Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Best of the Back Catalogue | The Truth About Customer Loyalty with KPMG (#762) 14.04.2026 53:16
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- We’re revisiting one of our standout conversations from the archives in this Best of the Back Catalogue episode. Originally released in November 2019, th...
Qantas Loyalty: Redefining Member Rewards & Recognition (#761) 09.04.2026 40:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode of Let's Talk Loyalty and Loyalty TV , Andrew Glance CEO of Qantas Loyalty , takes us behind the scenes of one of the world’s most succes...
Best of the Back Catalogue | The British Airways Club (#760) 07.04.2026 37:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club —a loyalty...
Flying Tiger Copenhagen: Loyalty, Omnichannel & Building the Flying Tiger Club (#759) 02.04.2026 37:25
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode, we explore how a b...
Best of the Back Catalogue | An Award-Winning Loyalty Story with AS Roma (#758) 31.03.2026 40:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Sports fans are some of the most passionate and loyal audiences in the world—often supporting their clubs across generations. So what drives a football c...
Flight Centre’s World360 Rewards: Loyalty and Profitability Insights with James Kavanagh (#757) 26.03.2026 49:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty. TV. In this episode of Let's Talk Loyalty and Loyalty TV, we sit down with James Kavanagh...
Best of the Back Catalogue | Loyalty at 7-Eleven Denmark (#756) 24.03.2026 53:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- 7-Eleven Denmark has redefined convenience retail by evolving from a traditional kiosk model into a modern, food-focused destination—earning the title of...
My RYOBI: Building Loyalty That Lasts with Data, Personalisation & Progress Over Perfection (#755) 19.03.2026 34:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty. TV. Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fa...
Pausing Spanish Episodes – Listen to Today’s Episode with Alex! (#754) 17.03.2026 4:32
This episode is in Spanish. We’re pausing our Spanish-language episodes for now. In today’s episode, Alex reflects on his experience hosting the Spanish-language episodes of Let’s Talk Loyalty and Loyalty TV. While these episodes are on hold, the voices and ideas from Latin America and Spanish-speaking markets continue to play an important role in our global discussion. Don’t forget to share your...
Best of the Back Catalogue | Loyalty Strategy with Evert de Boer (#753) 12.03.2026 44:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons This re-released episode f...
Best of the Back Catalogue | Award-Winning Loyalty with Three Ireland (#752) 10.03.2026 41:14
From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland. In this conversation, Siobhan Lynch, Loyalty Manager at Three Plus Ireland, shares the story behind the programme, what it offers customers, and the impressive results it has delivered. Show Notes: 1) Siobhan Lynch 2) Three Plus Ireland
Behavioral Science, AI & Innovation in Loyalty — A Collinson Perspective (#751) 05.03.2026 43:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode we are delighted to interview Peter Gerstle . He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering th...
Best of the Back Catalogue | Raymond Rewards and Beyond (#750) 03.03.2026 49:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode. Sanjeev Nichani,...
bp Southern Africa Demonstrates How Loyalty can be an Enabler of Business Growth (#749) 26.02.2026 36:40
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is also available in video format on www. Loyalty. TV. Nokwanda Khumalo is a seasoned executive with experience across multiple industries,...
Leading Telco Loyalty: TELUS Rewards is Redefining Customer Value (#748) 24.02.2026 38:28
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. TELUS is one of Canada's largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they've evolved their interactions with TELUS Services c...
Hornby Hobbies: Turning Collectibles into Loyalty Leadership (#747) 19.02.2026 40:09
This episode is also available in video format on www. Loyalty. TV. Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business. They had to pivot...
How Beer Culture, Category, and Loyalty Evolved a Decade After SABMiller (#746) 17.02.2026 47:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode, we explore how bee...
Scaling Loyalty with TenX (#745) 12.02.2026 43:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. In this episode we are delighted to...
PetSmart Treats Rewards: Behavior, Belonging & Benefits (#744) 10.02.2026 35:09
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart. From rewarding engagement over tra...
Club Yogi Rewards: Loyalty Lessons from the Great Outdoors (#743) 05.02.2026 39:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. On this episode of The Wiser Loyalty...
Fidelización en Brasil: Estrategias y Tendencias en un Mercado de Vanguardia | Spanish Episode (#742) 03.02.2026 55:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una aut...
A.P. Moller - Maersk: Storytelling at Scale — Building Trust and Loyalty in Global Logistics (#741) 29.01.2026 49:18
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode, we explore how sto...
Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc (#740) 27.01.2026 35:29
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. We are breaking new ground today as...
Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739) 22.01.2026 35:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In this In this episode we are delig...
Understanding The Power of WHY to Dig Deeper into The WHAT From Transactional Data (#738) 20.01.2026 50:44
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Brandon de Kock is Director of Storytelling for WhyFive Insights , South Africa. At the South African Loyalty Awards 2025, he was recognised at the most...
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