Let's Talk Loyalty

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- ebookers UK was launched in 1998 as the UK's first online travel agency, and added its "Bonus+" programme in 2016, in order to offer its customers a comp...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- To celebrate the second birthday of " Let's Talk Loyalty ", I am joined by my partners and friends - leading loyalty veterans, Bill Hanifin and Mike Capi...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- How do you know your loyalty investment is worthwhile? If you're interested in measuring your “return on loyalty”, listen to learn from industry experts...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Bilt is the world’s first rewards program that lets you earn loyalty points on rent. This incredibly innovative idea was launched in June 2021, rewarding...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As one the world’s largest cashback programs, Rakuten Rewards has paid out over $2 billion to members in North America. In this summary episode I am exci...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's episode showcases Livelo , the leading loyalty and coalition marketing services provider in Brazil. Built as an entirely digital loyalty programm...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This week’s short show reviews the 2020 UK loyalty white-paper , produced by YouGov together with Mando Connect written and researched with the goal of t...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Shopping Centres need loyal customers now more than ever, but shopping mall loyalty programs are notoriously difficult to create successfully. Balancing...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Today's short show is a summary of a great conversation with Adam Posner who reached out in early 2020 to ask loyalty professionals worldwide to collabor...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Like the rest of the world, the Covid 19 pandemic is perhaps the toughest challenge that India has faced yet. So can the loyalty industry help? The " You...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Founded in 1981, the AAdvantage program is one of the world's first and biggest loyalty programs. In early 2020, I interviewed Bridget Blaise-Shamai , th...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As one of the world's longest standing, best known and most trusted research reports in the loyalty industry, I am delighted today to bring you the lates...

With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon and in our discussion in early 2020, he shared some fascinating insights on loyalty trends and preferences around the world. As the global pandemic became an increasing concern, we discussed how loyalty programmes were adapting their models to s...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Podcasting has proven to be the most powerful marketing I've ever done, so today, I'm talking about the power of podcasting, and other formats like video...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Simon Rowles is a loyalty expert whose company Beyonde specializes in identifying disruptive technologies that have proven successful overseas and bringi...

Today, I'm sharing a one-off bonus episode of “Let’s Talk Loyalty” in partnership with my friends in Epsilon for their recent #EpsilonPersonalive event. With so many changing consumer expectations over the last year, alongside loyalty experts Prabhu Kannan , Amy Lanzi and Michelle Proctor , I joined a session to discuss "Loyalty Across the Customer Journey". It was my first “Let’s Talk Loyalty” LI...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychological aspe...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- The UK market is a dominant influence on marketing worldwide and one of my favourite resources to stay up to date on how its technology, communications a...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- My guest today leads loyalty initiatives for one of the biggest banks in South Africa - Nedbank , whose Greenbacks Loyalty Programme began as a simple ca...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive brands in the world,...

With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today's episode features insights from Priyanka Lakhani who has worked with so many of the loyalty programmes in this region. Priyanka shares her insights on the importance of optimising the timing and relevance of your rewards, and driving redemption as a powerful way to create emotional loyalty with custo...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Download their 2026 research paper on Humanizing Loyalty here now. The need for retailers to adopt digital technology was unexpectedly accelerated in Mar...

This episode of "Let's Talk Loyalty" focuses on insights and emerging trends across APAC and MEA. With a marketing career that began in direct mail, data and applied statistics, Paul Davies' has worked in advanced markets like the UK, and today he shares his view on how loyalty marketing is evolving in these, as well as emerging markets that have traditionally focused on customer acquisition. We d...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- This short show summarises the insights I learned from Amanda Cromhout, founder of the Truth loyalty agency in South Africa. In March 2020, they publishe...

AI platforms are changing how customers discover brands. Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you. Sign up for their live session at loyaltyinsiders.com . -------------------------------- Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it's essential...