Let's Talk Loyalty

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode of “ Let’s Talk Loyalty ”, I summarise the great conversation I had in 2020 with Phil Hawkins, Operations Director for Flybuys - Australi...

With over fourteen years in loyalty and consulting roles from a technology perspective, Bart Demczuk is today leading the Middle East region for Comarch , who power loyalty programmes around the world for brands like BP, Old Mutual and Puntos Colombia, as well as regionally for industry leaders like ADNOC and ENOC. Bart shares his strategic view on some of the current key challenges for loyalty pr...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As one of the largest airlines in the world, Emirates Airline last year celebrated the 20th anniversary of its loyalty programme Skywards , which had jus...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- "For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate in A...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short episode, I showcase my partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and insights for...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As Australia's top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic. No...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more tha...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This short show is an introduction to CX – or “customer experience” - a field that has exploded in recent years as a powerful way to drive customer loyal...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association . In our original interview, Sarah had...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. In this episode, I summarise...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Dr Anil Pillai is a human engagement expert, with experience advising some of the world's top firms across Europe, India and the Middle East. He is passi...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Running a loyalty programme can be challenging in many ways so who can you turn to for advice, a second opinion and access to global loyalty brain power...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the world's first ever airline alliance, the Star Alliance is an extra-ordinary example of how global partnerships can be created to ensure a compelli...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This is a summary of an already short show where I spoke about my predictions for the loyalty industry for 2020! It was recorded and released pre-Covid a...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first? In this episode of L...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this short episode, I summarise my discussion with Deon Olivier, a well-known loyalty expert in South Africa He shares some of the extraordinary power...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the currency originally created and famously known as "Air Miles", Avios is now the loyalty currency of the five airlines of the IAG airline alliance,...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode of " Let's Talk Loyalty " summarises my top insights from British Gas Rewards - an award-winning UK loyalty programme that's loved by millio...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Recently voted one of the most innovative companies in Germany, Payback is a world-famous coalition loyalty programme, headquartered in Germany, that boa...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, I’m summarizing my interview with Selim Tanfous of KPMG, who shared insights from a survey of 18,520 consumers from more than 20 countri...

While marketers all agree that "data is the new oil", there are few brands that seem to be personalising their brand communications effectively - only 7% of customers said they are satisfied with the level of personalisation they receive from brands! And the challenge to effectively connect with customers is about to get considerably harder, with the news that cookies as the key tool used by digit...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This episode summarizes my interview with Niall Rooney, Loyalty Manager for British Airways Executive Club, in which we discussed emerging trends in airl...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- In this episode, I’m summarizing my interview with Ciaran Kelly, who founded “Earth Rewards”, a loyalty programme that measures, educates and inspires co...