI is being used inside real physical therapy clinics—not as hype, but as a tool to improve operations. The biggest mistake clinics make is treating AI like a feature instead of building it into workflows. When Sal Aprea from Flagler Health shows you that done right, AI helps reduce no-shows, improves patient engagement, and creates new revenue opportunities without ad...

This episode explores how AI, business strategy, and human relationships intersect in physical therapy—and what clinic owners should actually do about it. Key Insights: • AI can scale listening and communication—but not human connection • In-person relationships still drive referrals and business growth • Other industries (sports, retail) are winning by owning attention and data • PT clinics are s...

Most physical therapists think their career path is set the moment they graduate. This episode challenges that idea. Elana Yavetz shares how she transitioned from clinical practice into a project management role in tech—and why her PT background was actually her biggest advantage, not a limitation. If you’re a clinic owner, this changes how you think about your team. If you’re a clinician, it chan...

In this episode of PT Pintcast, we unpack a major shift happening inside the physical therapy profession: the growing divide between high-volume clinics and high-value, premium care models. From hiring struggles to reimbursement pressure, from patient behavior to AI disruption—this conversation challenges how PTs think about care delivery and business sustainability. If you're a clinic owner, this...

Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant. In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work anymore—and what actually does. They explore: Why “when everyone is shouting, it’s just noise” The critical difference between storytelling and self-promotion A practical 90-...

Most clinicians are trained to treat patients — not lead teams. So when a physical therapist suddenly becomes a supervisor, director, or clinic leader, it’s common to feel unprepared. That feeling often shows up as imposter syndrome. In this episode of PT Pintcast, Jimmy McKay talks with speech-language pathologist and leadership coach Katie Holterman about why imposter syndrome is so common in he...

Most PT clinic owners assume growth comes from referrals—until those referrals slow down. In this episode, Lex Lancaster breaks down how patients actually find clinics today and why most PT websites fail to convert visitors into patients. This conversation focuses on practical, actionable strategies clinic owners can use immediately. Key Takeaways: • SEO is about getting found by the right patient...

Most patients don’t want to be in physical therapy—especially in acute care. That creates friction, resistance, and missed opportunities for better outcomes. In this episode, Sid Stoddard breaks down a practical communication framework PTs can use immediately to improve patient buy-in without adding time or complexity. Key Takeaways: “Embrace the suck” → patients are already frustrated before you...

What if the problem in healthcare isn’t a lack of data… but the wrong data? In this episode, Larry Benz joins the show to unpack a quiet shift that’s happening across healthcare: We’ve started confusing what’s easy to measure with what actually matters. Star ratings, patient satisfaction scores, and online reviews have become the scoreboard—but they were never designed to measure true clinical exc...

This episode dives into what it actually takes to build a modern physical therapy business — starting with almost nothing and scaling through smart decisions, not big budgets. Nathan LeMaster shares how he launched a clinic during the pandemic with less than $4,000 and grew it into a multi-state company by focusing on culture, ownership, and patient experience. Key Insights: • You don’t need big c...