Paula Thomas

Let's Talk Loyalty

Business EN ↓ 788 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Author

Paula Thomas

Category

Business

Podcast website

www.letstalkloyalty.com

Latest episode

Jul 9, 2026

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Episodes

#637: Antavo's 2025 Global Customer Loyalty Report 23.01.2025

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward. Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud , a loyalty software company she co-founded almost 14 years ago...

#636:- Fundamentos para gestionar estrategias de lealtad exitosas 21.01.2025

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. En el episodio de...

#635: A Future Look at Loyalty Technologies with Tim Murphy 16.01.2025

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. This episode was recorded in Novembe...

#634: Mastering Loyalty Commerce: Insights from Valuedynamx 14.01.2025

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx , focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce...

#633: A disruptive mindset creates 60% market share and 92% loyalty member penetration for retail banking in South Africa – Capitec Live Better Rewards 09.01.2025

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Capitec Live Better Rewards is 3.5 y...

#632: Behind the Scenes of Australia’s Favourite Loyalty Program… Plus a Special Edition 07.01.2025

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Phil Hawkins , a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Experti...

#631: Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and Updates 02.01.2025

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. As 2025 kicks off, Paula Thomas and...

#630: SAS Group in Scandinavia - Global Alliance Strategy and an Award-Winning Campaign 19.12.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today’s interview features the SAS Group , the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airline, offering the most departures to, from and w...

#629: Driving Loyalty Forward: Inside Arnold Clark Rewards with Emily Walker and Hema Kukadia 18.12.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on Arnold Clark Rewards … the new loyalty programme from Arnold Clark. With Emily Walker , the Head of Media & Brand Marketing f...

#628: The Wiser Loyalty Series - 2024 Review and Exciting News for 2025 17.12.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode wit...

#627: Loyalty As an Inspiring and Energising Lever for Digital Transformation in MOL Group 12.12.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in excess of $6.5 BN USD. Our guest is I...

#626: Serviclub, el programa de lealtad de YPF en Argentina (Spanish Episode) 11.12.2024

This episode of Let's Talk Loyalty is in Spanish. En el episodio de hoy, nos adentramos en el fascinante mundo de Serviclub , el programa de lealtad que ha cautivado a millones en Argentina. Con más de 25 años de experiencia, Serviclub ha redefinido la fidelización de clientes, ofreciendo una propuesta de valor única que combina beneficios exclusivos, experiencias personalizadas y un sólido progra...

#625: The Choice is Yours to Give Loyalty 10.12.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer . In each episode, executive faculty members from the Loyalt...

#624: Dell's Global Strategy Lead Shares Insights on the Evolution of Loyalty 05.12.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year. They are ranked in 48th place in the Fortune 5...

#623: Crafting Loyalty with Thermomix: Insights from Kristy Elsworth 04.12.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Join Kristy Elsworth , Executive Manager of Ecommerce & Loyalty at Thermomix Australia, as she shares expert tips on building impactful loyalty progr...

#622: Sustainability in Loyalty – Three Shades of Green 03.12.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer . In each episode, executive faculty members from the Loyalt...

#621: MyAutogrill - A Leading Loyalty Programme for Travellers in Italy 28.11.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today’s interview features Philippe Lazzarini , the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage se...

#620: Gamification driving sustainable behavioural change 27.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This podcast is a masterclass in how gamification is not child’s play and how the loyalty industry can reap significant rewards (excuse the pun) by takin...

#619: A Future Look at Loyalty Technologies 26.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly per...

#618: Adore Society Shares Personalisation, AI and AB Testing Strategies for Loyalty Success 21.11.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that...

#617: Building Loyalty with Benefit Loves: Insights from Rachel Mercer, Loyalty Operations Manager at Benefit Cosmetics 20.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on Benefit Loves … the loyalty programme from Benefit Cosmetics . Members can book treatments, earn Hearts for rewards and discover...

#616: Aiming to Understand the Customer: Tech to take a 360 Degree View 19.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer Group, Bill Hanifin , and his CMO, Aaron Dauphinee continue their t...

#615: Accor Plus - The Subscription Loyalty Proposition Leading the Global Hotel Industry 14.11.2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the w...

#614: Stix: el punto de las grandes marcas 13.11.2024

This episode of Let's Talk Loyalty is in Spanish. En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente...

#613: Technology of AI is Changing the Way Marketers Work 12.11.2024

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Welcome to the Wiser Loyalty podcast series for Let’s Talk Loyalty where our loyalty industry SMEs provide their weekly perspectives on constructs from t...

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