Paula Thomas
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
Author
Paula Thomas
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#88: Loyalty Innovation in China with Lagardère Travel Retail 10.03.2021 48:28
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Like many retailers, Lagardere Travel Retail was badly impacted by the global pandemic in 2020, particularly in China where its duty free stores remained...
#87: Roma Football Club Connects with Loyal Fans (Short Sumary Show) 08.03.2021 5:09
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This short summary of my interview with Laura Cagnacci discusses exciting loyalty initiatives being run for Roma Football Club by their marketing agency,...
#86: Coalition Loyalty in Colombia with Puntos Colombia 03.03.2021 47:09
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Puntos Colombia is the leading loyalty programme in Colombia with over 8 million members and it is the first loyalty programme in Latin America to be fea...
#85: Why Loyalty Programs Fail - Summary Episode 01.03.2021 5:57
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, I share the key lessons and learnings from a report entitled “Why Do Loyalty Programs FAIL?” This report was researched, compiled and pu...
#84: Virgin Red Loyalty Programme Launches in the UK 24.02.2021 31:27
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Virgin Red is the exciting new loyalty programme launched to reward customers across the entire group of Virgin companies with their new currency - Virgi...
#83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard 22.02.2021 6:07
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This summary features the key lessons I learned from Jesper Østergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which in 2019 won t...
#82: Global Airline Loyalty Programme Insights with Evert de Boer 17.02.2021 41:32
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In early 2020, On Point Loyalty published a research report on the " Top 100 Most Valuable Airline Loyalty Programs " in the world, insights which proved...
#81: Let's Talk a LITTLE Loyalty - Summary of Interview with Loyalty Expert: Leanne Papaioannou 15.02.2021 6:26
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of "Let's Talk Loyalty" reviews some of the fascinating insights from my interview with Leanne Papaioannou, founder of the "Chilli Pepper" l...
#80: Loyalty Trends in APAC by Epsilon's Ashish Sinha 10.02.2021 39:56
As the platform powering loyalty programmes for Walgreens, Dell, Marriott Hotels and many others, Epsilon is uniquely placed to comment on global trends in loyalty as we settle in to 2021. Today's episode features an interview with Ashish Sinha , who shares some great insights from his role as Managing Director for Epsilon in Asia Pacific, including his increased focus on the Middle East region. W...
#79: Let's Talk a LITTLE Loyalty - Summary of Loyalty Success and Storytelling in South Africa 08.02.2021 7:17
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Helène Brand is a freelance marketing consultant whose experience includes responsibilities for a community-based loyalty program in South Africa called...
#78: Yes Rewards from ENOC - Fuel, Food & Convenience Loyalty in UAE 03.02.2021 42:15
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In late 2020, Dubai enjoyed the launch of its newest loyalty programme in the fuel, food and convenience retail space. Yes Rewards is a programme designe...
#77 - Let's Talk a LITTLE Loyalty - Award-winning Loyalty Insights from the Middle East 01.02.2021 5:34
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's five minute episode of "Let's Talk Loyalty " showcases insights from Manav Fernandez , a leading loyalty practitioner here in the Middle East, an...
#76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights 27.01.2021 40:53
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- A key challenge for loyalty program owners is accurately predicting their loyalty program liability years ahead in the future, and how to plan their prog...
#75: Let's Talk a LITTLE Loyalty - Summary of Interview with Mike Atkin - The Loyalty Guru 25.01.2021 6:10
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Mike Atkin has built or advised over eighty-five loyalty programmes worldwide in his extensive career, leading to his industry title as "The Loyalty Guru...
#74: Australian Consumer Loyalty Research - Mark James CEO Customology 20.01.2021 51:39
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of " Let's Talk Loyalty " features the latest loyalty research with consumers in Australia, conducted by Customology , the "most awarded...
#73: Let's Talk a LITTLE Loyalty - Summary of 3Plus Telecom Loyalty Programme in Ireland 19.01.2021 6:30
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- 3Plus was recognised as " Ireland's Best Loyalty Ireland" so this episode is a summary of my interview with Siobhan Lynch who manages it. Listen to learn...
#72: Global Predictions for Loyalty Marketing in 2021 13.01.2021 16:46
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This show discusses exciting global perspectives on what the year 2021 might hold for loyalty marketing, featuring four colleagues from The Customer Stra...
#71: Let's Talk a Little Loyalty - Raymond Rewards India 11.01.2021 6:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's podcast summarises key learnings from a loyalty leader in India. Sanjeev Nichani has led loyalty programmes, partnerships and propositions for an...
#70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty 06.01.2021 55:06
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As one of the world's most iconic retail brands, Ikea boasts 156 million members of its Family Club worldwide - a programme that brings the very best of...
#69: Let's Talk A Little Loyalty - Introduction 04.01.2021 3:38
Today I am announcing my new short format podcast – called “Let’s Talk (a Little) Loyalty”. This show is my new weekly episode - a simple five-minute summary of the key learnings from a previous show that you might have missed. If you only have five minutes to spare, these short shows will each summarize my key learnings from a previous guest. This show is being released every Tuesday here on the...
#68: Mindful Marketing & Loyalty Insights from Scandinavia. 30.12.2020 45:19
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with Maths M...
#67: Loyalty for Small Companies - Driving Lucrative Loyalty 23.12.2020 43:36
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode of Let's Talk Loyalty features some important concepts that go back the basics of how companies connect with their customers, featuring a...
#66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like 16.12.2020 41:31
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- On World Statistics Day , a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks...
#65: Paul Smitton talks Asia Miles, Innovative Ideas in Airline Loyalty and Preparing for Travel's Inevitable Rebound 09.12.2020 49:56
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As CEO of Asia Miles, Paul Smitton is a loyalty industry veteran, and in today's episode of " Let's Talk Loyalty ", he shares some exciting insights, inn...
#64: Customer Based Corporate Valuation - Daniel McCarthy of Emory University 02.12.2020 52:29
AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today Let's Talk Loyalty looks at how loyalty as it's evolving academically as I interview Assistant Professor of Marketing at Emory University, Dan McCa...
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