Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#612: TrueBlue from JetBlue - Airline Loyalty Driving Passenger Loyalty 07.11.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today I am thrilled to be talking with JetBlue , a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”. As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset fo...

#611: Building Loyalty: Bupa Global's Life Rewards with Rob Harker 06.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Join Carly Neubauer , Managing Director of Elevate Loyalty and OneTap Group , in this episode of Let's Talk Loyalty as she welcomes Rob Harker , the Head...

#610: What’s Trending in Loyalty Tech? 05.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this we...

#609: Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast) 31.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today we’re featuring a leader from...

#608: Global customer transformation via B2B loyalty with the Largest Brewer in the World. 30.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales...

#607: Mixing it Up with Analytics-Driven Market Examples 29.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this week f...

#606: India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights 24.10.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies , a retail brand and a ho...

#605: LEAL - La plataforma de gestión de relaciones con el cliente(Spanish Episode) 23.10.2024

This episode of Let's Talk Loyalty is in Spanish. Leal es la plataforma de gestión de relaciones con el cliente enfocada en ayudar a las empresas a que conozcan mejor a sus clientes a través de estrategias de data, analíticos, mercadeo, el uso de inteligencia artificial y machine learning para que ofrezcan promociones y comunicación personalizada que aporten al incremento de los ingresos. Hosted b...

#604: A Topline on Analytical Approaches 22.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Let’s Talk Loyalty brings you the Wiser Loyalty podcast series with the CEO and CMO of the Wise Marketer Group, Bill Hanifin and Aaron Dauphinee . They a...

#603: Alshaya Shares Insights as Winner of the 2024 International Loyalty Award (Retail) 17.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www. Loyalty. TV . Today’s episode features the Alsha...

#602: Mastercard's Kyle Clark Shares Ideas and Insights from the Holiday Spend Forecast Report 16.10.2024

Today we’re back chatting with our friends in Mastercard given their recently launched Holiday Spend Forecast Report which is focused on what we can expect for the upcoming Christmas season, based on research from the Mastercard Economics Institute. Joining me today to share insights such as the effects and opportunities presented by the 2024 holiday calendar, as well as the predicted growth rates...

#601: If You Want to [Zero] Paaarrrty, Then Check This Out 15.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week's Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Markete...

#600: BILT Rewards Continues Dramatic Growth Amidst $3.25 Billion Valuation 10.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today’s episode features one of the...

#599: Understanding Loyalty: Learnings from global and U.S. brands like PepsiCo, McDonald’s and many others 09.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode we are delighted to interview Rich Long . Based in Chicago, Rich has significant cross sector loyalty experience working for global brand...

#598: Data Sources – How much is enough and when it is too much? 08.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee join you this week f...

#597: KFC (USA) Focuses on Fun and Fandom to Drive Frequency 03.10.2024

This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www. Loyalty. TV . KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company. Given the competitive fast food mark...

#596: AI Use Cases for Loyalty Manager's with Comarch's Maria Wróblewska 02.10.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for anyone who is excited about the potential of the technology but might...

#595: Time Out for a Terminology Twist 01.10.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee are back again this...

#594: Trust and Taylor Swift - Loyalty Insights from London Business School's Alex Brown 26.09.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . This episode explores some of the k...

#593: Loyalty Insights for the French Market with the Collinson Group 25.09.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today's guest is Fred Dumoulin , Strategic Advisor to the Collinson Group , focused on driving the loyalty market in France in partnership with Salesforce. Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins...

#592: Perhaps It’s In the Mail for Some? 24.09.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin ,, and his CMO, Aaron Dauphinee are back again this...

#591: Latest APAC Consumer Insights Revealed with Collinson International’s 2024 Travel Benefits and Customer Engagement Report 19.09.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . This episode features unique insights – hot off the press - from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asi...

#590: Club Cinepolis, un programa de lealtad en transformación 18.09.2024

This episode of Let's Talk Loyalty is in Spanish. Club Cinepolis es el programa de lealtad de Cinepolis, la cadena líder de cines en México y la 4ª cadena más grande del mundo. Con 21 años de existencia, el programa de lealtad se está transformando para entregar una mejor propuesta de valor a los usuarios. Hosted by Alex Saul Show Notes 1) Club Cinepolis 2) Carlos A. Carreño

589: Match Point – Advantage to Loyalty Communications 17.09.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin , and CMO, Aaron Dauphinee bring to you the...

#588: Lego Nurtures Lifelong Loyalty through Membership & Community 12.09.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. The LEGO Group is the company behind...

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