Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Autor
Paula Thomas
Kategorie
Podcast-Website
Neueste Folge
9. Jul 2026
Wo hören?
Podcasts in der App Replaio Radio Bald verfügbarPodcasts kommen bald in die App. Installiere sie jetzt und erlebe als Erster einen ganz neuen Blick auf Podcasts
Folgen
ITA Group Research Reveals Powerful Loyalty Drivers (#787) 09.07.2026 49:45
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group ’s latest loyalty research “ Quantifying Customer Loyalty’s Hidden Drivers ”, featuring educational and actionable insights around the power and importance of emotional connection. Our guest is Chris Jones , Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a global engagement and loy...
Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786) 07.07.2026 39:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los , Former Global Loyalty Ma...
Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785) 02.07.2026 49:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dr Kaveer Maharaj , CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science joins Let's Talk Loyalty and Loyalty TV to challenge how the...
Best of the Back Catalogue | Creating Emotional Connections That Last (#784) 30.06.2026 33:40
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest , now VP of Loyalty & S...
Epsilon: Driving Commercial Change Through Gamification (#783) 25.06.2026 41:10
This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdhary , Director of Strategy and Insights at EMEA Epsilon . Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based pr...
Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782) 23.06.2026 1:06:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution”...
Zeta Global: Turning Loyalty Data into a Growth Engine (#781) 18.06.2026 51:55
Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action. Drawing on insights from a Forrester Consulting study , the discus...
Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780) 16.06.2026 44:29
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- When Sky recognised that loyal customers didn't always feel rewarded for their commitment, it transformed its approach to customer loyalty. In this class...
Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779) 11.06.2026 49:12
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Laurie Blair , SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From...
Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778) 09.06.2026 40:54
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As loyalty programmes continue to evolve, some of the most valuable lessons come from brands that focused on simplicity and customer value from the start...
Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777) 04.06.2026 56:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode we are delighted to interview Rory Sutherland and Dan Bennett , respectively the President Emeritus and the Senior Partner, Lead of Behav...
Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776) 02.06.2026 39:09
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We...
Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty (#775) 28.05.2026 33:57
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is with Shikha Narula - Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America. Bank of Ameri...
Best of the Back Catalogue | AAdvantage: Loyalty Lessons That Still Matter Today (#774) 26.05.2026 35:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week, we’re revisiting one of our most insightful conversations with Bridget Blaise-Shamai , former President of the AAdvantage Program at American...
How ButcherBox Built an Award-Winning Loyalty Program (#773) 21.05.2026 50:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox . Launched in 2015, ButcherBox set out to do something deceptively simple: deliver...
How e& Turned Smiles into a Digital Lifestyle Ecosystem (#772) 19.05.2026 44:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Smiles by e& is a leading UAE lifestyle and loyalty ecosystem that has evolved far beyond traditional telecom rewards into a full-scale digital engag...
Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771) 14.05.2026 44:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, we speak with Brad Anderson , Vice President of Hilton Honors at Hilton about how one of the world’s largest hospitality loyalty program...
Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770) 12.05.2026 42:04
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme de...
Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences (#769) 07.05.2026 31:47
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this conversation, Miranda Bliss , Head of Loyalty, CRM and Performance Manager explores how Miele’ s loyalty strategy reflects the future of customer...
Best of the Back Catalogue | 5 Loyalty Lessons from Flybuys Australia (#768) 05.05.2026 44:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy. Coalition programmes are famously difficult...
Understanding Loyalty in Europe 4.0: One Region, Many Realities (#767) 30.04.2026 51:06
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode, we unpack the four...
Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher (#766) 28.04.2026 47:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue — and Emirates Skywards stands o...
Scene+ is Rewriting the Rules of Everyday Loyalty (#765) 23.04.2026 43:57
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE program and Scotiabank's Scotia Rewards, and it has gr...
Best of the Back Catalogue | British Gas Rewards: Building Loyalty with Simplicity & Impact (#764) 21.04.2026 53:38
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme from British Gas, created to drive real customer appr...
The World’s Largest Loyalty Programs™ – Global Brands Redefining Customer Loyalty (763) 16.04.2026 36:44
Created through a year of expert collaboration, authors Paula Thomas , Laurent Guinand , and Rich Long reveal the brands building extraordinary customer communities with memberships reaching into the hundreds of millions. In this episode, you’ll: Discover which are the largest loyalty programs on the planet Discover the ONLY program in the world which boasts over half a BILLION members Find out th...
Ähnliche Podcasts
Replaio ist kein Herausgeber von Podcasts; die Namen der Sendungen, Cover und Audioinhalte gehören ihren Autoren und werden über öffentliche RSS-Feeds verbreitet