Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program (662) 22.04.2025 29:44
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes lead...
Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA (#661) 17.04.2025 35:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen , EVP, Strategy and Partnerships, Canadian Automobile Association . S...
Inside South Africa’s Loyalty Landscape: A Conversation with Amanda Cromhout (#660) 15.04.2025 34:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Charlie Hills interviews Amanda Cromhout , the CEO and Founder of Truth . Based in South Africa, Truth is a boutique consulting business...
Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program (#659) 10.04.2025 37:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland , Vice President of Loyalty, WestJet . Steve is guiding the opera...
Poundland Perks: Loyalty Made Simple with Emma Collins (#658) 08.04.2025 43:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK. With Emma Collins , the Head of Digital Loyalty & Engag...
IndiGo: Launching a loyalty programme at scale in the world’s 5th largest economy (#657) 03.04.2025 34:49
This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent flyer programme, BluChip , which launc...
Experience with programs: The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, Coca Cola(#656) 01.04.2025 46:38
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones,...
Getting to know Voyage Loyalty, The Loyalty Programme for Seafarers (#655) 27.03.2025 44:52
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group . It creates a more engaging and valuable employment experience for...
Will Points-based Currency Potentially Usurp Cash as King? (654) 25.03.2025 45:43
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer. Evert is the...
The World's LARGEST Loyalty Programs? (#653) 20.03.2025 43:02
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today’s topic is super fun and some...
Santander Unique Rewards #(652) 18.03.2025 55:15
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes , líder...
The Three ‘F’s of Loyalty at Air New Zealand (#651) 13.03.2025 34:58
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty bus...
Winning Over the Fickle Customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index (#650) 11.03.2025 48:19
Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan. Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-doll...
Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649) 06.03.2025 42:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer...
Profitability in Loyalty Programmes - Powered by Collinson (Ep 648) 04.03.2025 39:30
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.” Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group. Collinson is perfectly positioned to lead the conve...
#647:Loyalty in the Age of the Emotional Consumer – Insights from Kate Wheaton, Ogilvy One 27.02.2025 45:07
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Charlie Hills interviews Kate Wheaton , the Head of Strategy for Ogilvy One . Through her long career, Kate has worked on some of the UK’...
#646: Bridging Academia and Industry: Exploring the Future of Loyalty with Darron Kirkley 25.02.2025 22:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC) . Darron is one of les...
Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia (Ep #645) 20.02.2025 46:51
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particu...
#644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode) 18.02.2025 55:08
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV. En el episodio de...
#643: Wiser Loyalty in 2025: Real-World Strategies from C-Suite Leaders 13.02.2025 39:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today’s guest is Dave Sims , a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor &...
#642: Managing 5 loyalty programmes into a new era of hyper personalisation in India: Arvind Fashions Ltd. 11.02.2025 35:41
Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of...
#641: NASCAR Nurtures Auto-Racing Excitement with Fans at Home or at the Track 06.02.2025 42:36
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United States. Based in Daytona Beach, Florida, NASCAR s...
#640: Comarch Shares Its Customer Loyalty Predictions 2025 Report 04.02.2025 40:49
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . 2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show as one amazing brand that does exactly that. Comarch is a...
#639: C-Suite Guest - Blue Rewards from Al Futtaim Group Shares Loyalty Success Stories and Evolution 30.01.2025 35:41
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards , which is the rewards and lifestyle app for the Al-Futtaim Group. Founded in the 1930s, the Al-Futtaim Group is a family-owned business that has evolved into...
#638: United Airlines Industry-Leading Loyalty Program MileagePlus (Archive Episode) 28.01.2025 49:22
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. United Airlines remains...
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