Paula Thomas

Let's Talk Loyalty

Business EN ↓ 809 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Be sure to visit the podcast's website and support the creator: www.letstalkloyalty.com

Author

Paula Thomas

Episodes

Canningvale: Building More Valuable Loyalty (#808) 15.10.2026 38:43

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ---------------------------------------- How can brands balance customer loyalty with profitability? Carly Neubauer speaks with Roz Travers-Hucker , Head of Marketing...

TrueLoyal: Building Loyalty That Creates Incremental Value (#807) 08.10.2026 57:31

What does it take to build a loyalty strategy that delivers more than points, discounts and transactions? Bridget Blaise-Shamai speaks with Jacek Materna , CEO of TrueLoyal , about the evolution of modern loyalty — from customer communities and authentic advocacy to gamification, UGC and connecting online and offline behaviour. Jacek shares real-world examples from brands including Nestlé Purina,...

Chili’s: Why Simpler Loyalty Is Driving Bigger Growth (#806) 01.10.2026 52:23

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Chili’s sold close to 30 million margaritas last year — more than any other restaurant b...

Inside the South African Loyalty Awards: What We Learned from a Year of Loyalty Innovation (#805) 24.09.2026 54:09

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com --------------------------------------------------------------------------- Fresh from the 8th South African Loyalty Awards and International Leaders in Loyalty Summit...

Ahold Delhaize USA: Rethinking Loyalty in the Age of Personalisation & AI (#804) 17.09.2026 31:13

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com --------------------------------------------------------------------------- Our guest today is Megan Chickrell , Sr. Manager, Loyalty Strategy Ahold Delhaize USA . Meg...

Epsilon: Beyond Points — Why Loyalty Must Become a Long-Term Business Strategy (#803) 10.09.2026 38:25

What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty? Elie Carrier-Walker , Vice President, International Client Services, Loyalty at Epsilon, explores how loyalty is evolving from a traditional marketing programme into a strategic business capability. Elie shares why successful loyalty strategies need to go beyond transactional rewards to build tru...

Baker’s Delight: The Recipe for Emotional Loyalty (#802) 03.09.2026 40:55

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ What happens when a loyalty programme becomes deeply connected to the brand customers al...

Inside Vinted's CRM Strategy with Timothy Lange (#801) 27.08.2026 44:01

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this episode, Charlie Hills interviews Timothy Lange , CRM Lead at Vinted , a brand w...

Trust, Not Technology: Alice Sesay Pope on Leading AI Transformation That Customers—and Employees—Actually Believe In (#800) 25.08.2026 45:39

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Today’s episode is in Audio only. In this episode, our host Nyeleti is joined by Alice S...

Telstra Plus: Moving Beyond Points to Create Emotional Loyalty and Customer Value (#799) 20.08.2026 41:44

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Tomas Warden, Group Owner of Digital Customer Success at Telstra , shares how Telstra Pl...

Best of the Back Catalogue 2020: Paul Smitton on Asia Miles, Innovation & the Future of Airline Loyalty (#798) 18.08.2026 51:28

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ As part of our Best of the Back Catalogue, we’re revisiting a fascinating conversation w...

Dave Canty: Celebrating One of our Industry's Most Respected Leaders (#797) 13.08.2026 43:51

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Dave Canty needs minimal introduction to the world of loyalty. He is the 2026 Internatio...

Best of the Back Catalogue 2020: Vodacom South Africa Launches Vodabucks (#796) 11.08.2026 44:42

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ This episode from our Best of The Back Catalogue explores how Vodacom South Africa launc...

Audience Rewards: Transforming Broadway Loyalty Through Fan Engagement (#795) 06.08.2026 42:55

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this episode, we bring Audience Rewards President Katie Dalton to center stage. Katie...

Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794) 04.08.2026 42:34

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the...

7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793) 30.07.2026 48:17

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ This episode is available in audio format on the Let’s Talk Loyalty podcast and in video...

Best of the Back Catalogue: How BP Built Global Loyalty Beyond Points (#792) 28.07.2026 46:50

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit a conversa...

The Loyalty Roast: Challenging Loyalty Myths (#791) 23.07.2026 43:19

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ What happens when two loyalty experts stop agreeing and start challenging everything? Ad...

Best of the Back Catalogue: How Wiiv Rewards United Mauritius Through Loyalty (#790) 21.07.2026 45:00

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit the story...

Beyond the Account Balance with PNC TotalRewards (#789) 16.07.2026 53:31

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Wise Marketer Group's CMO, Aaron Dauphinee , connects with PNC Bank' s Head of Loyalty S...

Best of the Back Catalogue | The Story of Vodafone's VeryMe Rewards #788 14.07.2026 32:46

This episode is sponsored by Tally – the loyalty platform from Phaedon . Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Cour...

ITA Group Research Reveals Powerful Loyalty Drivers (#787) 09.07.2026 49:45

Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group ’s latest loyalty research “ Quantifying Customer Loyalty’s Hidden Drivers ”, featuring educational and actionable insights around the power and importance of emotional connection. Our guest is Chris Jones , Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a global engagement and loy...

Best of the Back Catalogue | How Shell Built Global Loyalty Success (#786) 07.07.2026 39:58

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week, we're revisiting a standout episode from the Let's Talk Loyalty's back catalogue, first released in 2020. Pavel Los , Former Global Loyalty Ma...

Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785) 02.07.2026 49:34

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dr Kaveer Maharaj , CEO of The Nudge Lab, who holds a PhD in Loyalty and Behavioural Science joins Let's Talk Loyalty and Loyalty TV to challenge how the...

Best of the Back Catalogue | Creating Emotional Connections That Last (#784) 30.06.2026 33:40

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week, we revisit our conversation with Kim Hardaker Former Vice President of Loyalty & Partnership from Etihad Guest , now VP of Loyalty & S...