Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Be sure to visit the podcast's website and support the creator: www.letstalkloyalty.com
Author
Paula Thomas
Category
Podcast website
Latest episode
Oct 15, 2026
Where to listen?
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Episodes
Cadillac Fairview Is A Curator Of Mall Moments That Matter (#683) 03.07.2025 54:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode of the Wiser Loyalt...
The Four Dimensions of Loyalty: Insights from Ogilvy One’s Dayoán Daumont (#682) 01.07.2025 32:51
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Charlie Hills interviews Dayoán Daumont , Head of Strategy at Ogilvy One , where he leads consumer engagement and loyalty strategy acros...
Scooter’s Coffee: Brewing Success in the US Coffee Business (#681) 26.06.2025 35:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode, Bill Hanifin , Man...
Puntos Palacio: una estrategia holística de lealtad (#680) 24.06.2025 48:50
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excep...
Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679) 19.06.2025 32:26
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Udhara De Silva is the Head Loyalty...
From Treats to Trust: Insights from Pets at Home (#678) 17.06.2025 45:48
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, Charlie Hills is delighted to interview Madeline Shaw , the Marketing Director of Pets at Home . Madeline and her team develop and deliv...
Azul Airlines (Brazil) - Global Innovations in Airline Loyalty (Ep #677) 12.06.2025 27:41
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today's episode features Raffael Fappiano Neto , the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the award for best airline in the world by T...
Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall (Archive Episode) (#676) 10.06.2025 38:30
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to w...
Inside Decathlon Membership: Loyalty Insights with Pablo Sardina (#675) 05.06.2025 40:45
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . In this episode Charlie Hills inter...
Paula Thomas, Oprah of Loyalty wins The 2025 International Loyalty Personality of the Year (#674) 03.06.2025 35:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today’s episode is hosted by Amanda...
ENOC (UAE Fuel Programme) Grows With Travel, Subscriptions and Co-Brand Propositions (#673) 29.05.2025 40:02
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests. Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC). Her guest is Suryaveer Singh who...
Hadie Perkas: Connecting the Loyalty Industry Through Vision and Community – see what ’ s next!!! (#672) 27.05.2025 38:03
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association . H...
Launching Shoppers Drug Mart's Optimum: Learnings from a Loyalty Operations Lens (#671) 22.05.2025 43:26
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group , speaks with industry loyalty operations expert, Nadine Rubin . Nadine s...
Pasaporte, el programa de lealtad de Despegar (#670) 20.05.2025 52:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of Let's Talk Loyalty & Loyalty TV is in Spanish. Descubre las estrategias de lealtad que están marcando la pauta en el sector viajes...
Bank of America's Preferred Rewards Program (#669) 15.05.2025 35:25
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . I’m delighted to be today meeting w...
Loyalty KPI's with Brierley PLUS Capillary's Latest Acquisition Announced (#668) 13.05.2025 46:13
Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learned from the recent Capillary Captivate Conference...
How to Build Loyalty That Works? Global Lessons in Personalization, Culture, and Trust with Comarch (#667) 08.05.2025 44:22
This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025. Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be recognised worldwide as the go-to partner for...
Host Announcement - Former President of AAdvantage - Bridget Blaise-Shamai (#666) 06.05.2025 38:01
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . I’m thrilled to be announcing a new...
Porsche, Latam Airlines and La Quinta Hotels Driving Customer Engagement Using Gamification (#665) 01.05.2025 43:00
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www. Loyalty. TV . For a masterclass in gamification,...
Monetizando tu programa de lealtad: Retail Media (#664) 29.04.2025 53:05
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategi...
Unlocking Insights: The Latest in European Loyalty Trends with Mando Connect (#663) 24.04.2025 38:23
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Carly Neubauer , Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect —Charlie Hills and James Da...
Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program (662) 22.04.2025 29:44
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes lead...
Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA (#661) 17.04.2025 35:42
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen , EVP, Strategy and Partnerships, Canadian Automobile Association . S...
Inside South Africa’s Loyalty Landscape: A Conversation with Amanda Cromhout (#660) 15.04.2025 34:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Charlie Hills interviews Amanda Cromhout , the CEO and Founder of Truth . Based in South Africa, Truth is a boutique consulting business...
Earning Loyalty at New Heights: WestJet’s Upgraded Rewards Program (#659) 10.04.2025 37:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland , Vice President of Loyalty, WestJet . Steve is guiding the opera...
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