Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Bakers Delight - Winner of Best Loyalty Program Launch (Archive Episode) (#737) 15.01.2026 40:35
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and now also available to...
Doters: Democratizando la lealtad en el aire y en la tierra con Pablo Sordo (#736) 13.01.2026 1:00:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish En este episodio de Let’s Talk Loyalty, exploramos la evolución de Doters, el innovador...
Fueling Loyalty: Insights from Shell’s Go+ Team on Engagement, Strategy & the Future of Loyalty (#735) 08.01.2026 37:49
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In this episode, Charlie Hills is jo...
Instant Loyalty: How Cashpoints is Revolutionizing Real-Time Rewards in 2026 (#734) 06.01.2026 42:46
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Welcome to the first episode of 2026...
We’re Taking a Short Festive Break (See You Soon!) (#733) 23.12.2025 2:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This short episode explains our plans for the holidays this year and when we'll be back with new episodes for you. Happy Christmas and Happy New Year fro...
Virgin Active Rewards: Turning Wellness into Lasting Habits (#732) 18.12.2025 51:35
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In today's episode, Ros Netto , Global Head of Rewards at Virgin Active , shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond...
Loyalty Beyond Points: Designing Experiences That Truly Connect (#731) 16.12.2025 49:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Steve Habbi , award-winning brand le...
Now Built the Way People Travel – Choice Hotels’ Choice Privileges has Changed! (#730) 11.12.2025 37:15
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Over the past year Choice Hotels has...
30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail (#729) 09.12.2025 48:26
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Dr Melanie Van Rooy talks openly in...
The Art of Loyalty: Insights from Nectar (#728) 04.12.2025 52:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In this episode we are delighted to...
DLF Mall Rewards: Blending Human and Digital to Delight Customers (#727) 02.12.2025 45:35
In this Wiser Loyalty episode we speak with Shivaji Choudhary , Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards . He talks about 'the DLF way' and how his team is combining experience and experimentation to create delight at their destination malls. DLF is a 78 year old real-estate development, management and...
How Landmark Reimagined Loyalty: The Shukran Program Story (#726) 27.11.2025 39:13
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In this episode of Let's Talk Loyalt...
Global Loyalty at Shell: Insights, Strategy & Impact (#725) 25.11.2025 42:15
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons l...
Connecting Consumers and SMBs: Insights on Loyalty Programs with Kate Booth (#724) 20.11.2025 38:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Canada is very well known for its coalition loyalty programs and proprietary programs that expand earn and redemption opportunities through strong partne...
Loyalty Innovation in Global FMCG and Telecommunication Brands with MSET (#723) 18.11.2025 40:33
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today's interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications. We're joined by Co-Founder Suky...
Australian Loyalty Insights Report 2025 (#722) 13.11.2025 30:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . In its 3rd year, the Australian Loy...
Brand Before Business: How Tekla Turns Experience into Loyalty (#721) 11.11.2025 58:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla , to explore how a d...
How Carnival Cruise Line is Redefining Customer Experience with Carnival Rewards (#720) 06.11.2025 45:39
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Tune into Let’s Talk Loyalty and Lo...
Enterprise Plus: la estrategia de lealtad de Enterprise Mobility (Spanish Episode) (#719) 04.11.2025 51:08
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish Hoy en Let’s Talk Loyalty en español converso con Max Everett , Director de Lealtad en...
Paula's Final Episode (#718) 31.10.2025 8:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Paula Thomas here - proud Founder a...
Emirates Skywards Silver Jubilee - 25 Years Celebrating Emirates Loyalty Success (#717) 30.10.2025 56:56
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Paula Thomas here today, hosting pe...
ACCOR Plus Innovates Again as a Leading Lifestyle Subscription (#716) 28.10.2025 44:24
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Paula Thomas here and I am thrilled...
SHEIKE Society & the Art of Customer-Centric Loyalty with Mel Grafton (#715) 23.10.2025 33:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. Join us as we chat with Mel Grafton...
Host Announcement - Nyeleti Nkuna Joins Let's Talk Loyalty & Loyalty TV (#714) 21.10.2025 31:39
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . It’s Paula Thomas hosting today and...
BILT Rewards Surges Forward | Archive episode (#713) 16.10.2025 41:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www. Loyalty. TV. This episode was recorded in 2024 an...
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